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Rax Lakhani - Social Media Consultant

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Published on Dec 16, 2015

Social media.

You probably hear these two words repeated over a dozen times a day.

But do you know what the phrase actually means? Honestly?

Over the last ten years or so, a whole new industry has been built up around using social media as a marketing tool. Billions are spent each year by brands and their agencies on giving their product or service a social media “presence”.

But does it have to be so complicated? Is it really that hard?

Ignore the technology.
Ignore the latest “social” platform.
Look past the smoke and mirrors…

Building a social media identity for your company is easy. It’s about two things:
CONVERSATION and CONTENT (in THAT order).

Basically, giving people a reason to talk positively about your brand.

Whether it’s on Twitter, Facebook, Pinterest, Instagram, YouTube or any other channel….It’s irrelevant.

Why? Because these days, ALL media is social.

I’ve worked with brands, government organisations and PR agencies to deconstruct the perpetuating myth that social media needs to be expensive and be managed by digital specialists.

My workshops have helped communications professionals around the world to easily understand how to build and maintain a successful social media strategy that delivers measurable results.

So if you’re in need of creative ideas, a strategic social media plan or a refresher in how you and your business cab shine on social media…. Get in touch!

Follow me on Twitter @raxlakhani (www.twitter.com/raxlakhani) or find me on LinkedIn (www.linkedin.com/in/raxlakhani) to discover more about what I do.

Oh, and if you want some free advice… here it is…. *whisper* “it’s really not that difficult!”

See you soon!
Rax
rax.lakhani@gmail.com

www.twitter.com/raxlakhani
www.linkedin.com/in/raxlakhani

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