 Zoom in, do you want to zoom? Do you want to zoom in? Zoom in, get in there. The glasses match. So, kid, tell me this. What is one thing, you don't get along your list, you only get one thing, of what is one thing that drives you absolutely crazy, makes you want to strangle people in our industry? Settling for boring, safe frames with no color, no style, no passion. Yes. And that's what LaBuck in York is about. We are about the passion. We're about the people. Yes. And the product. Yes. Well, and you know, what's great about this is my follow-up question is typically, what are you doing about it? But I'm pretty sure we can see what he's doing about the lack of color in our industry, because this is the most fabulous thing. Tell me about this jacket. Could you buy it this way? I could have sold this jacket, I don't know how many times. One of our clients who just bought three more autois, I saw this in her living room, and she was not painting it, but the fabric. Yes. Yeah. Yeah, it's like a fabric type. Yeah, and I saw the sleeve and I said, I want, that's my, that's my, that is my Vision Explore outfit. Yes. And she said, OK, I'll finish it for you. And I said, no, no, no. Don't finish it. It makes it better. And then I just happened to show up, and they just brought these from Sulfania, and they matched. Zoom in, do you want to zoom? Do you want to zoom in? Zoom in, get in there. The glasses match. There you go. Yeah, perfect. Yeah, so you got to have the passion. I love this industry. The guys we work for are awesome. Yeah, and the new slogan for Live Back in York is going to be the eyewear you deserve, something like that. I like it. No, stick with it. It's on video now, we're going to stick with it. I don't like those on you.