 Okay, we're gonna do this again. Let's try and do it so that we don't have to do it every year. There was a number of things that we were really excited about in the 2020M that turned out they weren't as exciting as we thought they were. Not only for us, but for other people as well. So we wanted to change those and update them and hone it in a little bit closer to what we felt that our customers and the community was looking for. We just wanted to take what we've learned all along the path of making this simple little stainless steel device. And roll it into making what, in our opinion, is the best one we've ever made. We wanted to get it to the point where we felt good enough about the product to go, okay, we can ride that out for a year and plan on two and see how that goes. We hadn't done that before. So when we transitioned to designing the 2021 version, it was with the intent that let's try and streamline this, let's try and make it as good as we can with the intent that we're not going to make a version in 2022 so we can get really good at making them throughout the year and just continue making them in a more efficient way, because we don't have to change it up. A few factors went into being okay with like, hey, maybe we're gonna ride this design out a little longer than we had in the past and not do a 2022. So 2021 was probably our most iterated M ever. We spent a lot of time on the tip and the stem and really trying to think about how can we make this better? How can we make it easier to use? How can we make it perform the way that people are expecting it to perform? How can we make it feel good in the hand? How can we make the features easier to find without looking at them? So we took a lot of from the 2020 and put it directly into 2021. You tend to one taper, quadring, groove on the ID, and stamps, tactile grip. We started working on the 2021 version in maybe late November, early December. Essentially every one that we've done comes to fruition pretty much at the end of a year, very beginning of the following year. And really made some progress in December, like we had in the past, you know? Memory serves me right. It kind of finished that one up kind of late too. I think it was like mid to late January before we were like, okay, we're gonna run with this. Get it into testing for feedback with our beta group. And ideally be in pre-production early January. Make sure we got some of the bugs worked out so we can actually be in full production by February. Went back to a more simplistic rocker, but gave it a compound angle, which is kind of fun. So it'd be a little bit more prominent. We carried on with the double airport design, but made it look a little bit more like an M, which is kind of fun. Decided to go with the dual sort of dual airport. It's almost one, but it's two. Machined out a little bit more mass out of the fin area for the tip and went with kind of an incremental design with the thinnest one, closer to the chamber and the thickest one towards the stem. Try and help with a little bit of the heat transfer. Give it a really cool geometry for the grip area. All kinds of sevens buried in that pattern if you look carefully. Texturized a little bit around the mouthpiece, carried on the 10 millimeter taper and the adjustable feature. Gave the chamber some nice serrations and utilized a manufacturing methodology that ends up creating some really neat little facets. If you just kind of look at the tip as it's rotated slowly, it's just kind of neat to see. Some stuff going on, but it is kind of plain Jane. Like in certain areas, you know, there's just a lot of round and that's okay. Some people like that and people like all rounds. I think out of all the M's we've made so far, this is the one I certainly like the best. The best geometry on it in terms of tactile navigation, in terms of performance, it works I think really well, very predictable, easy to use for people that aren't terribly familiar with our product so they can get good results. We got this idea that maybe it wasn't the best now looking back. Essentially what we did, did the 2021 M and then kind of in tandem developed the new Omni. And maybe update the Vaughn at the same time and we'll just launch all three of them at the same time. These are what we call the Vaughn's sleeves, so piece of wood that mates up with titanium liner and crowns to make our new Vaughn's. Talking about the Vaughn, you got a lot of different parts going into it. Crowns and then you have, you know, your condenser, can that be the same? And then you have your liner tube and you know, all these things. So it's one product, but it's like, yeah, but we had to develop like four or five things to get that one product out. You know, the M three parts. Oh, that was difficult and caused a lot of stress. And in the end, it was too many products all at once. It was one of those years where it was like, holy shit, we're trying to do everything. The M was good. The Vaughn wasn't as good as we wanted it to be. We wanted it to have interchangeable parts. We'll get into that some other time. I think we ended up resolving a lot of issues with the Omni and have a much better functioning device now than we used to have. Doing it all over again, probably would have spaced out those three products by at least several months. You know, we're doing Dyna Jam. We're doing all these things. We're trying to build awareness and hype and whatnot. And then like we're so growing. I don't know, looking back on it, man, they all just blur together. So I sit here and kind of go, I don't really remember because it all feels like one continuous just ride. We weren't sure, you know, how long we were gonna keep this 2021 version in production. We tried to transition as much as possible instead of calling it the 2021 M. We just call it the M. It's gonna be interesting what we end up calling the new version.