 So we really try to own the whole enterprise technology space and that's what we're all about we take Analysis we take publishing we take news and we take live TV And we combine it together in a product and share that with our community No one's doing what we're doing What we're doing in my opinion is the future of media future of television future of the internet video is an amazing Powerful product so we work in what John and I talk about is a data model people always say to us Well, how do you guys make money? We sell knowledge. We sell information. We sell data So the problem that we are that we identified is about what you call big fast total data Anybody can analyze a gigabyte of data If you do a thousand gigabytes, that's a terabyte of data. You take a thousand terabytes That's a petabyte of data a thousand petabytes. That is zeta bite of data So you are talking big data lots and lots of data and can you analyze it in real time as it comes in, right? The Cube is like we call ESPN of tech because we want to cover technology like ESPN covers sports John has a great vision for what's going to happen next in tech And so John is sort of that alter ego of mine that lets me see the future With us Michael Sean Wright, Mark Hopkins, you know, we've got Kim here today We've got a team of people on our news desk Run by Kristen Nicole So she has a team that helped feed us the news of the day. What's happening the analysis? We have a team of analysts may feed us information about what's happening and then really importantly We have a community a big community of many hundreds of contributors. We love technology We love we love the innovation and that's what we do We want to create a great user experience and in order to do that properly You've got to really really prepare The Cube for the past year that we've been in operation has been very very successful and You know companies do pay us to come here I think the companies who have bring us in with the Cube get two things they get a third-party independent resource to Provide knowledge to their audience who are seeking it as demand for the for the product and also compliments their existing media We're here at an event and the company has their own TV Organization and they have to pay a premium for that so we compliment that by offering a objective organic third-party Independent analysis of the event. That's why the top executives come in here The Cube is a comfortable place It's a place where people feel happy and are happy to share their knowledge with the world And we're happy to be ambassadors of that knowledge transfer My entire career has been really built on Relationships and talking to people and extracting knowledge from people largely in a belly-to-belly private forum what the Cube does is it? Explodes that to a huge audience I mean we've reached millions with the Cube and it's real-time. It's a live TV So you've got to be quick on your feet But you learn very fast and then you iterate from that learning so John and I play off of that We're constantly trying to up our game Okay, we're back live in San Francisco, California here talking about the node summit Which is the inaugural event for node.js and the community for developers Powered by Joyant which acquired the inventor of node.js Ryan Dahl who in just in the past few short years has really Empowered Joyant to drive massive valuation of their company, but more importantly power a huge development community We're going to be talking to all the smart developers students Entrepreneurs executives here in San Francisco where this emerging trend is taking over the web 2.0 performance category in my opinion, and we're going to hear about it Next up will be Steve Herrod from VMware They'll echo there on the Can't hear myself. Okay. Here we go Steve Herrod from VMware is going to come on Steve's a cube alumni been on many times At VMworld and all the events CTO of VMware we just heard from the CTO of the apps group talking about cloud foundry the inventor of cloud foundry and You know VMware is one of those companies as I mentioned earlier Probably along with YouTube as probably the lowest cost acquisition most value It's produced YouTube was bought by Google for 1.5 billion dollars has become a great story for Google VMware was bought by EMC for 500 million dollars and totally undervalued and is a powering earnings for EMC rocket earnings VMware is the new platform for IT and with under Palmer its leadership VMware is Absolutely taking the industry by storm and obviously they have competitors with Amazon and join it now so it'd be interesting to hear what what Steve has to say and Other news out there that we broke today that Mark Lewis the head of EMC ventures steps down as the head of strategy for EMC and Head of venture capital for EMC. He's going to be pursuing other interests Other news mark Hopkins. We're going to try to get Dave Vellante in from Boston via Skype and try to get that Cut in here and get his perspective on what he thinks of the EMC announcements, but really the big story here is node.js It's a geek fest here all the alpha geeks in San Francisco a lot of emerging companies from New York All over the world coming to San Francisco to talk about node.js Really a framework built on on on top of JavaScript a set of libraries that allows developers to become Super developers you take a front-end developer who knows JavaScript You give him node.js and they have instant back-end skills managing the hard stuff like networks Threads and so on mostly reserved for C C++ programmers So node.js represents a fundamental shift in the developer community Fundamental shift in on-boarding new developers new front-end developers giving them some expertise in the back-end with cloud And that the result of all that is more product more applications and better value And I'd like to get Steve Harris perspective on this when he comes on what it means for the technical community Especially developers because VMware owns spring source and that was a ecosystem of developers around Java So it'd be interesting take to get the VMware perspective around Java versus node.js given the spring source acquisition So Steve is a good guy when he's ready will come in his Mark Lewis moving on to new new bigger better things Is Steve right? Are you ready? Okay, that's speaker a little bit of echo on the speaker back there. Okay. Hey, how are you? Let's see you looking good Got the good good color shirt on got the green for node summit He was color-coded. Yes, right here All right Welcome back to the cube. This is a 12th time Dillian's time on the cube welcome welcome back. How you been good doing great? We we're here getting into the developer ecosystem here with node summit and You know kind of people like what's going on with node? I talked up some of my friends kind of in the Valley Not necessarily technical geeks are like what's node? So you have something a phenomenon here just in you know three short years Node.js has come out of the woodwork, you know I'll see powered by cloud and join it for example Just exploding with performance improvements for developers kind of turning that front-end developer into a more of a computer scientist back-end related See threading some complex stuff that you know most hardcore dudes would go for back-end guys as they call it What's your take on it? Well, it's exciting to be here Obviously, it's it's taking off very rapidly because it has some nice scalability properties a really good way to do multi-threading And it's I think we talked about this about a year and a half ago It's really to me part of this broader story of just a almost a renaissance in the way people are writing applications It's a world where there's new new languages new services and developers can be more productive than ever You know an individual developer can do things you would have never dreamed of an individual doing in the past We had Derek on from cloud foundry I see cloud foundry was the conversation of VM world dominated the Twitter stream and the The you know cloud erotic and a lot of the elite tech guys arguing land grab for VM We're actually Paul laid out his vision in 2010 at VM world About the frameworks and spring source was a big story at during that VM world What's changed within VM world if anything or you guys still on course? I was spring source Java based community you got Java script. What's what's going on? How does this relate to that or vice versa? Yeah, at the very top level our overall theory is that this notion of cloud computing is changing absolutely everything And we certainly see it and we're best known for changing the way data centers are built and run But it's also changing the way applications are written and it's changing the way actually all of us consume them with new devices So the context for VMware is that we really want to help enterprises get from where they are today to? To the promise that comes from these new frameworks and everything else So Derek you probably heard this morning talked about cloud foundry Which is our we call it our open platform as a service and it's it's really taking off quite quickly We only launched it in April of last year and if you track both developers and more importantly right now the community It's really getting a lot of traction as people see this is a great way to write applications How about the big conversation around path to profitability commercialization? You know developers not they don't really sell out per se But they also have the mind that they want to have a partner that could take them across that bridge to success meaning distribution of their product What's what are you seeing in the developer community around that? Obviously they want to have they don't want to just build something and saying that's only on Microsoft's only on this What's what's your take on that? Well, so we certainly aim to we are an enterprise company for sure We focus on businesses and helping them consume the new technologies that are very commonplace for consumers and in the web properties So we end up having a really nice relationship Our whole goal is to take very innovative technologies like node and really help accelerate their use in the enterprise by bringing Maybe it's it's levels of security or even knowledge of things like compliance and things that are kind of boring But very important to companies and so that's why we end up having a really good relationship with with the newer frameworks coming along I really do think we can accelerate their adoption in a more conservative environment. What does Paul Moritz think about all this? I mean he's his hands and in the cookie jar when it comes to geeking out on the architecture I see node is a thread is an opportunity. I'll see you guys are embracing it in cloud foundry What's the vision on this and in terms of disruption in future scenarios? Yeah, Paul's a great guy I don't know if you ever had him interviewed trying to get him on the cube I just talked to Brian Cox. He's going to try to send him an email, but Paul. We're ready for you I'll treat you well Paul showed me his ruby program. He wrote the other day. I couldn't believe our CEO was doing that But no, he has a he's a really good perspective on this obviously from his time at Microsoft He knows that it's really applications that drive a platform and in the same way We are seeing this this new world of having new applications. You know, we obviously would like them to end up on VMware virtualization systems and VMware based clouds but to to succeed the most important thing is that the developers like it So his strategy and our strategy as a whole is very clearly Let's first of all make sure we're doing the best thing for developers and then over time We will make sure that we are the best place to run it or at least one of the best places and that'll be how we pull together Our own strategy for for where we do want to make money in this space But really it has to start with making sure the best way to write applications is on cloud foundry How about the spring source any update there? What's their impact to this? Java JavaScript, there's been some debates around what node.js could do versus other competing up approaches like Yeah, like what Java can do well I think one thing that a number of people here have talked about and we certainly believe or that real big applications headed forward are not You know, they're polyglot. I think is the phrase everyone's using right now that they're not just one system That's a monolithic app They tend to be a number of services pulled together and some of those will be written in Java Some might be written in node and I think that's really where things are headed So we we don't see them in any way competitive In fact, you know the spring group is really focusing on how can it reach out and interact with other languages and services and Both both node and spring and many other frameworks right now are looking at the best way to consume redis or MongoDB Or a lot of the new application services that are coming together So we're really we're focused on making spring the best way to do Java We're focused on making cloud foundry the best place for spring as well as for node node.js is early So it's an emerging, you know young infant language, but it's getting massive traction as we talked about What things do you see that that you you would do to add to the to successive node in terms of what does it need to work on? Like you know, like a toddler growing up It's still not found as legs yet truly in my opinion and obviously we're seeing commercial deployments LinkedIn's using it for some of their mobile apps And we're hearing about some other success stories and joints parading around but you know from that from your perspective from VM Okay, this is a good trend developers like it hackers are hacking on it. It's good with the cloud great got that What's what does it need to work on it? You could if you could put the Steve Herrod, you know