 It's been a long time coming that I'm going to teach this course because ever since the beginning of my business coaching my marketing consulting, I've been working with clients on how to basically describe the work that they do to the public through their marketing. Now, I haven't taught this course before because I'll be honest with you. I have for a long time for those of you who have been following my content, you may remember or recall that for a long time I've been talking about how, you know, hold lightly to your professional title and the description of your work. I believe that still, and I still do it myself. And I still encourage clients to do it. However, I've been saying that same message for, gosh, probably, probably 10 years. And again and again and again. My ideal clients, the people who I love working with still come back and say, I understand George we got to hold lightly to what we do the description of our work, and yet it is unsent it's it feels ungrounded until we come to at least an initial description that resonates with us. And with our own audience. And so I've been kind of avoiding. Yeah, I've been avoiding it because I kept on being fixated on this idea of holding lightly to it. And, you know what, I'm following my own advice, my own marketing advice, which is to meet people where they're at. To, to not just give them what I think they need. But to give them what they want, while also delivering what I believe is truly helpful for them. So that's what this course is. And I'm excited for those of you who are watching this and who are interested in this course to perhaps take part in this experience with me and with the group of students, a bunch of students have already signed up as of this recording. So, looking forward to really creating a community, a little private course community around this. All right, so let me just let me explain how I am holding these two concepts of on the one hand. We are in is what I believe truly is we are infinitely. Our potential is infinite. And the work that you would consider to be your calling, or your authentic business is ever unfolding and always becoming clearer and clearer to you, as you continue to learn yourself, but also to work with your clients and discover. certain aspects of the work that you particularly love and certain aspects that you're not going to go more deeply into because it's it's not it doesn't light you up. So, the more you keep going in your business the more you learn about yourself and your work. And that's why on the one hand, we need to keep the lightness about our description so that we can continue evolving it. That's true. At the same time, you'll probably continue to feel ungrounded and resistant towards doing some of your marketing like your content, your website, sharing your website proudly. You know, when you're getting introduced on a podcast and someone's interviewing you or, or you're introducing yourself to a group, you'll always have this kind of like driving with the brakes on feel. Like, you can't quite go into full flow. And so, I believe that it's possible to do the work in a sort of a focused and community based way, which I'll talk about shortly why I think this course experience is special to do the work of coming to a description of your work, your professional title, your about page, your bio your introduction, when people ask you so what do you do when potential clients ask you when potential colleagues and referral sources people who could refer business to you, ask you, hey, so tell us what you do tell me what you do for a living that you have an a response that that you really resonates with you that you're proud to say, and that resonates with the ideal client and the ideal colleague and they say oh wow, I want to know more. I want to learn more. I think it's possible to have both these things you have that description you do the work. You have the description and then at the same time you allow it to continue evolving. Because now you know how to do the work of setting it setting it down, right to at least have a grounded introduction. So, I'm really excited to walk you through to facilitate with for it for you and among a community, a series of exercises that will get you to that place that you for you feel grounded and resonant about your own description about your work. Like I said, your, your bio, your about page on your website which is one of the most important pages people read your, you know, the story that matters to you and matters to them, your ideal client and your ideal colleague. So your bio, which is more of a shorter thing that you can put into, you know, at the end of articles or at the end of your sales pages or when you're being introduced on a podcast or something like that. So bio your about page, your homepage video we're also going to create that together. You'll be doing it along with everybody else doing it too and you'll be able to give each other feedback your homepage video. And I'm going to update mine finally it's been years but I'm going to use this course myself I always use my own techniques to update my homepage video as well based on the things that we're going to work together. And as well as your professional title, which is what goes into your LinkedIn headline, and also on your zoom video and I'm going to update my professional title to actually through this experience, it may it may change away from you know authentic business And, and then finally your media kit, what's a media kit, it sounds, it's a fancy phrase for basically a web page, it could be a webpage or it could be a PDF document or both. Mine's simply a webpage where I send this webpage on to people who want to interview me or bring me into teaching for their audience or whatever maybe where they can get some photos of me, you know, my, my, my chosen photos my bios. You know questions to ask me that kind of thing so it's a very practical course. Because like I said we're going to accomplish these, we're going to create these assets in your business in community. And so the community aspect. Let me talk about that and why I'm particularly excited about it. First of all, if you've ever tried doing this work of describing your, your, you know, your business and the deep and diverse work that you do, that's part of the, by the way that's part of this project as part of this course is it's the more you feel like it's hard to describe the depth and the breadth