 They don't have a lot of those red crates. Yeah, that's what I'm saying. That's why it's always one red one at the top. I think that red one is more expensive than the black one, which is racism. Right. It's always racism, man. I'm just saying, man. Let me ask you this before we start this shoot. What do you think would be the best way black people could profit off of racism? The best way back to profit off of racism. Like we see it's not going anywhere. How can we profit off of it? All of us get together and buy racism.com. All of us put in 20 bucks. Go buyracism.com and then trick them racist to come in and sign it up, you know what I'm saying? Get some web traffic. We manufacture racism to the people that... We control it, though. It's our own version of it, you know what I'm saying? I used to do IT, man. I'm telling you, bro. I knew you were smart. I think I made folks go on to Google every day and type in racism, just like looking for the most racist. What if we actually control that? You know, the number... I would imagine it's over a million searches a day for the word racism. Imagine if we control the platform where all that traffic got directed to. Yeah. They should pay us a nickel for every time. You can get all that ad revenue. You can trick people. You can get it. Then when they get there, you know, it'll just be your black ass. They'll say, like, ah, got you. You know what I'm saying? They can't even do... Something you white folks be doing. You know what I'm saying? Change the whole definition of it. Change the whole definition of it. You know what I'm saying? I think we just got to get together, you know? Get all our resources together. Be like, you know what? We just been about racism. We go about .com. .net. .biz. .org. .org. You know what I mean? Start a non-profit. All that shit. Start a for-profit. Start a for-profit and a non-profit. Before, yeah. Non-profit just to... Yeah. They gon' think they found something. You know what I'm saying? They gon' be signing up. Join the email list. Little they know. Hey, man, welcome back to the black market. Strategazin is trying to figure out, you know, how we can take over the world. I was just on the Instagram. Butter ATL. Got a special guest in the house with me today, man. Let them know who's in the trap with us. Brandon Butler, executive director, founder of Butter ATL, man. I don't know anything about it. You know, Atlanta's culture channel, man. We launched back in 2018 in partnership with Dagger, which is an agency out here. And then it kind of just blew up. And it got so big that we actually split it off from Dagger. And I'm being very specific when I say that, because a lot of y'all think that white folks behind me pulling the strings, it ain't. We got our own thing now. We got our own business. We got an all-black team. Super proud of a dude right here in Atlanta. We just make dope content about the city. And, you know, we started off as just like an Instagram page, you know, meme account, but I always told folks I ain't getting my NBA from Georgia Tech to do no Instagram page. But you should. I should have, though. It's money. I mean, I know how to build Instagram. That is the time. But now is the time, right? So we took that platform. We leveraged it. Started getting noticed in the city. Kind of became like the new creative low thing, the new Atlanta magazine, a lot of senses. People started coming to us for like news and information. Kept, you know, expanding. You know, in the last few months, Ludacris just named his new single Butter ATL after us. Okay. So we did a dope collaboration. Shout out to Ludacris and DCP. Did the artwork for the single. So that just dropped a few weeks ago. And then a couple of weeks ago too, we just opened up, we just partnered with Crystal, the fast food chain. Hey! My man, Favo, was up here. Yeah. So funny story about Favo. So I was the one that helped get Favo connected with Crystal. Yeah. Because that's one of my clients. So, you know, we were talking. We just knew each other. And I actually was like pitching them on. I said, y'all need a new spokesperson. And they was like, who do you think we should get? And I was like, y'all ain't gonna, you ain't gonna believe me. But I said, Favo. And I got the DMs and texts to prove it. I literally hit them up and was like, yo, I got this crazy idea with Crystal. You down. And he was like, I'm down. Next thing you know, Favo was a spokesperson for Crystal. That started popping off. Bruh, I said that shit like two years ago. Yeah. I been told him to fuck with Favo. No, it was crazy. So that popped off. And then we kept on, you know, just building the relationship. And then they basically gave us our own location. So if you go down to 14th and north side here in Atlanta, we just completely rebranded that location right there. That's the one I'll be going to. Yeah. It's the Crystal by Butter. So we repainted it inside, outside, decked it out. We had a big launch event. We're going to be doing activations, events and stuff out there. So again, we're making it like a landmark in the city for just, you know, the culture and everything dope in. We just want to be doing cool shit out there, man. That's what's up, man. Atlanta, one of the coolest cities out here, man. Like, what's the process of keeping up with everything that's going on in here? No, you can't, man. I think, you know, there's so much, just so many dope people, dope stuff going