poking the fire there What would you add to a node? I think it's on a great trajectory And it's a slightly different way of thinking of how you write a program and I multi-threading is what makes it scalable from the start You know, I think it's it is so early that a lot of what you're gonna see work on is how do you make it embrace other? other languages and other Services that are out there and make them extremely consumable and I think that's what every language goes through as it starts to move forward I think there's a very rich community obviously much more Active community than you'd expect for something at this level So I think the community itself is going to decide what's most important and making sure it stays open and then a lot of people Can contribute will be how it gets there. What's your opinion about the entrepreneurs opportunity out there? I say I talked to a lot of the no-jam companies last night when at the meetup over there and and there's two types of startup categories that I'm seeing the Me to collaborative social app I'm going to do something that looks like everything else with chat and blah blah blah and then kind of real Programming going on around white spaces around solutions in the IT world because the IT world is broad Which different from the consumer side is that you know one hit wonders only one Twitter is only one Facebook So you put everything in and those guys invest there IT's got a lot of white space So what do you see? To kind of share with those entrepreneurs out there that are good white spaces that node is perfect for no Well, I think you can't go to any enterprise right now who is not worried for instance about how applications can become mobile So I go to many companies that have that existing application It works only in the browser or maybe it even has an old windows type of framework around it But I do think there's a huge niche for the development tools that can help companies either make existing Applications mobile friendly or go directly and create those new mobile applications themselves. So that's a clear one I think the other one is is obviously looking at companies that have a lot more of their systems coming together in one place So the notion of a easy way to achieve scale is also something that would come in So the white space is certainly the tools and the language itself But I think also the consulting and really getting out there and helping companies understand how to use it the best So I was talking with our team a couple weeks ago and we're talking about now Silicon Academy a site We're trying to get off the ground looking for funding. So anyone who wants to donate Give us some cash But really is about this this void of skill set and you know, if you're a developer and you know CSS and you know back end Okay, we're back in the Cube in San Francisco live with node summit node summit in San Francisco as a place I'll see San Francisco groundbreaking at all fronts these days All the new tech is happening in San Francisco the startups the developers and we're here With our entice a COO of Haruku recently acquired by Salesforce great success story in San Francisco pioneered a lot of the work going on in cloud developers and really allow people to really pump their apps out and get in the marketplace Create a lot of value for shareholders employees Developers or and you you're excited. What's going on? Tell us what's happening. It's smiling. You bet It's an amazing job. It's an amazing company. It's an amazing place to be we you know, there's some really amazing What does that mean, right? It's always interesting to talk about metrics So actually today just totally coincidentally but today you go to haruku.com the home page we crossed a million apps deployed on the platform today and Yeah, I think even more impressively. We've got over 1.1 million deploys Every single month going on right now. So people just love this platform. They are using it left and right You know, I love I love the cloud and and you know as an entrepreneur and I talk to developers all the time The word enablement, you know enable success, you know, that's kind of a buzzword You guys really have done that so take us through you know some quick You know the reader's digest version of the history of Haruku and some of the key things you guys done because you guys were a real Enabler for developers and just take us through some of the highlights high moments of What you guys have done over the past three years. I see now with Salesforce But they'll go back a little bit because you've been in the cloud business You know you've known the market for a long time and just give us a quick highlights of those enablements Yeah, yeah, so four years ago when Haruku got founded by three guys James Adam and Orion They're the three co-founders of Haruku and actually started as an online IDE So the idea was developers have all this passion. They want to get things done But it's just too hard right that getting started problem was just too hard so we started off with an online IDE and pretty quickly and just Got an amazing traction and then pretty quickly realized that you know There's actually a really interesting problem here, which is not just the development side, but actually the deployment side So yeah, you know the reality is that you know here You are you're sitting with a Mac and the experience of developing has just gotten better and better there But then you hit this brick wall. What do you do from there? And so Haruku to really use a buzzword pivoted and started to focus on the deployment side of things And that's kind of when you know the fire got lit So that was three years ago now and since then we've just been growing like mad doing outstanding And really what it's about for us is it's about focusing on the developer a hundred percent on the developer So what that means is, you know, how do you make sure that it's within their workflow using their tools using their experience? How do you make sure that? Every time you ever make a decision you put the developer first and it's resonated You know, we've just seen developers continue to respond to that every single time. So take us through the key key Aha moment for the developers. Is it ease of use? Is it is it efficiency all the above? What's the key thing that you can point to that? I'd actually say design and Designs what I mean when I say the word design is what I mean is you need to think about an Intent and then ensure that everything is aligned around that So a really simple really concrete example of that would be how do you deploy your application to Haruku? You know when you think about this problem You have a set of source code again running basically on your laptop and you want to get that somewhere else You want to get that up into the cloud. How do you do that? So before we were around oh, you'd FTP it and you'd use these different tools and we realize this is insane Right, what you really want to do is you want to work into you want to design into the existing developer workflow And so Haruku invented the idea of using get as a deployment mechanism We're the very first people to do that right so get push Haruku master one line And then you are using the existing tools you're using and you're deploying into a very very simple Mechanism to do that and so to me what that's about is it's this designed idea You take a concept and you design every interaction point to be holistic and aligned with that original goal Wow so I'm really excited about what you guys have done because like a bunch of other companies that are out there doing this work There's there's the early adopters of pioneers the Facebooks the Twitters the Haruku's the Joints You know the the guys that get swallowed up by the big whales like EMC and Salesforce because they're just so valuable But this notion of engineering and operations kind of converging together really has been a phenomena of the of the cloud public cloud The Amazon kind of DNA where you know operations is development So we're launching this week a new publication called devops angle comm plug for our silicon angle network growing media empire But you're in that you've been there for a long time. You guys have devops guys who are religious about this Can you share with the folks out there what you think this devops movement is because you know I talked with Jonathan the guy who used to run Facebook who's now on his own It's very clicky and these guys talk to each other because there's only a few companies really pioneering devops and it's Facebook It's guys who have these provisioning of hardware huge growth curves What is devops and what does it mean to like an IT department who's like slow? You know, I think that the best person to ask it actually be someone who works for me So I want to maybe give you a slightly different perspective which is as an executive side What does it mean for my company because the reality of like what's devops? I have a team of people who are looking for living that life, but I don't and so can you get him on the cube? I could we could absolutely get him here. Yeah, all right Mark Hopkins. We'll get on that right mark in Briaco He's the one you want to talk to if you want to know like exactly what devops is But what I can say is what it means for a business, but it's a real trend. I mean It isn't I think it's a real not only is it a real trend. It's something that Really enables us so the fact that we live a devops life the fact that and what does that mean, right? What that means is that developers are responsible for what they write what it means is that? Operations needs to work with you to enable the business not to Before I joined to Roku. I don't know the in the industry. They're often here about the TNT guys the no team Right, and that's not ops's role here ops's role is an enablement there They're part of the no team TNT never go to the TNT guys They'll blow it all up So You know and it's about changing that mindset and so what we've seen for us is it means that we're deploying multiple times every single day continuously It means that the engineers are empowered to own exactly what they need to own and not be like oh do I need to check here? Do I need to check here? It's no it's my responsibility and it's my responsibility for quality as well So I can't just put something out there and then throw it over the wall and expect someone else to make sure that this is Ultimately gonna work and what it means for our business is frankly of velocity that We would never have done what we did without this It would have been flat out impossible for our business to exist if this isn't the way we operated and why is that? Speed we we have so today were we're getting close to a hundred people But back when Salesforce bought us we were just a few dozen people And if you look at the velocity and the set of features and capabilities that we've put out over that time It's really I think unmatched We have changed the definition of what it means to be a platform as a service and that came about because of our ability to innovate and release quickly There was a platform as a service panel out there today's a lot of people saying nothing really was being said there What's the state of the platform as a service marketplace? Is there a marketplace? Is it being commoditized? Where's the value being created in this platform as a service business? Oh as a panel of course nothing was being said Not only we say it on the queue, but I mean okay, I'll be more critical What's going on with platform as a service? You know because as one school thought it's the race to zero depending on how you look at it And there's also construction of value at the top of the stack where you want to build more Applications or expose more API's and and the fear for people is I don't want to be a tool company Right, so I'm a developer. I'm like I don't want to be a tool I want to be part of a platform. So there's some contention around this platform as a service business model What do you see in there you have a perspective I do I have a perspective Which says that there's never been a single instance of where a new abstraction layer hasn't fundamentally reshaped what the world We look at is and so platform as a service is a new layer of abstraction. This is a new higher level way of Developers engaging in writing code and history has shown that to always well, okay Maybe I can think of one or two fails starts But you know the the there's definitely quite a bit of momentum behind that and so yeah I think it's a tricky space will here's my take a decade from now We will no questions asked be looking back and saying absolutely platform as a service has changed what it means to create applications Now of course, I believe it's Roku, but it could be us. It could be someone else It could be someone on the panel or it could be someone who doesn't exist yet That's you know now we're starting to get into corporate politicking and boostership, right? But I do fundamentally believe this new layer of abstraction this new way of thinking You said you don't want to be a tools or anything. I look this is about developers I I hate to do it. The Steve bomber quote may be old old old but right developers developers developers and someone even on Twitter was making fun of that, but You can make fun of that at the end of the day. It's true. It's fundamentally true And I've been a developer a long time developers lives often are terrible the experience of how you're actually working is terrible and we can make this so much better and Enable so much more value for the businesses and I think that's what pass is about. So yeah, there's there's no question This is going to change everything when what does pass mean for? for the operations team though, I Are their jobs going away being outsourced to to the cloud to pass providers and to I to Infrastructure providers is your Europe right? I mean you're running on Amazon right so even even at your lot layer. There's