 All right, let's have a little conversation. So I get this, I got this earlier today. It's our key, why are key tones so expensive? Or why, you know, I can't afford key tones. And people often ask me, like, how do you overcome that? What do you say to them? What's like, what's the words to say? Like people just understood this, they should drink them. So what I'd like to do is kind of break down are they worth the cost? Like, are they worth the cost? And so what I'm going to do first is I'm going to actually talk about like the value, like really, really, really the value. And then what I'm going to do is do some comparison, right? I was out in Nevada at an event and we were going to go eat, like, you know, glass of wine was 10, 12 bucks, right? Sometimes 14 bucks. I was at the baseball game last night with my son. People were paying $18 for a beer, like, like, right? That's, I'm sitting there thinking like, are you, like, are you kidding? Like, this doesn't make any sense. But what it came down to is value. And when people don't value something, they don't actually understand what it is. And that's all it is. It's, it's a true, if you can understand what it is, you'll value it and therefore you're more likely to appreciate what it is and what it's worth. And so I keep this in mind about 10 years ago to get what's in this pack would be a few thousand dollars per serving. Like, like that was 10 years ago, a few thousand dollars a serving. This is a huge breakthrough. But what I find is that people don't value it because they don't understand it. They don't understand it. They don't understand what it could do for them and how it actually works. So what I'd like to do is just break it down. Is it worth it? I'm gonna tell you, yes, I've been drinking ketones for eight years. Is it worth it? Yes, I did the ketogenic diet or a version of that. I did a hybrid low carb diet, let's call it a low carb ketogenic style, piglio diet for the majority of 15 years, for the majority of my adult life. I was sick. I had an autoimmune condition. I lost use of my leg. I had lots of injuries. I had a brain injury. I didn't realize the impact on that brain injury that I had until years later when I got educated. And being in ketosis allows me to live my life to the fullest. I put my mom on a ketogenic diet or a variation of the ketogenic diet. There's multiple variations of it, but there's four really standards to it. And I put her on that 19 or 2001, 2002 after her bout of health challenges. And she couldn't maintain and get the results diet alone. Like she couldn't get the maximum results without using this. So is it worth it? I did the diet 15 years to have ketones in my body. I think anything's worth it. If I don't have to do the diet, 100% it's worth it. But let's look at the science behind it all. So when people understand that your brain, after the age of 30, really 38 for the science suggests, but I'm gonna tell you it's earlier than that. And I'm gonna tell you if you're glucose insensitive, meaning if you eat sugar and you get tired, you got a problem. If you eat carbs and sugars and you blow up like a balloon, you got a problem. If you have foggy mind or foggy memory, you got a problem. If you sleep like crap, you got a problem. After the age of 38, they already show that brain can decline rapidly. And that's 38, y'all. That's not 48, that's not 58, that's not 68. That's 38, it starts. So ketones are vital to energize the brain. I love, I've been using their tropics for 20-some years, basically different things that help stimulate brain function and not one of them compete with ketones, because ketones are fundamental principles of energy to the brain. So if most people come to us for weight loss, they wanna lose weight, which I'll talk about that in a second. If you really wanna lose body fat, not just weight but body fat, keep it off and live a better life. You want your brain working well, you wanna maintain muscle mass, and you wanna reduce cravings and mood that stimulates bad eating behaviors. That's what this does. So it teaches you how to, it gives you the ability to learn a lifestyle that you can actually sustain once you lose the weight that you're looking to lose, preferably the body fat, not just the weight. So is it worth it? Well, let me ask you this question. Because most people come for, most people come for, really quick, I gotta do a little shout out here. I gotta ask a question. In the chat, can you drop me a one if you're drinking our product or your favorite flavor? I just gotta make sure my Facebook's working over on the side. But in the weight loss world, because about 80, 85% people come to us because they wanna lose weight, which is the last benefit of our product, last. There's 20 other reasons that you should drink it instead of weight loss. But because that's what people, weight loss sells. I want you to ask you this question. I truly want you to be honest with me on this. How many people, I'm drinking blue ocean right now, how many people do you know that have done any type of diet out there? I'm talking about any one of them, anything. Cause I wanna meet this person if they're there that has lost all the weight that they want to, maintain their muscle mass, which is really important. They are no longer neurotic about food, meaning that they just live their life and enjoy their life. Like I know people that do the ones where you count all the numbers and everything has a point system to it. I'm dodging the names for some purpose. And they're the most neurotic people I ever met. None of them get to the results. If they do, they're obsessed about everything they eat all day long. They're not free, they're in prison of their food. And that's not what we're trying to do here. We want people to live their life. But I wanna be clear here. So I want any diet out there. I wanna meet somebody that actually, that eats freely, enjoys their life, doesn't stress and worry about food, can have a glass of wine, can have some chocolate and not be obsessed and have high cortisol and stress responses because they think they're