on in Atlanta, man. You try to kind of keep your finger on the pulse. Right. One of the things I had to do was I had to just surround myself with like younger cats, you know what I'm saying? Folks is in the know because, you know, I ain't out there in the streets like I used to be. Yeah. I'm out here trying to, you know, build a business and build a brand. So one of the most important things I always say is you got to surround yourself with people that, you know, always to my team, only do what you can do. Right. Right. And so like, I made it a point to get, you know, young, young cats, you know, guys, girls, people that's in the music, people that's in the finance and I just surround myself with them. Right. And I let them tell me what's popping. And I, you know, I always say like my dad told me, there's a difference between old heads and OGs, right? Like old heads, they hate on the new stuff. And like, oh, I wish it was like back in my day, this and that. And I mean, I'm the biggest outcast fan in the world, but I respect what these young cats and these new cats are doing now. So when, you know, these, they come and they tell me what's popping. And I'm an artist and music who I might not have heard. I don't hate on it. I just say, all right, let's rock with it and see. And like the audience is going to tell us what pops, right? So I try to definitely be, you know, more of an OG to them than an old head and just be open to just knowing what I don't know and surrounding myself with people that are, you know, got the inner streets and areas that I might not be in. Right, right. Right. Georgia Tech and you was, you said your background is in IT? Yeah, it's in tech, man, with Georgia Southern undergrad. You know what I'm saying? I got my MBA from Georgia Tech. Somebody back there went to. Hey, go Eagles. Hey, go Eagles. You know what I'm saying? You got my MBA at Georgia Tech. I was a number one in my class for the MBA program. Fucking nerd. I am, man. I'm going to kick your ass, nerd. I wear the same thing every day, man. Like, I kind of checked out. Steve Jobs, man. Steve Jobs, you know what I'm saying? Black T-shirt and jeans every day, man. That's the billionaire outfit. Yeah, bro. Like, you know, I can get away with it now, too. Like, I got enough, I got enough credibility now where everybody knows this is kind of my uniform, you know what I'm saying? Right, right. But, no, tech was cool, man. You know, had an interesting time. Spent a few months in China. Traveling the world. What you doing over there in China, man? Oh, man, we were doing, you know, lots of, you know, interesting collaborations. Tell me. No, man, we spent some time in Beijing and Shanghai. It was part of a international residency. So I got a certificate from the University of Beijing in the international business at work coming out there. And just, again, we were, like, working with, like, the Georgia Tech equivalent of Georgia Tech out there in China. So that was cool. It was part of the MBA program, came back. We, you know, part of the program you have was kind of called a capstone project. So you basically spent, like, a year and a half working on a startup idea. Our idea ended up coming in first place. We had the only all-black team. We kicked everybody ass. We kicked their ass so bad that they actually tried to change the rules on us. You know what I'm saying? So they were like, whoa, whoa, whoa, y'all can't be that good and have, you know, all the black folks on your team. But I love y'all anyway. You know what I'm saying? I did that, raised some money, had a little startup. And then after that got done, kind of rolled this into butter ATL now, and now I'm running this. Man, that's the dope ass story. I mean, that's just the last five years, man. I got, you know, some other stuff beyond that. Like what? You know, just again, I got this history of, you know, tech. So if you're out here in Atlanta, there was a radio station called 790 Zone for a long time. I was the first head of digital for them. Head of digital for public broadcast in Atlanta. I ran digital in tech for the biggest PR firm in the world. It's called Edelman out here in Atlanta for like six years. So again, man, just got to be behind the scenes. I even at one point had a chain of web design stores inside malls. That was like my first little, you know, foray into like real entrepreneurship. And I actually won some awards from like Black Enterprise and raised some money out there after I sold that business. You know, man, just been out here trying to put into work, man. Since you're doing it. You know, I am doing it, man. I appreciate it. You're doing it. Don't be downplaying stuff. My homeboy, my boy, my boy Bam, get on about that all the time, man. He's like, you ain't trying. You're doing so. Talk it up. I'd love to see Black folks out here doing it. I'd love to see folks out here making it happen. Because like we say, but I think Atlanta is one of those places where it's still possible. It is, man, because it's such a given place, man. It's like the energy here is like it wants you to thrive, man. Yeah, I mean, it's, you know, and I mean, for folks who haven't traveled as much, one of the things I always say is, you know, just next time you leave Atlanta and when you come back, when you get off the plane to the airport, just look around. You're never going to see that many Black people. It all walks a life, you know, from the janitors, the