a certain amount of outsourcing going on. That's right That's right. I think it all comes to business value to me is actually what this is about So what is the goal of ops? I would argue that the goal of ops is not to Deploy an app that's not your job your job is to enable applications to run effectively within the constraints of your business and so People have crossed these wires and said oh no no no my job is to watch that console make sure that that light never turns red But they're missing the actual business value and CIOs all around are really frustrated because they're not able to deliver the business value And they're constantly thought of as a cost basis where this actually lets these teams do is actually start to focus up the value chain So the very same people now when you're freed up from doing Some stuff that you don't need to do anymore You were enabled to deliver on that value side A profit center instead of a cost center potentially absolutely they can become a That's so much structured around the business side of things But I will say they can become delivering value right and I actually think VMware did an amazing job With the virtualization layer for enabling a team of people who used to always be saying no to giving to value and delivery services Right now all of a sudden with virtualization these teams were able to say oh, yeah, I can have a disaster recovery plan for you I can give you all these business features Now we're unable to go to the next level this new level of abstraction lets these same ops people now say oh, yeah I'm actually monitoring things like how your application performance is going I'm actually monitoring the portfolio of applications to make sure that these are operating the way we expect them to and that I think It's just pure money for everyone involved Since we're at node summit, I think we should maybe talk about node.js a little bit No, just one of the first languages besides Ruby that you supported number two Heroku all right it was and you were one of the very first Yeah, platforms as a service to offer a beta beta support for node.js So why was node.js that the second thing that you develop a plan simple as developers? We we listen to what the groundswell of interest is and what we were hearing loud and clear and to be fair It's a developer on our side who heard this Blake Mizorani is the creator of Sinatra And he was like man this node thing is amazing. I can't believe what you can do with this language We have to support it and we listen it's it's we listen to those bleeding edge We listen to what people like Blake say and and we follow in them and make sure that we're making the developers happy How much traction has node.js gotten on your platform incredible traction? it's it's the second most popular language on the platform to date and If you consider that to use node on Heroku is actually not the default path right the default path is still to use Ruby so if you consider that it's still not the default path people have to opt in they have to choose to use They have to do an extra step. It's incredible the traction was saying just absolutely mind-boggling Are there any customers that you can talk about that are using node.js on Heroku? I'm actually kind of frustrated in that. They've all been very private. This is a this is always a challenge I can talk in general like there's one customer that's doing this incredible Incredible app. It's actually I was mentioning during the panel what they're doing is a machine-to-machine app So this isn't like a web page you go to or an API back in for a phone What they actually have is they have a distributed system that this customer does themselves running and this distributed system is actually using a Component on Heroku to manage the distributed system itself And so you have this distributed system with a component running on Heroku and they're doing mind-boggling traffic They if this was a website they would be in like the top 20 websites in the world kind of traffic And it's just a machine-to-machine distributed systems component that they're running And so we're seeing some just really amazing amazing things and this is this is from a public multi-billion dollar company That's that's running on on Heroku Just can't say who they are right now and so there's that of course. There's also people who are doing There's actually a really interesting iPad back end for example Someone has an app that does all sorts of interesting image processing in the back end of that's all running on Heroku So, you know a wide range of things that are going on right now Just want to throw one Harder question at you. I guess bring we have to sign off There was I saw a lot of skepticism on on Twitter earlier when you announced that you had passed one million Applications who was like how many of those are cat.jpeg or you know, it's some sort of hello world app That's not for the Facebook platform So a while back Engine yard had suggested that a better metric for how much business of platforms of services doing might be CPU cycles instead of a number of apps I think that's actually If you're saying that you don't understand platform as a service. I might be misremembering which Whether it was CPU cycles or if it was Some but it was some you know some quantifiable machine metric rather than I agree then number of then just number of apps But so I agree I would say that what matters Keep a month passes about abstraction if we're talking about infrastructure as a service We should be talking about CPU or memory or network, but if we're talking about pass We should be talking about developers so something machine that makes a lot of sense So the metric I'm going to give you is deploys. What more could you ask right? This isn't like hello world This isn't cat.jpeg if you're doing a deploy you are by definition engaging and actively using the platform Right and so Heroku is doing 1.1 million deploys every single month right now Well, actually it's more than that in the past 30 days We've done 1.1 million deploys and that number is just accelerating so that's not that's not hello world Or if it is it's people deploying hello world and iterating on their app, which actually isn't the case But this is the debugging hello world right? so what we're seeing is real use cases of people really engaging with and Modifying and deploying and iterating on those real applications and so you know 1.1 million of those a month is it's a real number John did you have any other questions? Just kind of quick update before we go to the next guest. What's next for you guys? Obviously the question everyone wants to know is what's it like at Salesforce? Yeah, we know you guys had a race to do a lot of stuff That's someone called medieval for Heroku standards, you know job, etc and things that you were working on What's it like there now? I mean you guys getting along is it cool? I mean obviously Salesforce is acquiring and they got some mojo they're going social social data So what's the status of the Salesforce? So integration I feel like it before I answer that straight I'm gonna come across as a shill so I need to give you just one background Which is I've been through another acquisition before I came out here in 99 and that acquisition was a disaster Really bad so coming from I actually shed a tear when I heard about the acquisition I was really afraid of how bad this could go and the simple reality is it's been amazing Unquestionably the company has been supportive Salesforce is an amazing company But here I am I'm part of it so everyone everyone who's watching is like yeah, yeah, yeah blah blah blah The only thing that matters is the results So the ultimate question is how when you go to Heroku calm when you attend our events when you speak to us when you use our platform What do you think right? It's easy for me to say we're all about the developers, but let me put it back It's easy for me to say it's going great. I'm gonna ask the developer community hop on Twitter talk to us You know make sure do you think we're doing an amazing job? I really believe the answer is yes You just get good reviews and you know Benny off's great because you know we had Oracle world We covered his unconference. Yeah, you know because he did the whole and I streamed it live. So it's great. He's a founder He's around he's hanging around passion. He's very authentic. I talked to him a lot on Facebook. He's responsive. Yep That's a cool. That's a cool culture. It's me. I We need to keep in mind again from a developer perspective so many people are like afraid of money and Benny off is someone who is shown the way to as a founder to make a real business and to recognize how you don't need to compromise You don't need to be a slimy bastard. You can do things well and nicely and still be effective and you know He's outrageous. He's a philanthropist. He donated a lot of money to this medical facility here It's a mission area. So he's been great. You guys had a great run doing good things at Salesforce It's just that together over there with the cloud. Congratulations. Thank you And we look forward to collaborating with you guys on on devops angle. You bet for your support Thank you very much orientation CEO CEO of Haruku. Thanks for coming on the cube. We'll be right back in five minutes. Thank you The cube is this conceptual box if you will and we bring people inside of the cube and then we share ideas But those ideas don't stay inside the cube. We explode that idea We allow that idea to grow and grow and it does So we really try to own the whole enterprise technology space. I mean, that's what we're all about We take analysis. We take publishing. We take news and we take live TV And we combine it together in a product and share that with our community No one's doing what we're doing what we're doing in my opinion is the future of media future of television future of the internet Video is an amazing powerful product. So we work in what John and I talk about is a data model people always say to us Well, how do you guys make money? We sell knowledge. We sell information. We sell data So the problem that we are that we identified is about what you call big fast total data Anybody can analyze a gigabyte of data If you do a thousand gigabytes, that's a terabyte of data. You take a thousand terabytes That's a petabyte of data a thousand petabytes. That is zeta bite of data So you are talking big data lots and lots of data and can you analyze it in real time as it comes in, right? The Cube is like we call ESPN of tech because we want to cover technology like ESPN covers sports John has a great vision for what's going to happen next in tech And so John is sort of that alter ego of mine that lets me see the future We work with us Michael Sean Wright, Mark Hopkins, you know, we've got Kim here today We've got a team of people on our news desk Run by Kristen Nicole. So she has a team that helped feed us the news of the day. What's happening the analysis We have a team of analysts may feed us information about what's happening and then really importantly We have a community a big community of many hundreds of contributors. We love technology We love we love the innovation and that's what we do We want to create a great user experience and in order to do that properly You've got to really really prepare the Cube for the past year that we've been in operation has been very very successful And you know companies do pay us to come here. I think the companies who have bring us in with the Cube get two things They get a third-party independent resource to provide knowledge to their audience Who are seeking it as demand for the for the product and also complements their existing media We're here at an event and the company has their own TV Organization and they have to pay a premium for that. So we complement that by offering a objective organic Third-party independent analysis of the event. That's why the top executives come in here The Cube is a comfortable place. It's a place where people feel happy and are happy to share their knowledge with the world And we're happy to be ambassadors of that knowledge transfer My entire career has been really built on relationships and talking to people and extracting knowledge from people Largely in a belly-to-belly private forum. What the Cube does is it explodes that to a huge audience I mean we've reached millions with the Cube and it's real-time. It's a live TV So you've got to be quick on your feet, but you learn very fast and then you iterate from that learning So John and I play off of that. We're constantly trying to up our game First time on the Cube, baby rock and roll. I think it's probably five or six times I've been on the Cube now, right? You know at first the guys are just fun to work with at welcome back Hey, it's always a pleasure to be in the Cube. Hey, I'm about to go on the Cube. You never know what's going to happen I'm a three-time veteran of being on the Cube. I hope many many more. Chad Sackets, Chad, welcome to the Cube Dave, John, it's great to be here man. I keep coming back because great insightful questions from from John and from Dave What face-melting action have you seen here at the event and I know there's a lot of it It's a great vehicle to to communicate with a broad audience. A lot of folks watch Great to have you back. Good job. All right, Craig Nunez, VP of marketing at HP Storch Thanks very much for coming on the Cube. When people mention the Cube, they they're like, oh my god I saw you on the Cube and they're all excited about it. It's it's an experience. It's not just information They experience kind of what's going on there. It's like real-time. It's like they were there That was like going to the gym Legendary IBMer CEO of Symantec and now CEO of Virtual Instrument Great to have you on the Cube. So for Cube to be here at a conference like this It's got 15, 20,000 people and sharing that live around the world John and Dave are amazing. I don't know