screwing up their diet. I wanna meet that person. And then I want you to ask yourself this question. How much do most of those diet plans cost? There's diet plans out right now that are five, six, seven, $800, $1,000. Medical diets are $2,000, $3,000 a month. And I wanna meet the person that's lost their weight, maintained it, enjoys their life and truly lives their life freely without the guilt. Because I have thousands, hundreds of thousands of people now that that's exactly what they do. My mom, my sister just named two. And that's just in my life alone. But they literally live their life freely. They've learned how to live their life with the results we're looking for. Is that worth it? Just the guilt of not feeling the guilt is worth this every single day. Just that alone. Because honestly, I think that's the key to longevity is just being happy, to be honest. I truly do. I think you can, I'm changing my tune a lot over the last 10 years. But that's, when you think about value, that's what this does. And this doesn't cost nearly what any of those programs cost. Not even close. But they're so good at selling the program that you think that this is the only thing you can do. But the reality is, is you're gonna get on those programs and you're gonna fall off them and you're gonna get all the way back. That's just what happens. And there's a lot of reasons why. One, because they never really taught you how to change your life. And that has to happen. If you want to lose weight, you can't live the current life you're living that has to be different. Now, does it have to be dramatically? Probably not. You've made it this far. It doesn't have to be dramatically. Some of you yet does, but most of you doesn't. Just has to be different. But guess what? My sister, when she lost her first 30 or 40 pounds, she doesn't live the same life today as she did when she had to lose the 30 or 40 or the 60. Her life kept changing because she kept changing with it. And that to me is what makes it so different. When it comes just to weight loss alone. I'm not even talking about protecting your brain from aging and your muscles from being lost and the energy and the focus and the mood and stop yelling at your kids. Can you put a price on that? My wife doesn't yell as much. Can you put a price on that? Come on gentlemen. Can you put a price on that? No, you can't. So what happens sometimes when people look at costs is they just don't understand what it is. They don't understand the significance of what this is really doing. And it's unfair because I know the leading Alzheimer's experts. I know the leading brain experts. I know the leading performance experts. I know the leading fat loss and the leading brain experts and the NASA scientists that all stand behind what this is and what we're doing. So I understand what it's doing inside the body but a lot of times you don't, right? You don't quite get it. And so what's really amazing about this is that, hey, what's up anime? What's really amazing about this is when you start understanding that this is something superior. The body needs it. It doesn't matter if you're trying to lose weight or not. The reality is is the last thing you should try to do with this is lose weight. You should just try to use it as a health product. Perform better in your life. If you do that, then you'll learn the other behaviors. Yes, can you eat pizza every single night and donuts and drink sodas and drink beer every single night and lose weight? Most of you can't do it. Most of you can't do it. It's just not gonna happen. Somebody texts Brian and tell him, man, oh man, Evan back, I'm back. Our CEO was just calling me and I'm like, you messed it up my life. I think I lost one of them though. But most people can't handle or you can't drink that stuff and do those types of diets or eat that way and still lose weight. You can drink this and get better but you're gonna have to make some changes. Did I say that you can never have a cocktail? No. Did I say that you can never have pizza? No. But that didn't serve you before. You have to be open to changing your life and that's what we do, pursue better. And when we say enjoy the journey, 1% better and that's why my mom, my sister, myself, eight years now I've been drinking this every day. Why I drink it every day? Cause it allows me to keep pursuing better. I can tell you right now when I was a young trainer, when I was in my 20s, I actually true story, eight years ago, I was, I still had clients. I did really specialized work when I transitioned to Prudent full time and I told my clients this, I go, listen, I charged a lot per hour, by the way. I wasn't a cheap trainer. I wasn't cheap. I wasn't cheap. Come on. But I said, this one serving is more valuable than I can ever give you per session. I can exactly, Rob, man, amen. One serving of this product is more valuable to your health than I can ever give you. And I'm pretty knowledgeable at the human body and I can bring some value but I would never want to trade my cost of you hiring me for using this because this can do things that I can just never get to you, get to in your body. It's so good. At the same time, if we combine them together, it's even better. And that's why we have coaches. When people go, is it worth it? Plug into our coaching. We have one of the most powerhouse coaching staff that you get for free when you drink our product. You just have to join our Facebook group. You get to plug into the lives as much as you can. You get free educational events. Most of the time they're free. Sometimes we charge you for them, we should because these are like the top scientists in the world are gonna educate you on better, not just on ketones, but like how do you live your life to the fullest? From the educators, from the researchers, the ones that are doing the work showing you how to live your life. So when you value that, when you value yourself that much, you'll never find, you'll never, ever find this not worth it, ever. I was in Utah one time and people asked, I asked what's one of the biggest objections people