 brought in premium models. I think being the leader in this space, having a large share, that kind of percentage of market share in any industry takes something special from everyone that can do it. So congratulations. I think the models that you learned in the last quarter and late last year, I'm sure those are the next one to be as you will. And I need every trick and the trade to be able to reach your objectives of both sales and marketing. This is the first year of the Connected TV conference. I was thinking about whenever I was speaking at an EFORM conference or a business world conference, I, in my mind, I'm preparing the decision. So I was saying, Connected TV is disconnected people, but that's a topic another day, another time. But we'll talk about Connected TV and what I mean today. And I was talking to some of the leaders who were from the ecosystem, because what practitioners know is they have a peak in the future.