how they keep everything in their heads the way they do It's a great format and we're obviously seeing that this a notion of real-time coverage and a real conversation Is what's driving us as a company and I I said very seriously when the questions and the comments that we hear from From them and from all the different guests here directly turned into the products that we build That was my first Cube and I really enjoyed it. There was the rapid fire of questions It made me think on my feet, but they were very thought-provoking and really got me going on Analyzing the greatness of Rista and the greatness of the Cube as well John and Dave the reason their approach works They're not just guys, you know reading down the question list, right? Okay next one next one there It's a conversation right and it's you know, they're going to challenge you They're not going to settle for the the marketing hype in the BS and all that stuff that the industry throws around come on You got to hit him up on the HP question a lot's changing HP some turmoil at the top obviously controversy They're going to hold you down to the the the real facts Okay, we're back live in San Francisco, California node summit No.js is the story here. I'm John Furrier the founder of silicon angle comm silicon angle TV and We're excited to bring you wall-to-wall coverage of the interviews at node summit entrepreneurs developers Executives You know, we're all about getting the knowledge and sharing it with you via social media and I'm my guest here as an entrepreneur Joe Farner Who's the CEO and founder of? inbound Inbox Q in inbound scores new product inbound scores a new product in box Q Big data meets social web meets connecting into the web So here's about the microphone a little bit there. Let's talk about You guys are startup so your seed funded and you're out in the marketplace trying to make things happen That's exactly what's the big aha around big data and the new marketplace that we're living in right now You know, so we've been working on our product set for about a year and a half We started down a different path more real-time web crawling crawling and then we started focusing in on social data We started to isolate is around two concepts one is the concept of public data streams So things like Twitter and some of the public Facebook data and making sense of that and more recently Really trying to figure out what are these more private data streams? They're proprietary to within companies typically and helping folks make sense of those so an example with with our in box Q product we focus on making sense of public Twitter data within bounce score We've started to focus on looking at these proprietary streams of data that businesses have coming into their sites like inbound sales leads And helping to make sense of those using some public public data as well So the social web is an environment. That's really hot with this real-time node.js And you know one of the things we talked about earlier with the CEO of a Haruku and the CTO of Haruku and pretty much everyone else is The new connected internet is changing everything. So there's a lot more lightweight data That's actually worth storing and using and it's being disruptive. What do you guys see in your area around big data meets social data? So disruptive force. Yes So one of the real big things that we're seeing with our clients particularly in the enterprise is they're trying to figure out How to make sense of that data so there's been this this first and make it actionable this first wave of like listening apps things that Allow you to understand what's going on on these channels and now folks are starting to move their focus in around How do I take the data that I'm taking out of a place like Twitter or Facebook and tie that directly to a business objective? Whether that's a product launch direct sales lead generation whatever it may be so what's your product and what's your business model? So with inbound score the product helps businesses manage their inbound leads better So effectively what we do is we take that inbound stream of leads. It's coming from your website Contact form we look at the email address and the domain associated with that that lead and then we Append public and private data to that and we charge folks for processing those leads in that way And where you guys going? What's the next step for you guys? I see score more funding right get some beach head out there. What are the critical product challenges? Yeah, so I think we've spent the last year and a half in product development and really trying to understand the market now We're moving to the phase where we're actually you know shipping products selling building our early customer base The next phase is really figuring out. What are the assets? We need to scale up into a big massive successful business And so we think that that's proving the early business model and then you know raising additional capital around that And and starting to scale up. So how did this all get started you guys? How did you meet your co-founders? Yes, so it's interesting my co-founder I worked together a previous startup an early social startup a popular media that did viral distribution for consumer products I was it predated Twitter's mass adoption. It created Facebook becoming open beyond That was the widget craze. That's right. It was always widgets and all you know everything was email importers, right? And so I worked you know I tell people in lots of startups There's like the traditional or chart and there's the shadow or chart the shadow or chart is like the people They pull together when things need to get done and increasingly it was me and my co-founder getting pulled together on these shadow projects So he finally said, you know, we should just do this together. We were part of Y Combinator about two years ago And that was an amazing amazing education and got us kind of focused on the social path And then spent the last two years executing from there, and then when did you guys get your first funding? So we raised funding in May 2010 so about a little over a year and a half ago, and Series a it was a well, I think some people call a series a some people call a seed We're probably a small series a or a big sea prefer. That's right. That's right. That's right Yeah, and and so we basically and then you know, we've sort of just been focusing on on putting that to good use and And you know Tim Connors great guy absolutely investor in the company Yeah, Tim's an amazing guy amazing product guy product He's very founder-friendly, which is you know my kind of VC and He's a sports fan, which we love sports of Silicon Angle We run reruns and you know the funny story about Silicon Angle I was running some high school football content on Silicon Angle TV and didn't know it was on live And it's on the website and people like hey you got football highlights on there All of a sudden the number the number of uniques double Like high school football Tech blog it's all and it was all the offensive plays a product of high school and it's awesome massive traffic So we love sports and we'll soon be launching sports angle Dedicated sports thing. That's our next big thing. That's what I want to do, but I don't know for next time Well Joe, thanks for coming in Entrepreneur in San Francisco As you can tell San Francisco is a place where you know everyone hangs loose the startups are very collaborative a lot of Experimentation the node.js is a real trend highly accelerating path to market and Time to value for the startups since exciting opportunity. Thanks for coming on the Cube. Thank you very much for having me John Okay, we'll be right back in five minutes with top dog at yahoo large-scale systems to talk about yahoo's challenges Okay, we're back live inside the Cube our flagship telecasts We go out to the events and talk to the smartest entrepreneurs developers executive geeks Entrepreneurs whoever we can find to to get the information and share that with you We're here live in the node summit in San Francisco where node.js is having its inaugural kind of geeky meets business conference It's not pure developer conference, but it's pretty much the geeks building out a new industry It's really cloud-focused cloud developer devops And I'm John Furrier the founder of Silicon angle comm Silicon angle dot TV and we'll be launching devops angle a new vertical This week so look for that on Silicon angle comm or devops angle comm and we're going to cover all the angles of devops And I'm here with Bruno Fernandez Ruiz from yahoo Now what's your title? I'm a vice president an architect fellow on the platform group so vice president So you're you're a top guru over there on the large-scale side Todd P. Dr. Lucky spin was the cloud guy earlier at yahoo. He's gone doing his new new thing He just announced a startup so Yahoo's huge. We're not going to talk about the yahoo conversations that everyone else is talking about which is new CEO from Stone Hill, Massachusetts My neck of the woods Or any of the other stuff, but we're going to get more into the geeky side of yahoo huge infrastructure a lot of volume a lot of Traffic a lot of cloud a lot of large-scale Just to keep the lights operational. It's pretty complex Can you just share with us some of the geeky complexity involved in what's going on over there right now? Yeah, so one of the things you need to look at is 21 billion page views daily It's it's a lot of page views and they're only the likes of Facebook and Google and maybe Amazon that really drive that and Those are not just static impressions, but actually you have to compose a page. There's a lot of recommendations targeting Personalization hops on the page. It's not just one little note on the stack It's actually many layers on the stack. They're doing analytics. They're doing ranking. They're doing search They're doing content management and putting all that together for 700 million users It's it's the complexity of running big large distributed systems That can fail in any moment hardware failures are constant network failures are constant And you have to design for failure So in this node summit node.js is the new black if you will on the developer community That's a real-time element to it They talk about kind of being a programming environment for people who don't want to be a threading guru or low-level programmer What's your take on that? I mean, what do you think of with the node.js and the benefits of it and and how relevant it is in the Production environment. There's some use cases out there. LinkedIn's doing some stuff with their mobile app You know, how much of this is real? Where's the upside? How much work needs to get done with node.js? Is it ready for prime time? Take your choice of that many questions Jump right in with So for one thing event-driven programming we've been doing it for a long time We've been doing it with InkTomy traffic server that became Yahoo traffic server We donated it to the open-source community as a private traffic server We sustain in between seventy five thousand and two hundred fifty thousand connections with each of these nodes Which is super so the event programming more works It's very complex when a programming developer from the actual programming standpoint Not to completely mess up your head with it Now for us we had enough of this technology as a matter of fact all our recommendation systems or targeting systems They follow a similar event loop programming whether it's in C++ or in Java The issue for us for node.js and node.js was can we shift the computation from the client side to the server side? And the reason this is important is because if you look at the last 40 years CPU compute density has increased maybe a million times Networks had only proved by a factor of thousand So, you know the phone that we carry in our pockets could do what a computer could do maybe 20 years ago But the network is a little bit better only It's flaky it reconnects it keeps dropping packets and the experience that you get is bad So, you know, you cannot rely just on building apps The apps are gonna become disconnected at some point and the question is how do I build the apps so that they still work You are disconnected Our thinking is that we want the same code to run on the client on the server side And that's what node.js is interesting for us. It's not to solve all the infrastructure problems behind Yahoo They're very complex for search and recommendation It's just for that stream layer that if it doesn't run on the iPad doesn't run an Android tablet It runs on our servers and you still get an experience emerging markets Indonesia extremely important What's the implications to you guys have you first of all? How much note are you doing at Yahoo a lot a little dabbling quite a lot and growing or I mean we call the program cocktails Our strategies to keep growing adoption all the new properties that are being rolled out They're gonna come into the new stack. We we gonna target what we call continuous experiences It's not just PC is no tablet is not iPhone is something that you know, you start one place you move to another place It's continuous All of that is basically gonna be based on cocktails. It's gonna run on our Manhattan Cloud platform is gonna run using mojito as a JavaScript will be controlled framework Full better node.js and JavaScript as the technology that will enable us to do this Have you guys thought of? taking some of this Great code and expertise and bottling it up for as a product enterprises No, we thought about making part of it open source to create further community and leverage You know, this is a problem during the panel that we just had there was a question about javascript frameworks And it's a very good question that there isn't anything good right now You can do client and set reside we think we have something good We're gonna open source it to try and grow a community around that it's good for us And it's good for