business people, the pilots, all kind of folks in the airport. I mean, when you travel to other places, you don't see nothing like that in this country. When you touch down Atlanta, from the moment you walk off that plane, you see Black faces doing everything. And I think that's just what makes it so special out here, you know what I'm saying? Like a whole other country. Yeah. Bro, it is. It's like it's own world. I mean, you really appreciate it when you travel, you know, when you go to other places. You would like, yo, I feel... What do Black folks say? What do Black folks say? You know what I'm saying? I'll be traveling. I'll Google, like, all right, where do Black folks go? You know what I'm saying? Trying to figure out where I feel safe at, you know? I mean, how deep are you right now in the tech game? I still rock with it, man. I mean, you know, I'm, again, I'm focused on butter stuff, but I still know what's going on. You know, I'm big into kind of, like, crypto and just making sure people are aware of that stuff. You know what I'm saying? I just think, again, they're... What's your crypto advice right now? Well, you know, biggest crypto advice, man, is I think every person should own at least, you know, what they call one million satoshis, which is essentially like a fraction of a Bitcoin. So I think that, like, every Black person should at least own, because you're least on, like, a tenth of a Bitcoin. And the reason why I say that is is there's a very good chance in the future there's not gonna really be a millionaire anymore. Because especially if we get off of dollars, become, like, not necessarily the world standard and people start moving towards crypto, there's a big opportunity, I think, right now for you to get in. Like, again, a couple of years ago, I mean, you could have bought Bitcoin for a couple hundred bucks. Now it's at, you know, what is it? 50,000 now, 40, 50,000 now. So there's a lot of folks that, you know, kind of went all in on it. I think if you'd have put, like, a thousand bucks in, you know, 10 years ago, you'd be in the hundreds of millions of dollars now. And there's still, you know, some other cryptos out there besides Bitcoin that have a lot of opportunity. Ethereum is probably the next biggest one. That's essentially programmable money. So anything dealing with money in the financial space, you know, I learned a long time ago, like, that's where you want to kind of be paying attention to, because then folks don't play about their money, you know? Right. You're dropping game over here. Man, I try to, you know, I try to give you, I just, you know, try to share some of the stuff that I learned over the years, because I had to figure this stuff out myself, you know what I'm saying? Like, ain't nobody laid it out for me, so I had to kind of piece it together from different places. And I'd be the first one to kind of say, you know, do this, look at this. And I think there's, you know, there's a lot of opportunity. There's a lot of money in the system right now. Right. You know, like, even when, you know, like the pandemic and stuff hit last year and like everything shut down, like, but these folks ain't stupid. They knew what they were doing. And I just think, you know, you got to, you know, like a Warren Buffett says, man, like when everybody's being fearful, you got to be greedy. And so like when these big things kind of happen in the world, you really got to kind of take a step back and be like, especially you got to follow the money. Always follow the money. I don't care what nobody says, always follow the money, because you know who's in control of the money. Right. And until they start tripping, you just, you just do what they doing. Right. And you'll be good. They can have it, folks. They don't get no realer than that. So like, have you always been interested in like the internet and shit like that? Yeah, man, um, you know, my dad was a music producer growing up. Where is he? He actually did a bunch of stuff. He helped produce a bunch of albums from Michael Jackson back in the day. Oh, no, wait, wait a minute, man. You think you're just gonna sit here and say that type of shit and just casually. Your dad was producing albums from Michael Jackson. Yeah. I remember growing up, he's like, he used to fly back and forth to L.A. And I used to go out there with him and stay out there sometimes. And I remember he took me to this dude house named Bruce Swedean. You can look him up. Bruce was like Mike's, like number one producer, his old fat white guy, right? I remember him with the Bruce's house and I had never seen this. This dude had, you know how folks have like a piano in their house? This motherfucker had a Bentley in his house. Like just you walk in the foyer and it's like a white Bentley right there. And he was like, yeah, Mike gave this to me. And so like we're walking around like the compound. He's like, you know, let me show you around. So we get in the golf cart and we like riding around this like huge, like compound he has, right? And I'll never forget this. He's like, we go to this one part of the area, the one part of the area, right? And he's got like three full-sized houses, like not his house. He's got like this humongous mansion, but he's got, you know, three like, you know, two-story houses, right? He's like, yeah, these are the guest houses. He said, let me show you some crazy shit. So we go to one house, we open up the