of your work. The more this course will be a revelation, I think. But even if you think you have a pretty good description, you may decide to join us and further refine all these things. But I know a lot of you, I've worked with a lot of you say it's hard to put the, the experience, the experiential nature of my work into words into an introduction, especially because you have been, you have studied multiple tools and fields, and to kind of integrate that together into a into a coherent and resonant description is quite a challenge if you've done it by yourself you know it's really really it can be really tough and isolating. And what's the option will usually you end up working with a copywriter, or a branding consultant, and they're wonderful to work with. Yet, they, you know, the ones that are quite experienced will charge you a couple thousand dollars to do this work, a couple thousand bucks do this work and I think it's reasonable for them to charge that to do this kind of integration and descriptive type of work. And yet, here's my, I have a few complaints about that I have friends who do this kind of work but I'll just say, it might not be the right fit for you if you number one say gosh a couple thousand dollars do this work sounds like a big investment. Okay, maybe I'll get Georgia's course which is a lot a lot less than that you can look below this video to see the price is a lot less than what you would work with a copywriter for number one number two. When you're working with a copywriter, you are pretty much just working with you and that person's opinion. Now, they might, if they're community minded might encourage you to do certain exercises to get feedback from your ideal clients and from your colleagues. Okay, from your niche mates even. And that's wonderful. And yet, it's you, you know, getting an assignment from the copywriter or the branding expert and then going to do the do the work. And just in this course, there's already a built in discussion area underneath each lesson in the underneath each exercise. We're going to we're going to do this work in a series of step by step exercises. So underneath each exercise you already have this kind of built in private discussion area where it's other people like you who are psychologically savvy, spiritually interested spiritually grounded spiritually passionate people, more heart based people people that I tend to draw into my audience, authentic business owners. Many of us are solopreneurs. We're both spirits, I would say. So you're in this, this wonderful private discussion area underneath each lesson and my, my course lessons are actually usually quite active in terms of the discussion so you get to find others, and I'm going to encourage the connections to actually give feedback to each other. So, instead of you having to go reach out and trying to get feedback, it's already you're, you're coming into this group of people who already want to give feedback to each other. And so you have a lots of potential colleagues here, maybe even some potential clients, but certainly some potential referral sources to your work. I have niche mates, you know people who share a similar niche probably I have a lot of in my groups typically there are a lot of people with coaching backgrounds with healing backgrounds mentoring consultants speakers facilitators and people who basically are working in the same way with personal development professional development, healing and transformation personal transformation so this is why I'm excited about this course it's not only a series of step by step exercises that I will motivate you inspire you with little short videos to to give you little short videos and you will be in this community, the private community of people to connect with and to discuss and people often say that the fellow students in my courses, getting to know them is well worth the price of admission, even with me whatever George says, right the exercises we do whatever, but the but the community that's focused on these topics and on these exercises so if this sounds genuinely exciting to you, and only if it does, then I hope you'll join us. And you can look, you know, on the script the course description page to find the price and all the other details about the course. I guess that I think it's a, I've priced it at a way that I think it's a really really good deal, compared to the alternative of doing this work with a good library writing expert or brandy consultant now they do amazing work to but maybe, maybe you will work with those people at some point but by doing this work first you're going to be a lot less frustrating for them to. Plus, you may decide that you don't need to you can just do it yourself going forward not yourself do it within a community of this because once you enroll in this course. There will be no time access to it, and there will be new people coming into this course on a regular basis and you'll get new potential feedback buddies and accountability buddies and niche mates potential referral sources so I really look forward to seeing you're going to join us for this and if you don't that's fine I really hope you have a way yourself that you enjoy of coming to a description of your introduction, you know that that you that you like, because obviously I'm not the only one who talks about the stuff so whether you learn it from me or from somebody else or learn it on your own I hope you have that way of describing yourself that feels good. That feels really right, and your gut that this is yes this is a good description for now of what I do. That's the key for now and it continues to evolve. There is no magic I'll save this one last thing before I go there's no magic formula for how to do it right. What I'm going to give you in this course is a series of exercises that I feel is the most reasonable way to go through with it, but throughout the course you'll also be encouraged I'll be encouraging you to yes do this exercise and if you find a different answer to this answer that feels right and you'll be seeing examples, lots of examples from your fellow students in the course that will might inspire you to doing it in a way that feels really right to you. So, anyway, you'll get lots of good guidance and helpful community in this thing, but whether or not you take it I really wish you well, and thank you so much for watching this and I look forward to seeing you in another video. Thank you.