a lot of people that will be able to use it and contribute in terms of Enterprise software we want to provide a service. We're gonna provide a cloud-based Platinum as a service for these mojits those mojitos lifestyle Applications that people can create for publishers the likes of Forbes source interlink ABC news and so forth So really the consumer focus not business to business that's so they're they're probably search our business But they're it's kind of that whole consumerization of it, right? It's happening. Yeah, I mean actually it's happening Although it's not just bullshit anymore. It's actually happening And that's the challenge that the big IT shops have is that they really want a yahoo like environment without all the headaches That you guys went through so that's what's interesting about Joanne's means new approaches is that they want that web-like scale that you've had to through brute force built and Facebook and Twitter and so what I'm trying to tease out is what your key lessons were that you learned there from a development standpoint Because not a lot of these companies don't have that background They don't have the background in developers most of them have outsourced it mostly and don't really they have administrators basically sit inside So the challenge is the app markets exploding with developers like here at node.js What is available? So I was trying to tease out how real note is through this thing and I I'm sensing that the developer uptake is good. How would you peg that? Uptake in terms of developers would you say on a scale of 1 to 10 10 being us a totally mature one or two? Or three in terms of the developer at take up the pure uptake on developers. I think we're probably not three It's a very fast very exponential growth Is one of the hottest technologies that you can be currently investing on? It has a lot of promise. It has a lot of hard work to put on We put a lot of hard work to basically harden it to be able to run search will to run Lifestyle tool to run the products that we do And we suspect that most enterprise houses. They don't want to do that the same way that they don't want to run their Own publishing systems. They don't want to run their own CRMs. They don't want to run an ERP system You just go and buy it or somebody runs for them as Salesforce, right? We want to be exactly doing that we built a good stack We call the Yahoo publishing platform We want to be start offering these to other publishers and node jazz and Manhattan are that shim layer That will give them that connected device experience. So a couple questions that and they can then we'll can go on to other things But had dupes been a big part of yahoo's DNA with the whole Background with had you now see Horton works kind of a spin out there got a cloud error out there But mainly Horton works a lot of ex yahoo. How much had dupes do you have in your infrastructure is the first question? And the second question is to get some big-time developers. What's cool at yahoo right now from a geek standpoint? What's going on there that that you can say? Hey, this is a cool project This is some cool development to attract those kind of developers. So I do be sweating So we still invest in heavily in Hadoop. We still driving the community. We're driving the commits We working very closely with Horton Horton works and things like the next generation research manager Is fundamental to our business are all our pipelines data pipelines are advertising our recommendation systems the front page Everything on yahoo really runs on Hadoop. So that continues to be the case in terms of the whole exciting technologies, right? So node jazz definitely one of them. We're working hard with it. We're working hard with JavaScript But a lot of other opportunities in other areas had to be in one of them the things like our infrastructure as a service our virtualization layer You know, we have a private cloud that we're working on very exciting thing for people to work on Search technology even though we're not on the deep web crawl search We still need to search and rank items to structure data Web of objects and so forth. So people with an information retrieval background Extremely good place to be for very large scale problems people things like edge technologies and network people people who care about TCP and HTTP and networking and being as close as possible to the user Apache traffic server was as mentioned and we have the next generation version of that Leading technologies Sherpa peanuts, which is our distributed non-SQL store You know, we've been leading we published the paper in 2006 and we have innovated. We have a technology It's probably among the best in the industry together with the Cassandra's and the MongoDBs that exist out there And they can come and work in that technology. So in terms of technology extremely exciting and Large number of opportunities that developers can join you guys doing the H-Base a lot of H-Base. We use H-Base. Yes, we do Good experiences with it. I mean, it's very efficient, but it hard to program. It's new. It's new We we work there We've been careful about how people use it We're wrapping it with credentials. You can only test the H-Base none of IQ level. It's hard. I mean, that's basically It's pretty hard. That's basically we protecting developers from being able to use it directly We're wrapping the usage, but we have probably one of the largest have H-Base Deployments in the world. What do you use H-Base mainly for web crawl cash? Okay, cool. Okay Vision Last question as the social web becomes more and more mature. We're seeing things like just this cloud space here You know the Heru Google get bought by Salesforce just a few years ago. They were startup a lot of the public cloud entrepreneurs in this area Large-scale PhD guys that stand for getting graduating you see some maturity in this marketplace and you guys have been a leader in that What's your vision for this world of social web and you know the web? I really call it web 2.0. This is really the web 2.0 But we'll say web 3.0 for the sake of another extra digit But what's the vision that you see coming around the corner beyond today? So I will not comment on the product experience because I think that's become a Hollywood production game Maybe you're good. Maybe you're not technology wise Real-time web is changing. It's going to change the way we understand devices devices are always connected now Better or worse, but they always connected The ability to shift the cloud to the device itself the ability to become real-time connected your device becomes part of the cloud We'll start to see that the storage on devices actually joins the storage on the cloud They compute on device joins the computer in the cloud and what you end up having any is I yield being transferred between these elements of a big cloud is Data peers on a big network You know, you want to call it is peer to peer synced Real-time web or something like that. So you're saying is systems programming is coming back into vogue And he's hard it's and it's yeah, that's why things I know JS are necessary for people to Simpler way to not to screw up H base or or real-time to expose the IU access to H base exactly that Okay. All right Bruno Thank you very much for coming outside the cube. That was a really epic last comment appreciate it Thanks vision. Thanks coming on the cube Okay, we'll be right back live from San Francisco node summit real-time webs changing everything disrupting business creating opportunities for developers and the word abstraction has been kicked around Many many times and abstraction layers are good things as we're finding out. So we'll be right back I'm John Furrier with Silicon angle comm right back first time on the cube, baby rock and roll Five or six times. I've been on the cube now, right? You know at first the guys are just fun to work with at welcome back Hey, it's always a pleasure to be in the queue. Hey, I'm about to go on the cube. You never know what's going to happen I'm Three-time veteran of being on the cube. I hope many many more Chad Sackett's Chad welcome to the cube Dave John It's great to be here man. I keep coming back because great insightful questions from John and Dave what face melting action have you seen here at the event and I know there's a lot of it It's a great vehicle to to communicate with a broad audience a lot of folks watch Great to have you back. Good job. All right Craig Nunez of VPA marketing at HP stores. Thanks very much for coming on the queue it when people Mentioned the cube. They they're like, oh my god. I saw you on the cube and they're all excited about it. It's it's a it's an experience It's not just information. They experience kind of what's going on there. It's like real-time. It's like they were there That was like going to the gym booboo legendary IBM or CEO of Symantec and now CEO of Virtual Instrument Great to have you on the cube Cube to be here at a conference like this. It's got 15 20,000 people and sharing that live around the world John and Dave are amazing I don't know how they keep everything in their heads the way they do It's a great format and we're obviously seeing that this a notion of real-time coverage and a real conversation is what's driving Us as a company and I I said very seriously when the questions and the comments that we hear from From them and from all the different guests here directly turned into the products that we build Yeah, that was my first cube and I really enjoyed it. There was the rapid fire of questions It made me think on my feet, but they were very thought-provoking and really got me going on Analyzing the greatness of Rista and the greatness of the cube as well John and Dave the reason their approach works They're not just guys, you know reading down the question list, right? Okay next one next one there It's a conversation right and it's you know, they're going to challenge you They're not going to settle for the the marketing hype and the BS and all that stuff that the industry throws around come on You got to hit him up on the HP question a lot's changing HP some turmoil at the top obviously controversy They're going to hold you down to the the the real facts Compare you to the choices our users have and have you respond to it on the spot, right? Thinking real-time and so that's real talk not just kind of a paper in review I'm John Furrier with SiliconANGLE.com and I'm here with Dave Vellante We are inside the cube the cube is our flagship telecast We go out to the events extract all the signal from the noise and share that with you and great guest lineups We've got CEOs CTOs with all the top executives bloggers thought leaders venture capitalists. I'm absolutely stunned By because I know it demands 100% attention for these guys to be up there talking to people about a wide variety of technology topics I can't believe these guys can make it so many days in a row So I'm wondering how long they're going to go home and pass out for after this, but it was incredible They just do a fantastic job. If you're not having a conversation Then you're very scripted and if you're scripted then you might be getting the right words But you're often not getting the whole meaning and the whole depth of the conversation to the fullest extent I think this is a heck of a lot more authentic It comes straight from the heart and the brain sometimes you might forget to make some of your points if you're not a real-time thinker But I think from both from a Participation and from a consuming point of view. It's much more real Chris Holds no punches. So I've been on a cube a number of times And I think that the interesting about about being in that particular venue in that format They introduced me as a half doesn't pull punches. Well, they don't either right? They ask really Difficult uncomfortable questions sometimes and you can tell people And the positions and where they are in terms of what they're able or desires to speak of you can tell where they are on that borderline between kind of just You know and honestly answering questions versus kind of glossing over them And I I enjoy being there because I I don't say I'm outspoken, but I honestly answer questions With with the full intent of being able to be Respectful to the people that I I bring solutions to right if I whitewash this crap You're gonna turn me off every single time you see me on on on any venue let alone let alone the cube So I I like being asked tough questions I like answering them honestly and that's a fantastic venue for doing it Otherwise you get on panels and you got a bunch of talking hands blabbering at each other. It's worthless and this was my first time on the cube and I Really got a chance to get to know John and Dave and they're really amazing guys I mean the the knowledge that they come with The topics that they could talk about the people that they know and just bringing it all together in this live broadcasting forum It's just fantastic. I mean I just love it. I'm like I feel like a groupie or something, you know In this environment, you know the social environment the real-time environment where we're in right people look through the marketing fluff Very quickly and if it's not authentic, right, you know, they don't trust it anymore So in this environment, I think that's a growing trend Yeah Okay, we're back live in San Francisco, California node summit No.js is a story here. I'm John Furrier the founder of silicon angle comm silicon angle TV And we're excited to bring you wall-to-wall coverage of the interviews at node summit entrepreneurs developers Executives You know, we're all about getting the knowledge and sharing it with you via social media And my guest here is an entrepreneur Joe Farner, who's the CEO and founder of Inbound in box cue in inbound scores new product inbound scores a new product in box cue big data meets social web meets Connecting in from the web. So Yes, about the microphone a little bit there. Let's talk