 Why is personal branding important? It's so important because it's how people are gonna remember you and your cause and what you stood for and your message for all time beyond your lifetime of mine. Look at somebody who built a personal brand in such a significant way that it's lasted beyond 2,000 years at this point. Jesus Christ, whether you follow him or not, whether you follow his walk or not, he's built a personal brand. Whether he decided to do that or not, that was, he just did it. He was in the flow of getting the message delivered and downloaded and through him to the point that other people turned that into scripture that millions of people follow every day now. He also created discipleships so that those ambassadors would go and spread the good word. He's built a brand, a personal brand that has lasted beyond 2,000 years and I challenge you to do the same.