 Experts in the Nigerian public relations and consulting services have admonished players to have a stronger focus in creating an institution that has a power of succession as well as following models that consulting firms are engaging across the globe. The speakers at PRCAN annual economic outlook in Lagos on Friday maintained that as the whole world is changing, redefined by new technologies, players must design a very strong fundamental digital strategies that ease in tune with the new technology and they are to make their marks in the industry. Speaking on the theme, the business of consulting, how consulting firms and clients can win in a vocal economy, an icon in the PR consulting industry for Luccio Phillips challenged players in the sector not only to look out for. They themselves as agencies and think more of themselves as consulting firms that are providing consultive solutions to organizations that are trying to have a stronger public relations image in Nigeria today. The whole industry is changing, it's been redefined by technology, the world that we live in is very, very digitized and they need to begin to look into that part of the ecosystem that is saying that look, can we help organizations to thrive in this very, very digitized world today? As we are talking about the growth of the service industry, we also want to see evidence of that growth in our businesses and I think the government should also step in. There are a lot of multinationals operating in Nigeria today who are introducing strange payment policies that are killing the businesses of players in the marketing communications industry. For example, people work for you and then you say they are going to be paid after 90 days, after 120 days. We don't pay our staff every 120 days, we pay our staff every 30 days and so government, the minister of trade and investment, the minister of finance must do something about this.