 I'm a president of the entertainment devices division of Microsoft. I'm a half of our partners, Verizon, Vodafone and Sharp. I want to thank everybody for coming this morning. Now, this is really one of the better parts of my job. And I'm not talking about being with a hundred of my closest friends at a bar in Tenningham. But it is an opportunity for us to reveal what we've been working on in Redmond, in Baskin Robbins, in New Jersey, with Verizon, in Nara, Japan, with Sharp, and I want to make it a Vodafone. And I guess the best way to tell the story is to really go to the customers. And we spent thousands of hours, thousands of interviews with customers to really understand their needs before we wrote a single line of code. So let's take a look at the video of what they think about what they want. Well, I mean, I just kind of like, you know, I'm really good at... So popular. I only actually like really care about like maybe less than 50, and I remember a ton of the different social media networks. The social network that I use the most is Facebook. And really with my phone, I think I like to have all my social media network together. I haven't been kind of on my space, but I don't really connect with anyone on there. That's mainly just for planning musicians or bands, so I like... If I think it's not as easy as I would like it to be, the interface is really hard to use. But it's a little bit restrictive. And I've reached for it and just fell into water. And everything was gone, all my contacts, everything. This phone also doesn't have a flash. And it's a problem I don't want to have. Because it takes a good number of hours to upload it here in my area. And set it to Facebook, set it to Twitter, and send my email to and out of my phone. I just saw the most awesome fat man eating a griddle at Chipotle. Like I want to share that with the world. I take it true. Basically everything and random stuff. I upload them each week. I don't listen to that kind of text messages. It would send it back, send it back, it would send it to Twitter, and put them all out there. Right now my goal is to get as many people as I possibly can into my profile picture. I'm going to miss something just because I'm sleeping. I want to see some pictures when I wake up. I'm a music parent. I mean we were at a show and couldn't hear each other, so we texted back and forth. It was weird that anyone thought that was weird. I'm a student. Facebook is my second job. That's okay. I'm bad more than enough to share with the world. As you can see from the video, this generation, let's call it the social generation, really does have a point of view. They think it, they do it, and they have a mantra for it. So we try to categorize and understand their needs, and I think there's sort of three things that pop for us. The first thing is you're in the video is their social life is their priority number one. And when we thought about that, we kind of came up with this concept of friends, friends and friends. Now people have, you know, as you've heard, thousands of friends who might be people they're friendly with, might be people they're actually not friendly with, but they're people they know. And then there are people who are famous, who they follow on Twitter. Those are also friends in this concept. And then there's maybe 10, 15, 20 people that they deeply care about, and those are their friends. And this whole idea of staying socially connected with all of those groups is very powerful for those people. We call them sociologists. And this social connection brings meaning to their life, and it's what they want to do every day. Now the second thing we discovered with this sociologist group is that self-expression is super important to them. What they are, what they're doing, they want to share the journey every day. It's like constantly publishing a magazine of their life. Think about the data this way. Facebook, three billion photos every month, five billion pieces of content shared every week. This is high volume. This is read all about mean things that people are doing. And we call it life casting, and they are doing this every day. The final thing we discovered from this audience is they really care about technology, and they're very passionate about it. They expect their life to be a multi-screen life. They expect things to work on the phone, to work on the PC, ultimately to work on their TV, and they just want it to work where they are, when they want it to work, and how they want it. They have high demands from the technology, and they're very fast allowed with using it. So when you think about that, if you're focused on social connections, you're focused on self-expression, and you're focused on a multi-screen digital life, how do you bring that to a phone? How do you bring that experience to a phone? If you talk to these people, they really haven't had a phone that's been well designed specifically for them. And they want a phone that brings everything that's important to their life in a completely natural way. So now that brings us to... We took that day and we said, okay, what does that mean for our strategy? What are we trying to accomplish in our strategy? And if you think about Windows Phone, Windows Phone is designed to bring the important things for people together on their phone. In February, we announced Windows Phone 7. And Windows Phone 7, we really are creating the best multi-purpose experience we can for a very broad audience of people, whether they're business users or consumers. And we're integrating that into everything that's great that Microsoft has produced, whether that's Bing, or Office, or Xbox, Zoom, Windows Live, et cetera. So that's Windows Phone 7, our broad offering. But as we were working on Windows Phone 7, we also said, wow, we have an opportunity to go after this specific target audience, and we should pursue that. So we took a small group of people, and some of these people are designers, some of them are business owners, obviously some engineers. And we said, explore what you can do if you went specifically after this social group. What if we created something from the same design from the same poor elements as Windows Phone 7, but customized it uniquely for this audience around social communication? In the words of the team, they said, how do we truly, madly, and deeply understand that audience and their social needs? And how do we bring things so they can share their life with their friends, their friends, and their friends? And so the team, you know, worked on that, and they basically said, look, we're going to crank social up to 11, just like we did with Xbox and social on Xbox One. We're going to take that experience and make it central to what we're doing on the phone and see what comes up. And so they have crafted a phone approach that focuses in that way. And so our strategy is really a cohesive focus around Windows Phone. Windows Phone 7, that will bring the multi-purpose phone for the broad audience to market later this fall. And then a new deeply social phone that will give people what they want. Windows Phone 7 is about simplifying people's lives. This social phone is about amplifying. So when we got to a checkpoint with this team partway through the project, they showed me what we call an experience book and a concept video, and I saw that and I said, ah, this is no longer just a test or an experiment. This is something that's exciting. I've seen the passion of Windows Phone 7, and I've seen that before. I've seen it with Xbox, and the work we've done with Xbox Live and later this year with Project Mental. I typically plowed into Windows Phone 7, and the great work we're doing, which again, will ship this ball. So I told that team, I said, be absolutely laser focused. Make the social connection, make the phone that brings that to life. And they really done that. So what we're here to announce today, and it's unveiled today, is a phone that lives together a tight community of kindred spirits whose lives are shared and who broadcast all the time It's a phone that personifies, if you'll pardon the pun, true kinship between people and technology developers and customers. So today, I want to introduce you to the newest member of the Windows Phone family, Kim, a phone designed to navigate your social life. Please welcome Derek Snyder, Senior Product Manager for Kinty. He's going to take you through the product. Derek.