 My name is Kedar Namkar, I work at ClearTrip, so what I am going to do is I am just going to run you through a small PPT which I made just a few some time back, so there are some things which are like designed by default that is what I feel, I am going to take an example of Thali, most of you know what is a Thali right, for those who like don't know I have just picked it up from Wikipedia, so there are different types of Thalis, there could be a Maharashtrian Thali, South Indian Thali, a Nepali Thali or a Gujarati Thali, so when I was small I was like I used to serve the guest who used to come at my place and at least in Marathi tradition we were very particular about things placed at the right spots in the right places, so I used to like jumble with the spots, so for example if salt was supposed to be on the top left corner it was somewhere else, so my mom used to like really shout at me, so being a child and I had some misconceptions about it, so I thought whether it has got some religious significance or some traditional values hidden behind those neatly decorated Thalis or it's like a regional favorite things arranged in order, so for example a South Indian Thali will have a big heap of rice right in the center, so yeah I mean and that triggered few thoughts and I was just wondering whether those spots have any significant like the placement is very significant or can I interchange the spots and just make my own design of Thali, but then when I like looked at all the screens I found one pattern in this where the most used element or most used item in the in the Thali was probably vegetables and dal which were like kept in a particular fashion and then chutney, pickles and other taste makers were like grouped on the left hand side and like the extended vegetable like some of you have like multiple vegetables, so those were kept on the right hand side, the sweet roti and chapati were in the center, so then so the next thing which I did was I just like made some heat map kind of a thing based on the frequency of usage which is probably like looks like this where the 60 percent of your food resides on the top like the menu in the website and the left hand side is probably 10 percent, 20 percent and like tools are like say roti or chapati and you like basically use the tools and the center things to eat, so what I think is like some things are designed by default and probably the whole idea about this flash talk was like whoever had designed this Thali in various cultures and religion, our traditions you can say must have really thought of proximity, the sequence in the flow in which food is supposed to be consumed and the frequency in which you taste probably salt or pickle in the left hand side, so I mean Thali could be a everyday daily used thing but yeah I mean it's really designed well and that's my interpretation of a well-designed UI which is the Thali, thank you.