 If you're into service design and visual thinking, I've got a really exciting announcement. But first, let's get a little bit of the background story from this announcement. Which is that I've been getting a lot of comments over the years from people who want to get into service design. But ask me, you know, how well do I need to be able to draw? I am really bad at drawing. I don't know how to visualize all these kind of comments. And I totally get it. Drawing wasn't one of the skills that I excelled in. And even today I feel sometimes quite uncomfortable to pick up the pen or the marker and start visualizing the ideas that are in my head. Usually the best I can do is come up with a Venn diagram or a stick figure that looks like a dinosaur. So, we don't have to question the value of visualizing. Especially in a field like service design where so many concepts are intangible, abstract, and just plain hard to communicate using words. So using images, using visuals has a lot of value. And that's why it's a shame that people are uncomfortable visualizing. Now, how do you get better? How do you get over this? I think one of the best ways is just to practice and to practice a lot. But if drawing and visualizing isn't in your comfort zone, then you're not going to do that naturally. You're going to refer to the things you're good at, right? So often you need an excuse to practice something new. And I'm here to give you that excuse because with a fellow service designer named Giovanni Rello, we came up with the idea of a 30-day drawing challenge. What does that mean? It means that if you become part of this challenge, you're going to get an assignment each day to draw a service design-related concept. It can be something like user research, organizational silos, customer focus, words that we use every day, but often are really hard to translate into images. So you're going to get an assignment each day. You get six minutes to draw this. That's really important. It's not about drawing for half an hour or an hour. It's just daily practice of six minutes. And you're going to build your service design visual vocabulary this way. We're going to do this in a closed group and a safe environment so that if you're not super comfortable with sharing your drawing skills just yet, just as I'm not, then hopefully the safe environment will be the thing that will help you to get over that. What else can I say? If this sounds like something that you're interested in, we're going to start on October 1st. So make sure you send in your application before September 29th. You can do that by sending me a message on LinkedIn or send me an email. You can do that to mark at servicesignshow.com. And once again, I want to stress that this is not a challenge where you'll be judged based on your drawing abilities. We're not going to teach you how to draw. There are other courses and trainings online about that. This is really about building your visual service design vocabulary, practicing each day, seeing and getting inspired how other people have translated the concept like customer focus into a visual. That's what this 30-day challenge is about. I'm really excited about this. I also feel that it's a bit scary, which is probably a good thing because it's out of my comfort zone. Again, if you're interested, send me a message. If you know somebody who might be interested in this, tag them down below in the comments. I'm really looking forward to this challenge and I'm looking forward to do this with you. So see you in the group.