 What if your second skin, which is your t-shirt and hoodie Became your personal computer that could talk to you answer your emails collect data on your body and Transfer it to your doctor Warm you up when you feel cold and cool you down when you feel hot And was made of recycled orange peelings We are building a company that will change everything in the fashion industry just like how Apple did with personal computers once Many of you might not know but fashion and apparel industry, which is collectively $3 trillion industry is second largest polluting industry in the world right after oil and gas and I was born in Siberia, which is I'm sure many of you know if you feel that this is cold here in Helsinki It's like spring time for me again. I was born in Siberia and You know, it's not just the wealth the Coldest area of Russian one of the coldest in the world. It's one of the wealthiest areas for oil gas and natural resources and I was growing up with an idea that there's nothing worse for planet Earth than oil and gas But it was quite a shock for me that the industry that I found myself working for the past 10 years actually goes right after oil and gas so Yeah, we started a company called fashion tech lab Which is aiming at transform second largest polluting industry in the world into Renewable socially responsible environmentally friendly innovative industry and good news here is that there is actually a revolution happening in the world of material science and biotechnology and You know good news is that led by government contracts and research institutions for military and space industries Many ground-breaking discoveries have been made 20 to 50 years ago already They've just been hidden in laboratories and mainly been used for military purposes medical purposes and obviously for space industry And I'm sure you all imagine how the space suit looks like right so imagine back in 1964 when Russians and Americans were sending rockets to space the One of the first astronauts who made it to space and actually he was the first ever Men in open space Alexey Leonov he was wearing a special a space suit made of Smart materials that kept him warm when it was minus four hundred degrees Celsius outside as well as the interesting story is that he did a Starwalk for 12 minutes. And so the genius engineer from earth was controlling his health conditions from earth in space And he lost connection with him for two minutes out of 12 So, you know, they could think he died his heart stopped beating he flew away somewhere But thanks to microscopic chips and computers that were embedded in smart materials that the space suit was made of back in 1964 the engineer from earth knew that his heart is still beating that You know his the body temperature Blood pressure and so on and so forth. He knew he just had to fix the connection so we're finding amazing technologies in Material science biotech nanotech smart textiles and wearable electronics from all over the world literally literally from around I think 150 countries and there's 196 countries in the world and so FTL is Structured as a hybrid between investment company that is looking for those great technologies to invest Couple of examples we've invested in the laboratory in San Francisco that is growing leather and fur from stem cells without killing animals Obviously, there's another amazing company called diamond foundry. They're also based in San Francisco What they do they take tiny layer of earth diamond and undercarbon heat in laboratory They grow technically identical diamonds No one in the world can tell the difference between mind diamonds and lab grown diamonds but obviously they're produced, you know avoiding environmental issues kids slavery issues zero carbon footprint and They look beautiful There is another company called both threads. Maybe you heard about it. It's they produce spider silk So they take a DNA of a spider cell of a spider cell of Stem cell of spider and grow silk in the in the laboratory So, you know, every time we meet with those incredible minds we again realize that there is a revolution happening in that area We're also quite lucky because we're not alone in this movement We have some amazing people who give us stellar support across different different industries from fashion to Finance to academia to tech world and so on and so forth We've announced about the launch of Fashion Tech Lab at Financial Times Summit earlier this year and in on October 2nd during Fashion Week in Paris, we presented FTL to the industry at Google Arts and Culture Laboratory where we brought seven groundbreaking technologies and showcase them as if it was art installation So we brought the prototype of leather that was grown from stem cells We brought five beautiful diamonds grown in laboratory. We call them above ground diamonds We brought spider silk worn again company another one amazing company that recycles polyester, which is another huge problem So happy to share with you a very very short one-minute video and for all of us because we again pretty much had the whole industry Come and support the movement that we started, you know, because how I pitch them I always tell them you have to understand that there is a revolution That's coming with or without us so we'd rather be in or we are out and fashion people don't like to be out so We are at the forefront of fourth industrial revolution and I'm sure you know About all the other amazing things that are happening like artificial intelligence gene sequencing Quantum computing and so on and so forth So Yeah, maybe a little bit about the the global problems So where we are with fashion industry again, it's a three trillion dollar huge industry It's equivalent of the seventh largest economy in the world second largest polluting industry at the same time And maybe some of you have heard about the collapse of Rana Plaza in Bangladesh around four years ago where? 