 You may have heard of the sales funnel, which is the traditional way that people try to get sales online and try to make their customers buy more and more and more, and it's always felt manipulative to me. So I created this alternative model called the concentric circles business model where you are at the center, you're radiating your knowledge, your presence, your care, your service to your people. And then outside of your circle is your closest clients and outside of that may be group clients outside of that may be your online course outside of that may be your book outside of that may be your free content which reaches the most number of people. But the key to this alternative model is that people can come in and out of whichever circle they want freely without feeling guilty that they didn't go through some part some particular ladder. If you want to check it out, go and Google concentric circles business model and you'll find it. I've been doing this for years myself and it's much more wholesome in my opinion and much more enjoyable to use.