say, well, the cost. So in the room, there's 250, 300 people there that all drink ketones. I go, would you pay $5 should pack? And they go, yes, would you pay 10? Yes, would you pay 15? Yes, would you pay 20? Yes, $20 are packed because they understood the value because they felt what their life changed. But it can take up to 60 days to get the full effect. And that you have to be patient, right? We're not Amazon and can't just, you know, get your results in 24 hours. That's not the way it works. You have to allow the body to transform its life. And so is it worth it? Absolutely it is. And I'm gonna give you a couple of examples. And I'll do a little Q and A why I'm on. And then I got to hit back Brian. He's calling me in the middle of my lives. But what I wanted to show you is like, I was in Singapore and doing an event out there. And they're like, why do you always like iPhone so much? And I'm like, they're easy for me. I am like, I'm a simpleton, right? If something doesn't just make sense to me, I don't, I get overwhelmed pretty easily. So I had PCs and I had androids years ago and I just couldn't figure it out. I felt like I was breaking them all the time. So I switched to Apple and it was just easy for me. So I've always had an Apple. Well, they go, well, listen, here's what our Android can do. My Android can charge your iPhone. My Android can do a dance. My Android can do this. My Android can do that. And it's half the cost. And I'm like, oh, really? That's pretty impressive. Well, are you gonna switch? I go, no, I value Apple. Why? I don't know, I do. I value Apple more, even though it's not even a superior product than some of the androids out there. And it's half the, and the androids are half the cost of the Apple. And I just value it more. I'm willing to pay the money for something I feel like it's treating me well. And that's with everything we do. I can go down to cars, clothing, you name it. Food, it doesn't matter. Wine, you know, they did a taste test. And all they did was change the pricing on wine. And as soon as the price went higher, you value it more, even if the wine wasn't as good. But if you found a wine that you fell in love with, that you just loved, you valued it more than a more expensive bottle or a lesser expensive bottle, just the way it works. So if cost is an objection for you and you're watching this right now or somebody tagged you in this, what I encourage you to do is, if you need to, go learn it. Come to our keto academies. Come dig in, do some work. But I want to ask you this question. What if it is worth it? What if it's truly worth what you're paying for? Let's just say that it's 100% worth it. Would you give it an honest 60 days, using it every day, maybe doing some of our fasting programs if you want to? Would you give it an honest 60 days to see how well it could change your life at the same time educate yourself on it? This will be the last thing you ever have to do to lose weight because you're going to gain health. You're going to gain life. You're going to gain quality of life. And I'm Rob's on here and he and I follow different diets. Barbara's on here and we follow different diets. Who else? Nick's on here and we follow different diets. Nick's on the keto up diet. We all follow different diets. This isn't a diet. This is a product that allows you to be more sustainable in your life so that you can choose a lifestyle that you want to ultimately live. My diet's evolving. My diet will be different in two years than it is today. It's constantly involved because I'm changing, I'm evolving. And be okay with that. Yes, do we have plans and structure to help you get started so you can learn along the way? But it's funny in my pages and it's funny. I really don't like to post recipes. And it's not for you. Not because I don't like you all and all that stuff. I think it's just boring. I don't really like recipes. But you know the most content that shares the most, the most hits I get, the most views I get are all on recipes. And I'm sitting there thinking like recipes are great. There's a million of them out there. You've got million cookbooks. There's unlimited recipes in the world. But it's by far what shares the most. And if I was probably better at business, I would just post recipes and recipes and recipes and sell people stuff. That's all I would do. But I don't because it's not what's gonna change your life. It's not at all. Most people don't even, they watch the recipe and they don't even follow it. 99% of all recipes out there, you don't even try, right? You might watch one or two. For whatever reason, you're fascinated with them. And maybe that's just me as a bad business person. I don't know. But it's crazy to me that people love recipes, but you don't follow them. You don't use them. And by the way, it's one recipe and you eat two times, three times a day for the rest of your life, right? So the reality is, is that can you take what you currently eat to slightly modify it and evolve it over time? One of the things that we like to talk about is prioritize your protein, drink your ketones daily, prioritize your protein. After that, if you hit your protein goal every day, it's really hard to screw everything else up. If you're drinking ketones and hit your protein goal for the day, it's really hard to mess up the rest. Yeah, you might have a little of this, you might have a little of that. It's really hard to overdo it because if you're hitting your protein goals or getting close to it most days, you can't, it's hard to binge eat on a bunch of crap. It just doesn't the way it works. So I'm gonna do a full circle here so if you're just jumping back on, but worth. Is it valuable? Are these ketones worth their value? 