1200 women Garment workers died because of the horrible conditions that they've been working in and so, you know fashion industry as Was mentioned previously, you know, it sets trends every single season, you know new colors new shapes But in terms of technology of producing fashion and clothing it hasn't changed for the past century extremely old-fashioned and outdated At the same time apparel is everywhere in our lives. It's Not just clothing that we wear it's in carpets furniture Even money are made of apparel. It's 25 percent lean and then 75 percent cotton so Yeah, let me give you a couple of numbers so over 70 percent of Water usage is in the agriculture of cotton Which is among the fabrics with the highest environmental impact along with silk wool and leather Its impact is huge on raw material the use of hazard the use of hazardous Chemicals on waste production and human rights violations at the same time cotton accounts for 90 percent of natural Fibers used in the textile industry But at the same time also to produce one pair of jeans and one cotton t-shirt Takes around 20,000 liters of water That's approximately how much each of you drink in about three year period and at the same time There is around 100 billion items of clothing being produced every single year Around 80 80 are being purchased half of which goes to landfills and it ticket date takes decades to decompose So what we're doing at FTL we're bridging Fashion and technology we're investing in Those companies we're bringing them to this huge three trillion dollar industry and try to form collaboration between those amazing technologies and big brands be it Tiffany with diamond foundry or Gucci with leather and so on and so forth so What's also like there is a huge problem with with water pollution and consumption and every year a process of Water dying our textiles Disposes the equivalent of half of Mediterranean sea into our rivers and streams. It's really really really bad and the World Bank estimates that 17 to 20 percent of industrial water pollution comes from textile dying and finishing treatment given to fabric and Alternative to toxic dying methods include natural dye dyeing dry dyeing Techniques that also save hundreds of gallons of water or even using bacteria to achieve 100% organic and sustainable coloring. There's a company based in France called Pilly that does this So there's another technology for example called mint materials It's liquid baths mint mint or peppermint oil that can be embedded in fiber and it gives So basically it kills bacteria and bad smell so you can wear your t-shirt up to 20 times without bringing to laundry It kills bad smell and it kills bacteria, which I think is really very useful for you know every day So I'm sure you also know that turning skin into leather also requires massive amounts of energy and dangerous chemicals So and that's where again the technology called vitro labs come That grows leather and fur from stem cells I'm sure many of you know that We live in plastic age around 288 million tons of plastic are produced annually about 50 million Tons of plastic goes to ocean every year and so they say that you know Soon there might be more plastic bottles in the ocean than fish and Fish eats plastic we eat fish So basically nowadays we can find plastic in the blood of all of us And I'm sure you heard about that trash isle in Pacific Ocean. There is like a huge landfill full of plastic garbage size of friends and Mr. Al Gore actually Is trying to to create Like on 196th country which is trash isles and I think he's even getting his passport there So there is a great technology that actually can solve At least a little bit of this problem. They collect plastic garbage from ocean Recycle it and they give you as a producer a special yarn that then you can produce anything from sneakers to hoodies to dresses basically anything and Maybe heard about also the collaboration between adidas and that company that Created sneakers made of recycled plastic garbage collected from oceans Another huge problem is that I touched a little bit upon is waste recycling and today we're actually proud to announce that we are Exclusively pre-launching a global environmental social crowdfunding campaign That we will officially launch at the beginning of 2018 a multinational clean up mission to transform tons of polluting fashion waste into new sustainable recycled yarn, and I'm happy to Show you the one-minute video I am Patricia Mecho an environmental entrepreneur founder of awesome brand and awesome text every year in the u.s. Alone over 21 billion pounds of clothing are thrown into landfills over 99% of textiles are recyclable yet. It is a steal the second most polluting industry on the planet Here is when the innovation comes in we created the first yarns made out of recycled clothing ever Awesome text yarns and fabrics are ethically manufactured using no water no dyes Therefore, no toxic waste now This is when you come in we need your support to upcycle as much textile waste possible by setting up a state-of-the-art Awesome facility in Los Angeles, California the bigger your support the faster we can move forward We are determined to change the fashion industry's negative environmental impact for good So we're building awesome factories of the future all over the world that are able to create new clothing from old clothing and anyone Of us can participate So we hope that we will join forces. It's just 15 minutes. It's so little You know, I'm oh, I always feel like I'm a talking head. I can talk forever about this topic that I'm very passionate about thank you very much for your attention and Hopefully we'll see you soon