door and I swear, bro, it was a million cats inside that house. And he was like, my wife loves cats. I can't stand them. I told her to put all the cats in here. So think about how rich you got to be to have a two-story house with nothing but cats in it. Bro, that is the freakiest shit I have ever heard. I mean, you open the door. They all stop and look at you. You know what I'm saying? I'm like, I ain't going in there. So you telling me to do who produced music from Michael Jackson got a house full of cats? Yeah, he had a house full of cats, man. Next to his other three houses on his property. And you saw him. I saw him. The whole house. Full of cats. And this was in, you know, probably like the mid-90s. You know what I'm saying? He probably got two houses full of cats now. Damn. Maybe three. So that's what I'm saying, man. When you get exposure to stuff like that at an early age and you start seeing how other people are living and like how crazy this game is, it just, that's the one thing I always appreciated. Like my dad, you know, I mean, he didn't, he didn't stay in the business. You know, he got out and started doing some other stuff, but like it gave me exposure because even with him, I remember he was the first person to give me a computer. I remember he came home probably wanting Michael Jackson checks and I remember he brought a little computer home. And I remember clear as day, he was like, fuck with this. He just was like, he was like, don't do what I'm doing. He was like, fuck with this. And so I just started taking the computer apart and messing with it, figuring out how it worked, rebuilding it, you know, then started like working on computers and all that kind of stuff. And like, you know, even when I was in college, you know, when everybody else was like, you know, working little side jobs at restaurants and stuff, I was able to be out, you know, building websites and getting paid, you know, 30, 40 bucks an hour as a 19-year-old, you know what I mean? And this is again, back in the early 2000s, you know, and like I said, for folks in no Georgia Southern, no Statesboro, you know, that's like making a million dollars a year, you know what I'm saying? So I've always, you know, been attached to it. It's always been a part of me, and I think that's even what makes Butter so successful now is, you know, I know how these guys that built this technology think. Right. So we even try to like engineer some of our content so that it really works with the system and the algorithm so we kind of get the most out of it, you know what I'm saying? Right. Well, shit, man. Anything we can do over here at the 85 South Show like market to help push y'all to the next level because what you're doing over there is dope, man. Hey, man, we're just trying to spread the word, man. I think, you know, again, like a lot of folks think, you know, there's a lot of crazy content and stuff online right now, especially in the social space. And I think a lot of folks think that because we don't get into that stuff, like we ain't black or black enough, and I always tell folks, I don't associate... Bro, you are an IT black dude, man. What you're supposed to do? Yeah, I just say like, we don't have to associate, you know, crime and all that stuff with blackness, right? I think we're trying to kind of show the other side of Atlanta, you know, the other side of being black, not just like the crazy shit you see all the time, right? So I just want people to know there's, you know, more options for content out here, you know. I always say there's three kinds of content, right? There's vitamin candy and painkillers. Yeah. And, you know, I think there's a lot of candy content out there right now. And like candy tastes good, but if all you eat is candy, it's going to rock your teeth. If all you watch is Fox News, you're going to be thinking about crazy stuff, right? So you can't just live off of candy, you know. On the flip side, you know, there's a lot of vitamin content, right? There's a lot of like motivational go hustle content, but here's the thing, if you don't actually do the work, you don't matter how many vitamins, you can take vitamins all day long, but if you don't go to the gym, ain't shit going to happen, right? And then there's painkillers, it's content that solves problems. Right. And so like we try to have a balance of all those things. And I think there's a lot of folks out here that get a little bit too caught up in one or the other. And I just want people to know there's other alternatives, there's other platforms, other voices. And we're also just trying to, again, put Atlanta in a certain kind of light, because when people see all that crime, they think that's what the city's about. Right. And they come here, they think that everybody down here is going to get shot at Linux. Nah. They think something crazy is going to happen. And we're just trying to show folks like Atlanta has never just been that, and it's way more than that. You know what I'm saying? Those are just like certain voices that are just the loudest in the room, but we trying to, you know, kind of round out a little bit. There you have it folks, over here at the black market. My man Brandon. Hey man, you know, appreciate y'all man, you know. What can butter do for y'all man? How can I help you? What you got? What you need? How can I help you? I don't know man, we'll figure it out though. We out this bitch, black market. My man.