100%. But I will have a disclaimer as this is the disclaimer is that there is only one ketone company out there. There's only one product out there that I would stand behind and put my name on and that's Provit's products that sees right here. The reason why is that not only have they been, I mean, the patents on them are extraordinary. I mean, there's so many patents on these. This one has eight, I think on this one, just this one alone. But Provit has multiple, multiple, I mean, 30 plus patents on all of our products combined. But the testing that goes into it, the purity that goes into it, the quality that goes into it, the effort that goes into it, when you go to our labs, which I'll be in a couple of weeks, you go to our labs and you see what they do. I mean, you can't just walk in there. I mean, this is a facility that you could basically make any product at. I mean, it is extraordinarily well done. You have to be able to white coat on and mask. I mean, you can't just, like it is so clean and so pure and so perfect. It's a game changer. And that's why this is different. It's bio identical, pure. It's literally takes out all the crazy crappy stuff out of it so that you can get the best product in your system so that I would stand behind it. And that to me is something big to say. I've turned on a lot of supplements in my lifetime because I don't trust the quality. This is quality. Now you can go find ketones now. You couldn't eight years ago. We're the only company in the world. But now you can find other products that are trying to sell ketones, but you're not buying the same ketones. That's for sure. So when you start looking at, is it worth it? Be careful of seeing the stuff out there. Give you one more example that I'm gonna shut up as I was at a Whole Foods like store and they had a ketone supplement on the shelf. So I looked, I'm curious. I picked it up. I looked at the back. So first off, they don't have bio identical ketones in it. So you're maybe absorbing 40 to 50%. That was the first step. The second, it's canister. I was like this big. The second thing, a serving of those ketones was you wouldn't have been getting more than two grams to three grams of ketones in there. Just a fraction amount. You would have never got to a therapeutic effect. You probably wouldn't have felt that much better unless you changed everything in your life. You wouldn't have really felt the ketones. So you're only absorbing half and add a fraction of the amount. And the amount the container was was 80 bucks. And that's less than one box of our ketones. But what I did the math and one pack of our ketones, one pack of our ketones was equivalent to the amount of ketones in the entire canister. So one pack for, let's call it four to six bucks compared to an entire canister. They could, you could have just took micro scoops out of ours and paid six bucks for it and got the same benefit out of that entire canister of ketones just to kind of say, is it worth it? So is it worth it 100% it's worth it? You just have to decide, are you worth it? Are you worth a superior product? Are you worth driving a Tesla versus a Chevy Volt? Are you worth it? And when it comes to your health, you make that sacrifice. Maybe you give up some wine. Maybe you give up eating out once a week. Maybe you give up ice cream. Maybe you give up snacking a little bit. Maybe you give up whatever it is you spend money on shoes, purses, maybe you give up dip if you're a dude or a woman like my sister choose sometimes. Maybe you give up just stupid expenses that you don't need and you invest in yourself but invest for 60 days, invest in it. You might try trial pack people. I sell trial packs all the time. I tell everybody invest in yourself for 60 days because it takes up to six weeks and some people longer if you're not healthy to get the full effect and you need that time so that you can have the full effect to really value what this is. Otherwise what happens, you try it, you don't do it and then you call me three years ago, three years from now and you go, okay, I'm ready to change my life. Well, you know what? You don't need three years to wait. Do it now and commit now. So you can only wear one pair of shoes at a time. That's so true. Absolutely worth it. Hey, really quick before I go in the chat drop down what's one of your biggest benefits of ketones that you've gotten? For me, I get to ride on a roller coaster with my son. We're going on roller coaster next week. I got to go on a roller coaster with my son. It's the biggest, and my daughter, sorry, all of them. I just, my son's older so we get to do more of those things. So absolutely worth it. Received a lot more than just the product again to family and yeah, the family, the community. I didn't even talk about the community because I think people when they're getting started, they don't even know they need the community but I can tell you, most people need people, good quality people around them, more than you need anything else. But that's another day. I gave up on Starbucks several times a week for my ketones, best thing I ever did, amen. Amen. We had somebody that we were going to gift them ketones because we really thought they could use them as a, she's her cousin but a dear friend. And so we were going to go do it and she found that she calls us by, she goes, I don't want you to. What I want to do is I'm going to give up my wine for a month and drink ketones instead. And you know what she did? It was interesting, she drank her ketones and she actually never ever gave up the wine but she said they're too expensive and she's been drinking them for like five years, five years because of how much they've helped her in her life. It's just extraordinary, just absolutely extraordinary. With that said and done y'all, peace out, have an awesome night. Appreciate y'all for plugging in. Please share this out to the world. Let's get people drinking ketones. Let's get people healthier. Let's debunk any myths that are out there because there's so many people out there that just don't know and that's all. It's not their fault, they just don't know yet. They don't know who to listen to. They don't know who's listening to them. They don't know who, I mean, the ads and all these things popping up but just overwhelming, it can be very confusing for people and we're going to stop that now and just by educating people better and with some good certainty. So with that said and done, cheers, peace out.