 A second type of restaurant marketing assets that you need to create are social media platform ones. Different types of platforms have different dimension requirements. For example, if you see on Instagram, it is a square whereas on Instagram's story feed, it is a long form dimension. So that's the reason why you need to cater your promotional material to these different types of platform and be actually aware of it. Finding a good designer that understands the nuances within these platforms are crucial for you to create the proper types of assets. Now, if you're running ads on Facebook, that requires different guidelines altogether, which is a reason why you need to find a good designer to help you with your restaurant marketing.