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Published on Jun 4, 2014
Animation produced for Michigan Creative and their client, the University of Michigan's Division of Public Safety and Security DPSS.umich.edu
Produced in just two weeks, Media Academica teamed up with Michigan Creative and songwriter, Dick Siegel, to produce this hilarious but serious animation about safety and general wiseness when being a student on University of Michigan's campus. Much like our inspiration, the viral "Dumb Ways to Die" campaign, this animation has the importance of delivering a memorable message to thousands. it is shown to University of Michigan's incoming freshmen during their orientation and reminds them to "Be Smart."
"Be Smart" Written by Dick Siegel Arranged by Dick Siegel, Brennan Andes and Ross Huff Dick Siegel -- guitar, lead vocals Brennan Andes -- bass, back-up vocals Ross Huff -- trumpet, back-up vocals
Storyboard and Concept: Michigan Creative creative.umich.edu Animation and Content: Media Academica MediaAcademica.com