 The National HPV Vaccination Roundtable and Vaccinate Adolescents Against Cancer programme held two national meetings in 2016 to identify opportunities for increasing HPV vaccination uptake among parents, recommending a focus on positive messaging, parent champions, and defining the role of national organisations. Stakeholders supported three message themes, HPV vaccination is the norm, cancer prevention, and family support. The cultivation of pro-vaccine parent champions was seen as an especially promising intervention to counteract negative stories about vaccination on social media and other information platforms. This article was authored by Rebecca B. Perkins, Marcie Fisherbourne, and Noel T. Brewer.