about You guys are startup. So you're seed funded and you're out in the marketplace trying to make things happen That's exactly right. What's the big aha around big data and the new marketplace that we're living in right now We've been working on our product set for about a year and a half We started down a different path more real-time web crawling and then we started focusing in on social data We started to isolate is around two concepts. One is the concept of public data streams So things like Twitter and some of the public Facebook data and making sense of that and more recently really trying to figure out What are these more private data streams that are proprietary to within companies typically and helping folks make sense of those So an example with with our inbox cue product We focus on making sense of public Twitter data within bound score We've started to focus on looking at these proprietary streams of data that businesses have coming into their sites like inbound sales leads And helping them make sense of those using some public public data as well So the social web is an environment. That's really hot with this real-time node.js And you know one of the things we talked about earlier with the CEO of Haruku and the CTO Haruku and pretty much Everyone else is the new connected internet is changing everything. So there's a lot more lightweight data That's actually worth storing and using and it's being disruptive. What do you guys see in your area around big data meets social data? So it's a disruptive force. Yes So one of the real big things that we're seeing with our clients particularly in the enterprise is they're trying to figure out How to make sense of that data So there's been this this first and make it actionable this first wave of like listening apps things that allow you to understand What's going on on these channels and now folks are starting to move their focus in around? How do I take the data that I'm taking out of a place like Twitter or Facebook and tie that directly to a business objective? Whether that's a product launch direct sales lead generation, whatever it may be. So what's your product and what's your business model? So with inbound score the product helps businesses manage their inbound leads better So effectively what we do is we take that inbound stream of leads is coming from your website Contact form we look at the email address and the domain associated with that that lead and then we Append public and private data to that and we charge folks for processing those leads in that way And where you guys going? What's the next step for you guys? I see scored more funding right get some beach head out there. What are the critical product challenges? Yeah So I think we spent the last year and a half in product development and really trying to understand the market now We're moving to the phase where we're actually you know shipping products selling building our early customer base The next phase is really figuring out. What are the assets? We need to scale up into a big massive successful business And so we think that that's proving the early business model and then you know raising additional capital around that And and starting to scale up. So how did this all get started you guys? How did you meet your co-founders? Yes, so it's interesting my co-founder I worked together a previous startup an early social startup got popular media that did viral distribution for consumer products It was it predated Twitter's mass adoption it created Facebook becoming open beyond That was the widget craze. That's right. It was all it was widgets and all you know this everything was email importers, right? And so I worked, you know, I tell people in lots of startups There's like the traditional or chart and there's the shadow or chart the shadow work chart is like the people They pull together when things need to get done and increasingly it was me and my co-founder getting pulled together on these shadow projects So he finally said, you know, we should just do this together. We were part of Y Combinator about two years ago and That was an amazing amazing education and got us kind of focused on the social path and then spent the last two years executing from there And how when did you guys get your first funding? So we raised funding in May 2010 so about a little over a year and a half Go and like a series a it was a well I think some people call a series a some people go to see we're probably a small series a or a big Preferred that's right. That's right. Yeah, and and so we basically And then you know, we've sort of just been focusing on on putting that to good use and And you know, Tim Connors great guy. Absolutely investor in the company. Yeah, Tim's an amazing guy amazing product guy product he's very founder-friendly which is you know, my kind of BC and He's a sports fan, which we love sports of Silicon Angle We run reruns and you know the funny story about Silicon Angle I was running some high school football content on Silicon Angle TV and didn't know it was on live And it's on the website and people like hey, you got football highlights on there All of a sudden the number the number of uniques double Like high school football Tech blog it's all and it was all the offensive plays a product of high school and it's awesome massive traffic So we love sports and we'll soon be launching sports angle Dedicated sports thing. That's our next big thing. That's what I want to do But I know for next time. Well, Joe, thanks for coming in entrepreneur in San Francisco As you can tell San Francisco is a place where you know everyone hangs loose the startups are very collaborative a lot of Experimentation the node.js is a real trend highly accelerating path to market and time to value for the startups and it's exciting opportunity. Thanks for coming on the queue But thank you very much for having me John. Okay, we'll be right back in five minutes with top dog at yahoo large-scale systems to talk about yahoo's challenges Hi, I'm Alex Williams of Silicon Angle here at the node summit live with the Cube our World-class online new streaming service that we do at events like this here at node summit With James James record. How are you sir? I'm doing great, man? It's so good to see you Kind of weird to be on this side of the discussion with you. I know a fellow blogger for so long, but but that you know great venue amazing crowd here at the show and I'm really excited to be on the cube again. The last time was on was a great time. So what's up with node.js and kind of your perspective of the world Well, I you know one of the aspects of node. That's really interesting. It came up on the panel that I moderated this morning. We had No Jitsu and Heroku and Azure and Cloud Foundry represented And we talked about past a little bit one of the things that really came out of it is you know that in some ways node is just another language in You know in the sense that there there are things. It's great at there are things It's not so great at but I think what's really exciting about cloud about node in the cloud space is it's a venting model And it's JavaScript based nature Really makes it something that is quite portable and quite kind of Reassembleable it componentized by nature. In fact, you heard a lot of the talkers at the show Talking a lot about how node kind of gets you to break down to the smallest Denominators as quickly as possible to make event management that much easier to deal with to get and help with things like debugging and Deployment and other things. That's kind of the nature of where the cloud is taking applications in general in a lot of ways in that Because it's a very service-based environment people beginning to break down Capabilities into smaller service units and and and then bring them together compose them in different ways and ways And that may or may not have been expected up front node is a great representation I think of a language that takes this into account not maybe not intentionally But it does fit very nicely and one of the things that are in tight set of at Heroku is that one of the places We're seeing the node version of their environment use the heaviest is in machine-to-machine Communication they've a very high traffic level machine-to-machine communication and to me that's really kind of the next frontier We've done the web 2-0 thing and it'll continue to grow. There's a lot of room to grow in that space You know Facebook apps consumerism, but really you know that a big growing area is going to be this machine-to-machine capability where now the the now the automation environment that that underpins a lot of Auto, you know the traditional automation will become much more cloud-like in that it integrates with third-party components that it that protects takes Information from some source that's not within the four walls of the company and begins to bring that together And no it seems to be very well suited to that. Yeah, it does I mean and talking to people about how they're using node. Yes, for instance, I was talking to a Flo doc is I think that's the name of their company But they take group messaging and activity streams, but they take activity streams from github, right? They take it from Jira they take it from email and they're going to ask our adding Twitter into it And so no JS is really really ideal for that as they say and it seems like it's you know We're hearing a lot of it, you know a lot of people saying that it's great for that real-time communication So that's what it's great at What is it not so good at? Well, I think I think when you get into situations where We're thread control We're concurrency and managing what's happening from a concurrency perspective Gets to be a little bit more detailed and a little bit more Finesse oriented some the kinds of things that like an Erlang would do really well Okay, I think that's the point at which notes the venting model means it's much less predictable But what's going to happen when or whether you're even going to have work that is stacked up Intended to be completed, but it's not completed yet, right? There's not that serial nature to it It's much less it's much more about sort of the flow of information through Different things taking their their part of it and then passing it on to the next thing when you get into something Where you're really getting into the need to really finally work at a high performance on a given processor or just in general on computing I think that's the point where a lot of people would say there's some things that node does that aren't the smartest things to do in Those particular architectures. That's interesting. I mean, I you know That really then speaks the need for really good tools, doesn't it to really be able to see what's happening You know with the deployment for instance, I mean I think about You know joined in the data visualization tools that they have really to kind of see what's happening inside Well, the network and it's a big reason for something like in Stratus to exist as well, right? So tell me let's talk about that. Yeah, so so in Stratus is Is the the leading enterprise cloud management solution and by cloud management in this condition We the situation what we mean is the consumption of cloud So as opposed to being Something that delivers a cloud service. We're about how do you take your applications and consume cloud services in a way that is? Under control allows you to do some governance around who can do what potentially financial controls You making sure that people are only consuming as much budget as they're supposed to be consuming for something And these are the problems that enterprises deal with when they look at cloud that are very very They're exemplified by the enterprise a big difference being In a web 2.0 space typically you have a few development teams They have some number of processes. They're growing number, but they're still a you know Well-managed number of processes and and the idea is they have to scale these things across hundreds or thousands of nodes, right? The enterprise problem is they've got hundreds or thousands of applications, right? Each of which may scale on an average need of five to ten nodes, right? Right, but the problem is each of those applications have different owners. They have different Requirements they have different budgets. They have different constraints Compliance constraints that they have to meet policies They need to apply to the cloud environment that they run in and so it's that bringing together the governance and the automation of the application from the application's perspective in a multi-team environment in a You know in an enterprise environment that that we really focus on so we give you You know basically the one way to think about it is as a console for managing and operating applications in the clouds that you Consume for those so managing those applications inside the enterprise and we're hearing a lot of popularity for no JS in the enterprise Is that one of the what are that's one you just outlined? You know some real reasons why you know it has viability there What are some other reasons that you're seeing that they're talking about that enterprises are talking about no in particular? Yeah, you know I Again, I think the when you look at it the types of applications in enterprises They span the full gamut end-to-end one of the things that's happening is the cloud has introduced the ability to build some applications that were economically Obtainable frankly right in the past so a lot of big data right a lot of the excitement about big data comes from the fact that you can now Experiment with processing data in certain ways and if it doesn't work out You release the resources back into the public cloud or private cloud environment, and you try something else Right and so there's a lot of agility and experimentation a lot of things node fits into that really well because it begins to give you a Very componentized way of