 So we're here at TI and who are you? I'm trade-driven. So what do you do? I'm our Launchpad Applications Manager at Texas Instruments. What is a Launchpad? So our Launchpad is our low-cost microcontroller development platform. It's really really easy to use and includes everything you need to get started. So if we take a look at one of our Launchpads, what makes it up is the debugger, the target MCU, and these specialized headers on the side. So these are a standardized header that are the same between all of the different Launchpads. And we supply Launchpads for each of the different microcontroller families that Texas Instruments makes. So for instance, this is the MSP430F5529 Launchpad, which is really good for ultra-low-power applications. We also have many different here. We have many different Launchpads. We have Launchpads for everything from ultra-low-power to connected Launchpads. So this is our TM4C Launchpad, which has Ethernet built into it. We also have a Launchpad with Wi-Fi. So our CC3200, which is over here to the right, has a built-in Wi-Fi radio. It's an ARM Cortex-M4 with a Wi-Fi radio built into it. You can kind of see the antenna down here at the bottom. We also have Launchpads for digital real-time control applications, and that's what this Launchpad is here. So this is our brand-new C2000F28069M Instaspin Motion Launchpad. And if you turn it over, yeah, you can see some more info on the back. So this is our motor control solution. It's designed to control brushless DC motors. And when you couple it with one of our motor control booster packs, so this is our DRV8301 Motor Drive booster pack, we can really, really easily, sensorlessly spin a brushless DC motor. Alright, what's a brushless DC motor? So a brushless DC motor is something like this right here. It's one of the most efficient motors that are out there. So instead of having brushes, which would normally energize the coils inside of the motor, what we actually have are the coils that are stationary. But what that means is that we have to commute each of the coils as the magnets spin around the motor. And so that's typically done with a magnetic sensor inside of the motor. Our Instaspin Motion technology allows us to do that completely sensorlessly. So we have a voltage and a current feedback on each of the phases. And using the fast software encoder, which is in the ROM of the device, we're actually able to tell where the magnets are in the rotation and sensorlessly commute each of the phases of the motor. So TI is involved in this kind of stuff? Yeah, we're very committed to different motor control technology. C2000 is a great example of that, but we also have analog solutions as well. So for instance, the chip on here, DRV8301, is a gate drive IC that's designed for sensorless motor control applications. We also have the TI NEXFETs up here near the top which make up the main drive inverter. All right, there's lots of cool stuff around here. So this is a booster pack from a third party called Seed Studio out of China. And they have an ecosystem called the Grove Ecosystem. And that's what all these kind of blue modules are that you see on the table and kind of hanging off here. And so these are really great because they've got modules for just about everything that you could want. You can see there's a few more up on the computer screen there. But it makes it very easy without any soldering to kind of connect different sensors and actuators to your launch pad and prototype your application. All right, that's cool. So TI has a history of doing microcontrollers, right? Absolutely. And so there are some ARM new ones and for 20 years what has been the other solutions? Sorry, there's the F, you call it MSP. Oh yeah, yeah, yeah. So the other devices, Kasia. Yeah, so in addition to all the ARM devices that we have on our roadmap, we do have some proprietary architectures as well which are very exciting and very high performance. MSP430 is certainly one of the most exciting ones. MSP430 is a proprietary architecture that really achieves some really interesting low power results, right? A lot of applications, they need to run off a battery for potentially years at a time and with MSP430 you can do that. Cool, so what is that? So we just recently got ranked in this new benchmark, the ULP benchmark and we achieved actually 30% better power consumption than anyone else in the industry. So if you really want the lowest power microcontroller, MSP430 is the only choice. The lowest power of the industry. And tomorrow we will announce... What's happening tomorrow? Tomorrow we're announcing a very exciting new Bluetooth device which is also an ultra low power solution. So we have a new development kit and one of our senior VPs will be announcing this device at a press conference. Cool, so what else is over here behind? So who are you? So my name is Kirsten Ull. Where should I look into the camera? Or at you? Okay, so my name is Kirsten Ull. I'm at Texas Instruments in Europe in the marketing and communications team and I'll show you what else we have on the group. So there's lots of things around here? This is all around connectivity. We have many solutions for the internet of things from a low power perspective on to a high performance perspective. We support all protocols. Solutions for all your situations. This one is a protected house. Can one of you talk to the video blogger? So there's a house with a bunch of sensors inside? So this is a protected house and this is our expert from the team who actually created this house. So what's going on in there? This is our sub-1 gigahertz connected home. So we are using the simplicity stack which is a proprietary stack provided by TI. It supports a simple start network. And we are using, in this case, our performance line radio. So we are using the CC1120 at 868 megahertz. But we also have support for all the other sub-1 gigahertz radios. So it's sub-1 gigahertz with Bluetooth smart. Long range Bluetooth. In the house there is no BLE. The house is 868. And that's why we are using it is to have full coverage in the house. So if you have concrete walls, you have several floors, you have a big house and you will have better penetration with a lower frequency than 2.4. So for this one, we have the access point communicating below the devices at 868. So this is an access point? You will have information here. You have a movement sensor so you will turn on the light by just placing your hand in here. If you arm the alarm and you have movement, you will trigger the alarm. So the access point will send a broadcast message and trigger the alarm. In addition to the 868 on this one communicating in the house, we have a BLE chip on the backside. So this is doing the communication with the iPad. You can also see there that if you are opening and closing the door, there you can open and close the window. And if I'm putting my hand here, you should be able to see that someone is moving in the house. Alright, so that's the internet of things in the home? Yes, this is the connected home with someone in the house. Do you have more internet of things showing around? Yes, you can go to that home. With the M3 and IDLE. We will go around here. You have time for this gentleman. He's doing a video blog. Can you tell him a little bit about time? Yes, I can. You can take your pitch control for windows and things that are different ones where you have more or less different... Hey! You have time for this gentleman. He's doing a video blog. Okay. Can you tell him a little bit about time? So hi, so who are you? I'm Ian Hunter, so I'm based in the UK. I'm a systems application engineer for wireless connectivity products. So what are you showing here? So we're showing the concept of the IoT. So we have different sensors here with different radio technologies. And they're all connected via gateways to an IBM cloud server. So on the server we're running rules, we're analysing the data. And we can communicate between different devices. So this is a blue mix? No, I don't know. Node-RED is the interface. Node-RED interface to the IBM cloud server and they're all connected? Yes, so we've got Wi-Fi. We've got Bluetooth low energy. And we've got 6 low path. So what do they do? What can they measure? So they've all got temperature, pressure, sensors, accelerometers, gyros. So a range of environmental and motion sensors. And they're all broadcasting in real time to the cloud. So every second they're transmitting to the cloud all their data. And on the cloud you can visualise or you can run rules. What's going on behind there, all those boards? So these are gateways that are doing the translation from ZigBee to IP or Bluetooth to IP. So each of them might be transmitting different signals to the gateway which is TI-powered little board. Yeah, so for example we've got a Bluetooth low energy device here. There's a humidity sensor. We are detecting on the humidity sensor the fact that I'm blowing onto it. It sends a message to the cloud and switches off the ZigBee lights. So we've got multiple radio technologies as inputs and outputs from rules on the cloud. Nice. So this is it. And all these technologies are available and it's going to be billions of devices, no? Yes. It's going to be very big. So TAI is a big player in the IoT for the future. And we supply all, we have products that do all the wireless technologies. Customers can choose which one feet fits their needs. So you do Bluetooth smart, Wi-Fi, sub-1 gigahertz. ZigBee. And this is all the connections that people want for IoT. Yes.