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Microsoft Developer's Conference - Greg Proops "Dot Net"

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Published on Mar 1, 2012

We hired improv guru Greg Proops of "Who's Line Is It Anyway?" fame to add levity to a web developer conference in Las Vegas. Devs are one of Microsoft's most vital audiences, so their opinions are valued and measured regularly. With research showing a dip in customer satisfaction, Proops put these technical, self-described "web-geeks" at ease by appealing to their lighter side. We cut together numerous comedic vignettes, which were then used in community blogs and in "send to a friend" links. The result created some great viral spread and generated positive exposure for Microsoft, increasing their "likeability" among devs because of the campaign's unexpected approach and use of humor.

www.greenrubino.com

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