thinking about the world so that as you have components that are successful You can continue to use them even turn them into services themselves And you can continuously begin to glue things together in different ways a very agile way to find Solutions that really work, but this really leases some significant disruptions inside it doesn't it well absolutely but but it's an interesting way of It's an interesting balance one of the big problems that's going on is we're shifting from a server-centric Operations world in IT where IT was you know their number one thing was primarily Operating servers to make sure that the applications got delivered and were available We're shifting from that now to a world where instead of getting the server putting the OS on Putting the applications on assigning your identity to the server You know hooking it up to the network and measuring server things like CPU utilization and memory utilization We're being a shift the picture a little bit to an application-centric world with cloud where when I come to the car I don't come with a server. I come with an application. I come with and by application I mean it's some combination of code data and or config and or policy That makes up something that turns that cloud service into something that's useful for a specific purpose a specific application For your business and so from that perspective One of the things that's happening is is that there's still a need for a lot of the things that it did but with a different focus You still need operations, right? You still need Overall architectural advice in terms of how to put the pieces together into a system that's going to work right going to survive That data design Data management extent you still need all those things although I would say that that trying to do one data model for the company is kind of a dead thing in the Cloud world because if you integrate with one third-party service all of a sudden they're defining data Yeah, that you don't have in the data model and if you change that then your data models constantly changing I think though the idea that of having an idea of what the components are what the data is that's available overall in the Organization having most importantly an API layer that allows you to then bring together the pieces that you want in one way or another And then API could be you know direct call APIs rest APIs it could be events So could be any number of so how is this representative of this like evolving DevOps culture? That you know, I mean there's a lot of marrying here of like developers and operations here Right seems to be quite representative. Well, and again, it depends on the company I think the argument that we're making is for most enterprises It won't make sense to have your developers operate their own applications For a lot of enterprises that your best developers you need them to be able to bounce from project to project and do what they do Best which is develop code. However, you may want them to be involved in the development of the automation logic around the applications that they Deploy, but once you've done that and you deploy that into the environment You now need to be able to monitor and make sure that that is working correctly and be able to tweak the automation of the Environment so that when you run into situations where the application either Is is hit performance wise or is unavailable that you're able to adjust to those situations and make the application that much stronger So where that really comes in the DevOps part comes into play is we have great tools for development We have great tools for operating a data center, right? We don't have great tools or until now don't have great tools for operating the applications That were developed in any arbitrary data center, right? That hasn't been a focus and clouds forcing that focus right now and so we think we have a you know a Really important solution that that almost every enterprise is going to need From the perspective that you're all going to have applications running a multi-card solution. Tell me about it Well, I think again I talked a little bit about what in Stratus is about but really you know we offer a SAS version of the environment on-premises version of the environment it's basically the That gives you the ability to sort of say define what your application looks like Define what the components of the application are how that can be brought to bear into the cloud And and what are the configuration scripts that that need to be executed in different situations? How can I what are the right configuration scripts for one cloud environment versus another and how can I can make right those get triggered all those nuances? And then do all of that in an environment where you can define this is the team that should be allowed to launch servers for this application This is the team that should be able to You know stop the application or start the application or start components of that This is the budget they have to work with so for this particular part of the application functionality You know they were allowed to have up to 50 servers And if they go higher than this then we need to go address that and figure out what that means It also has some feedback mechanism to make sure you understand what the application is doing in the environment And by the way when I say environment it could be one cloud It could be a one of the 14 that we support or it could be multiple clouds so that we can help you deploy that same Applications support run say you know one tier with some of it running on Amazon and some of it running on rack space I think you get that a increased availability Even if one cloud entirely goes down or or cross regions or whatever it may be that you want to do Are you seeing are you seeing that more often now? Where companies aren't using multiple clouds is that is that is that our trend that's that is establishing itself You know, I would say that the truth of the matter is is that this point in time? I wonder why you were established. Yeah, the theories established that the more regions You know the more data science you can use the more you increase your resiliency, but on top of that When you have dependencies within cloud environments as well If you have multiple cloud environments that don't have dependencies with each other that increases the possibility availability more a good example of an availability event that Being in multiple regions and one cloud wouldn't help you with this is if that cloud provider for some reason went out of business We're that cloud provider for some reason was suddenly You know I told to shut down by the government or or in a data center using in some country, right? So What we want to do is make sure that you know for disaster recovery purposes for for just general availability purposes Perhaps even eventually for market purposes that you get a better price over here So maybe it's time to start up some more nodes over here where the price is better than over on the other one where the prices Isn't as good. Yeah, those kinds of things are things you can do when you have an environment That's independent of the clouds that you're operating against but they can actually operate an application against that cloud And again right now the focus is a lot on infrastructure service but we're really excited about the idea of Platform as a service and of languages like node and others that make sense for this to come in the play And to be able to operate your applications in much the same with all those same traits At pass and infrastructure service and so on so pass is an interesting kind of you know Is a good segue here to talk about we're seeing you know today. We talked to doc cloud We talked to open cloud foundry. We talked to heroku, you know You know cloud foundry is you know most is a hybrid really, you know Yeah, doc cloud is fully public Heroku is fully public. I don't think they have any hybrid capabilities What were you seeing, you know, what are you seeing in that marketplace right now in that landscape and In how you see reflected here with the discussions about node. Yes in particular. Yeah, I think the Orin tyke put it really well this morning when he said to call it nascent might actually be a little bit of an understanding Yeah, yeah, and I think that doesn't mean that the technologies aren't mature and that you can't build Right action systems on that what that means is the form that the past marketplace will take And the ways that you will consume it are still being discovered, right? Yeah, and so So I think the answer is, you know, you look at something like Microsoft's strategy with Azure what they're beginning to look at in terms of the the private cloud capabilities are bringing to bear You look at what VMWare is doing with cloud foundry You begin to look at what the possibilities are with someone like a giant or or even potentially with heroku But you but knowing sales force I'm not putting a lot of weight into the fact that they might come out with a private cloud Right time soon But the you know, you begin to look at it and you begin to say that there's definitely an understanding of going to where the enterprise Sees the requirement for the application components to exist But right now for certain classes of applications if you're going to try those types of applications It makes a ton of sense to run them in the public cloud. Anyway, so big data is one I think you see a lot of web 2.0 your consumer websites for marketing purposes You know community sites social sites they get developed in In the public cloud for the most part anyway because you can experiment with it and again if things go down You don't own the equipment if things don't work out And I think you're starting to see, you know, I mean even even Google App Engine Which hasn't been mentioned a lot because it's here because it's not a node environment But you look at the types of applications that are being built out there and there's still a huge demand for that And I think now Whereas infrastructure service spread its wing from its core base two years ago I think now passes at that beginning point were over the next year to a year and a half You're going to see it find the other classes of applications It does well and find the models that it needs in order to be able to address the enterprise to address You know other types of applications machine-to-machine Systems and those kinds of things that that begin to come down the pike And so, you know, I'm very excited about what what what's coming in the space because I think we haven't seen All of the aha moments in the past space by any means right The the issue the issue that we that we hear about is you know these business critical apps and I mean that's been discussed as something that Enterprises aren't willing to do but there is more movement. Isn't there toward, you know starting to use Maybe I'm not sure what the environment would be, you know for it But are you starting to see examples of business critical apps? I mean, there's SaaS applications They use this business critical apps, but like I'm thinking about like the 20 year old systems that companies have been using and they're thinking wow This infrastructure is just costing me a bundle I don't think you can look at it that way because I think when you look at core systems that are They're core to the business, but they're not differentiating Mm-hmm the decision to go grab a new environment to run something that you've already made the investment in is a lot harder Yeah, you can't you can't replace when you look at new applications are becoming core to the business or they're becoming Mission critical to the business You know, I would say that pick any Facebook game developer Ask them, you know, is this is this a mission critical application for your business? Yeah, right, and there's a lot there's a ton of those that are running in platforms of service environments infrastructure services in general You look at the big data and how it's becoming increasingly important to business decision-making to financial services to Even government And you begin to say, you know some of these systems are becoming mission critical. They're they're right now They're not contact there, you know, they're not Context excuse me they they're they're core they're these ones are the mission critical ones the context ones that I was talking about earlier I think I used the wrong word, but um, those those applications are You know, those are the applications will be slower to move although the sass world I think will eat those up So I don't think you're gonna see a lot of people develop new non differentiated applications in the cloud I think they're gonna find people who built those for multiple tenants well, that makes sense that that that does speak to a Direction for platform as a service when you put it in those terms in terms of the context of what is really mission critical Right, and I think you know one of things that I've argued and I've backed off of this before while there I was arguing that The only pass that'll really survive in the long term is pass on sass meaning Platforms that were built to extend sass environments because that's what the data is right so the right data that you gather That's your core customer data. That's your core sales data. That's your core ERP resource planning data that stuff ends up in a sass environment You're gonna want to write the applications that consume that to do your mission your differentiated stuff Against where that data resides I think there's a little bit more to it when you look at different kinds of businesses Some will actually use standalone pass for certain types of applications and it makes sense to do so But I also still think that you know when you look at a force comm you have to really respect what Salesforce did early on there Understanding that they I mean there's a lot of businesses built on force comm that are built on