 And why I tell them to write every day is like, anything else is like practice. Basketball players play basketball their whole life. They practice every day. You know, it only makes sense. You know, you can only get better. You know, the more you, the repetition, repetition, the more, the more you do it, the better you get. How I use hip-hop as a keynote speaker. I fell in love with hip-hop music in the mid-80s and I'm still a devout fan four decades later. As a teenager, I was immediately hooked on the unparalleled storytelling, visceral imagery, palpable emotion, and seamless flow. It was rhythmic and poetic. It was real and raw. It was mesmerizing and meaningful. Hip-hop artists were verbal magicians. I would never imagine that 35 years later, I would continue to find massive inspiration from artists like KRS-1, Big Daddy Kane, Run DMC, NWA, and the Beastie Boys, and use their innovative approaches to help me improve my craft as a corporate keynote speaker. Throw in Eminem, Jay-Z, Biggie, and Tupac, and I continue to study hip-hop to this day to help me increase my vernacular and expand my vocabulary, heighten my linguistic precision, and to masterfully manipulate my tonality, tempo, and volume when I'm on stage. Hip-hop has made me a better professional speaker. Yeah, there's no right, right or wrong way and just have to find your way and whatever works for you. Eminem will, he's always writing in a book, always writing all the time. And then Jay-Z doesn't write anything down. And he just listens to the beat and hums and just be able to do it, like, free. I mean, to each their own, and you know, you gotta do what works for you. It's a creative process, man. That's what it's about. You know, it's an individual creative process. It shouldn't be about, there's no standard. So, I mean, it's just about, it's just about quality, man, and just taking pride in yourself. Yeah, it's a process. It's a working process. I'm my worst critic. Ice dealership never asked the price. I hit the Marley ball with my dogs.