#DigitalAds #LandingPage #Wordpress

The landing page: What they are and how they work





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Published on Sep 26, 2019

In this video I explain what a landing page is and how it's different from other pages of your website. If you are advertising you'll want to use this video as a guide to get going.

I'm a consultant in Orange, CT specializing in digital marketing for small business and notable individuals. More video and info here: https://www.michaelbakerdigital.com

Digital Ads
If you are looking to run digital ads you'll want to send people to a landing page over just sending them to your website homepage. Landing pages are designed specifically to convert traffic into leads.

Contact Form
You'll want to include a short and easy to use form in your landing page. Sometimes your form can be attached directly to a CRM like Hubspot or an email list service like Mailchimp.

I think the best way to go about standing out these days is by incorporating video into the landing page to provide more personality and validity.

Incorporating some type of remarketing tactic via Google Ads or Facebook Ads is a common landing page tactic. Make sure your cookie and pixel codes are installed correctly.

In Your Website
Some people will say to not include navigation on a landing page because it can be a distraction but I think the navigation and the rest of the header/footer should be present so people don't feel like they've landing at a rogue scam site.

How much should your ad spend be:

More about getting video created:

More about getting a custom website built:

#DigitalAds #LandingPage #Wordpress #VideoProduction #SocialMediaVideo #CRM #Remarketing #GoogleAds #FacebookAds


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