sales force comm data and That are quite successful And I think that that that that's something that will begin to expand out and you'll see a lot of You know It's why cloud foundry is somewhat interesting to me and Microsoft to a certain extent as well as not only are they multi language But in reality they could take the exact same platform and have you know You know have somebody in a sass world spin up a cloud foundry pass to support their platform and have me have my local Enterprise cloud foundry environment and I can then pick and choose how I distribute components across the just passes the data Into the application where it's integrated. You just put the code where you want it to go and it's consistent in theory consistently operated And executed across the two different sales force comm looks pretty smart then I think I think sales for comm is Very smart. They're not the you know the only smart company in the space Look at them you have to look at them when you look at sass and Sort of the leadership in defining the space in the same way that Amazon really has defined Infrastructure services and services as infrastructure I think you've got to really give sales force credit for defining This is what a true software is a service environment really is and Emily operates And and there's still sort of the the benchmark by which I personally and I think a number of other people compare other sass Environments against doesn't mean that that some of the others don't hold up quite well against them And it doesn't mean by any means that they're the only game in town when it comes to CRM or Enterprise or enterprise software in general, but boy they you know I at one point in time I said Microsoft and Google with the two companies I looked at then that I would put money down at ten years from now They'll still be a major major, you know play. Yeah now. I would include Amazon in that picture I probably push Google down a little bit. I'll they're getting their legs back again So they'll be back, but I put sales force in that place I'd say Microsoft sales force in Amazon. Those are the three companies not even years from now You dirty have a lot of great technology. They obviously had a blowout quarter yesterday, right? So I could be wrong and I may change my mind about this But in reality right now their business is still largely VMs And I think they have yet really to prove themselves as sort of having having defined a space in the cloud space That really makes them a marquee player. Do you think they can move up the stack? I mean that's obvious. Well, they're gonna do that with Cloud Foundry I think Cloud Foundry and social cast Cloud Foundry in my my opinion will probably change that story They're the one thing they have in their arsenal in my opinion That will really change the story for them in cloud is the success of Cloud Foundry and their ability to build a business around Cloud Foundry The the I think it's a little early to declare victory there, though But they did a minute. It was it was a very phenomenally smart risk for them to take to do Cloud Foundry. Yeah, it's in it's interesting about You know this discussion about platforms as a service and the SaaS integration and You know this rise of really that these developers who have just become just such a force and building ASP Independent or folks who hack after work, you know and stuff like that. I that just isn't that what's That's the driver. Isn't it? Is it? Yeah, I've got to say this this may be one of the first real movements where startup success with a new approach Has put significant pressure on enterprise If you look at a lot of what happened with with web in the early days and client server It was the success of enterprises and beginning to really identify how to use hyperlinking how to use how to use client server Right those things generally came out of the overall enterprise world trying to solve problems for the enterprise And then they they bled out into hey, wow, this creates a whole new marketplace for websites In a lot of ways, I think this when you look at cloud the phenomenal success of startups in the cloud space Has really opened the eyes of the enterprise world to what's possible outside of their own four walls And the enterprises are now struggling to to get to the point where they understand how to address that and And how to take advantage of the same things you see it in big data already I think there's been a lot of success in big data And a lot of enterprises beginning to understand that there's value there to be had Infrastructure service to a certain extent for certain types of apps, but I think that we're we're seeing You know, we're gonna see an explosion from enterprise of beginning to understand what it means to them to be able to Be very component based on the approach to AT very application focused rather than server focused in the way they do things And and yeah, it's all about the the little developer developers of the new king makers I think I think Stephen Grady says that I think that I think it's right You know, I think that that's absolutely true in the cloud because cloud is an application-centric operations model Like we're talking about right not a server-centric operations So you made the move some Citrix to a startup how you enjoying it was Cisco Cisco excuse me. I mix the Citrix and Cisco up I'm sorry Not really I mix them up, but you know and Cisco how how how is that transition? Well, I you know, I've worked for startups before I like the the somewhat established Startup culture quite a bit. So I'm having a blast. This is a really good time I'm doing what I want to do. I'm focusing on the problems. I want to focus on I have the opportunity to make this work You know by by by having some some real strong say in terms of how things turn out I'm excited about that I think you know, I'm there are things about large companies about the resources that are available About the benefits and those kinds of things that that certainly are very strong pros on their side But the ability for me to go and make a couple of phone calls and and and and sit down with the person Who's going to make a decision about a key part of our user interface or or whether or not we should Integrate with this certain partner and being able to say, you know Here's my argument for why we should or shouldn't do it and have that Be acted on is phenomenal and and you know at a company like Cisco You have to you have to spend some time setting up a major decision before it gets taken on Right. So this is the great thing about a startup life that I'm really enjoying right now And hopefully it it won't be a startup life for long. You're spending most your time in the Valley then No, I actually work from home quite a bit, which is really nice I mean we're one of those when you're talking and you're spending most your time in the region But I spent most of my time in the Bay Area right now, although the company's based in Minneapolis So I go there occasionally going there tomorrow and freeze for a couple of days. Yeah, and then but you know, it's it's We're expanding worldwide. We've got the New Zealand office development offices in place. We're going to open up some development offices in in other countries soon and and We live online. We know how to do this as a company Everybody is really enjoying the culture that we have and and so we intend to continue doing that the California office will grow as well and And eventually we may we may do office buildings. Who knows? Wow, wow this point in time or you know, well offices, but at this time We're very much being very agile and it's fun. It's a good time. Well James. It's great to see you. Thank you very much It's a pleasure as oh you're gonna keep logging though, right? Oh, yeah I'm blogging on gig on now. And so you can find me spot every other week on average on the gig on cloud coverage and I'm gonna start my own personal blogging in here pretty soon so people can watch me on Twitter James Urquhart on Twitter and And when that launches, I'll be talking a lot about the science of complex adaptive systems and how that applies to cloud computing, which is all about how things can survive in a in a in a changing environment and and and how developers can help them do that and And yeah, I love blogging out that that won't stop. It's how you learn right? It's one way you learn. Yeah Good. Thanks, man. We'll have a good trip. Thanks. I appreciate that. Talk to you soon talk to you soon Well, we're here live from the node summit here in San Francisco, California where we're in the first coming to Close to the end of the first day of an event that really, you know, it seems to be a Defining one in the developer community. This is the first node summit. I that that I you know that that's been here There is one coming up also in Portland, Oregon But the people I'm talking to are really really getting a lot out of it. We're really glad to be here We're going to be here for For the next day or so interviewing more developers interviewing, you know people who are you know I'm more on the business side of it, which is which I think is a good balance there One thing that you know, we look we look forward to is continuing to talk with you James And you know and talk with people like you, you know who are really kind of you know Leaders in their field and in and really doing a lot of interesting things. So really appreciate you having you having on here So I think we're gonna we're gonna take it. We're gonna take a break And we'll be back and you know real soon live from the node summit. I'm Alex Williams With silicon angle. We'll be right back the cube is this conceptual box if you will and we bring people Inside of the cube and then we share ideas, but those ideas don't stay inside the cube. We explode That idea we allow that idea to grow and grow and it does so we Really try to own the whole enterprise technology space and that's what we're all about we take Analysis we take publishing we take news and we take live TV and we combine it together in a product and share that with our community No one's doing what we're doing What we're doing in my opinion is the future of media future of television future of the internet video is an amazing powerful product So we work in what John and I talk about is a data model people always say to us Well, how do you guys make money? We sell knowledge. We sell information. We sell data So the problem that we are that we identified is about what you call big fast total data anybody can analyze a gigabyte of data If you do a thousand gigabytes, that's a terabyte of data. You take a thousand terabytes That's a petabyte of data a thousand petabytes. That's a zero byte of data So you are talking big data lots and lots of data and can you analyze it in real time as it comes in, right? The cube is like we call ESPN of tech because we want to cover technology like ESPN covers sports John has a great vision for what's going to happen next in tech And so John is sort of that alter ego of mine that lets me see the future with us Michael Sean, right? Mark Hopkins, you know, we've got Kim here today. We've got a team of people on our news desk Run by Kristen Nicole. So she has a team that helped feed us the news of the day. What's happening the analysis? We have a team of analysts may feed us information about what's happening and then really importantly we have a community a Big community of many hundreds of contributors. We love technology. We love we love the innovation and that's what we do We want to create a great user experience and in order to do that properly You got to really really prepare the cube for the past year that we've been in operation has been very very successful and You know companies do pay us to come here I think the companies who have bring us in with the cube get two things they get a third party independent resource to Provide knowledge to their audience who are seeking it as demand for the for the product and also complements their existing media We're here at an event and the company has their own TV Organization and they have to pay a premium for that. So we complement that by offering a Objective organic third-party independent analysis of the event. That's why the top executives come in here The cube is a comfortable place It's a place where people feel happy and are happy to share their knowledge with the world And we're happy to be ambassadors of that knowledge transfer My entire career has been really built on relationships and talking to people and extracting knowledge from people Largely in a belly-to-belly private forum what the cube does is it explodes that to a huge audience I mean we've reached millions with the cube and it's real-time. It's a live TV So you've got to be quick on your feet, but you learn very fast, and then you iterate from that learning So John and I play off of that. We're constantly trying to up our game Yeah, my name is Eric Anderson And I'm will white at that box and I understand you guys we're at node summit today And I understand you guys are using node.js quite a bit in your application But maybe first we could talk a little bit about what Mapbox is. Yeah, so Mapbox is an open-source platform that allows you to design really fast and beautiful maps and then share them either on the web Or or on a mobile so this is basically means two things one is a design studio called Tylenol that you can download and Run actually on your desktop So you can take data whether it's you know like a spreadsheet whether it's open street map data open data from your city and Design a totally custom map once you have that map designed you can you can share that anywhere So we also run a cloud-based platform that allows you to upload that map and then integrate that map actually into your own application via VR API So we're using node actually on both our desktop design application In the cloud for really fast map survey Can you go into a little more detail then about how