 Your eyes are not deceiving you, my friends. You indeed just saw a photograph of Kid Rock drinking a Bud Light during a Cold Ford show in Nashville, Tennessee. So I guess this means that the boycott is over, right? Now if you're still skeptical, well there's a second photograph taken from a different angle which clearly confirms that he is indeed holding a can of Bud Light. Now there's also video evidence of this portrayal published by TMZ which I cannot share due to copyright issues, but yeah it seems like this is the end of the Bud Light boycott or perhaps the beginning of the end at least when it comes to Kid Rock's participation. Now for all three of you not familiar with this story, Kid Rock a couple of months ago shot up cans of Bud Light in protest of their brand deal with a trans influencer. Now that was arguably what sparked this boycott in the first place which ultimately resulted in a substantial drop in sales for Bud Light and them losing their status to Modelo as the top selling beer in the country. So for once conservatives were able to flex some muscle when it comes to the culture and now I guess it's all been thrown away by the very person who catalyzed this movement. Hilarious. Now the right is taking this about as well as you'd expect. One Twitter user cried conspiracy writing actually he was drinking Coors Light can. This is a lie. Someone altered it. Look at the pic carefully. Also the blue outline doesn't match the blue can. Someone took the Bud Light logo and insert it over the blue on the can. Now unfortunately for this person that's not true and even if it were true Coors Light is also woke. But another user attacked a journalist for sharing the photo. This is so fucking stupid. That last thing you wrote was a doozy posting a picture of Kid Rock holding a Bud Light without any background verification that it wasn't photoshopped rather that it was taken years ago. Garbage clickbait journalism designed to brainwash liberals even more. God damn. Now aside from the conspiracies others expressed genuine disappointment. For example the Daily Caller tweeted come on Kid Rock what are we doing. With others replying calling him a fraud and a hypocrite or questioning the authenticity of the photo like the aforementioned conspiracy theorists that we saw. Now in response to Tim Pool jokingly calling it treason although we know he's deeply hurt in reality an account called We Are All God's Children wrote I am strongly against cancel culture but I am calling for a boycott of all Kid Rock products until further notice. They're fucking serious about this. Now my favorite response came from conservative influencer Nick Adams who released a satirical official statement writing. I have been made aware of social media posts circulating that show Kid Rock allegedly adjoining a can of Bud Light. I take this allegation seriously and am in close contact with sources on the ground. I am currently conducting a thorough investigation evaluating confidential photo and video evidence and interviewing eyewitnesses. Kid Rock is an American icon and a patriot. He will be considered innocent until proven guilty. I have complete and total faith that we will uncover the truth. I mean goddamn conservatives sure are deranged but you've got to give them credit for at least being entertaining. Now there's debate online about Nick Adams and whether or not he's playing a character and I think it's a little bit of both right. I think that he's likely a conservative who plays up conservatism for more engagement on Twitter and his post was very clearly meant to be a joke but I mean I have to be honest people like him and Tim Pool downplaying this by joking about this. It does feel a little bit like Cope to me because when they finally were able to assert some cultural dominance I mean it's got to feel like a gut punch to see the person who led the charge being exposed as a complete fraud and not living up to the principles that he said all of them should espouse right and I get that it's beer and it's not that big of a deal in the grand scheme of things but remember we're not the ones who made this a big deal they're the ones who made this a big deal but unfortunately for them Kid Rock was never serious about boycotting Bud Light. Here's what CNN found when they visited his bar in Nashville Tennessee. Despite the online bravado and talk of a boycott Bud Light was available when CNN stopped him recently. It is not clear if the ban had been lifted or if there ever had been one to begin with. That was the mainstream media equivalence of them dishewing someone because that was CNN dishewing Kid Rock. I mean it's hypocritical right. They say one thing and do another. They're never serious about these things and I wish that conservatives like the rank and file conservatives would understand that these grifters do not give a shit about anything they purport to care about. It's all just an act to farm engagement. Now the reactions that I showed you were mostly from smaller right wing accounts. I think that most larger accounts have been silent on this issue because they're embarrassed unless they were joking right like Nick Adams or Tim Poole. But their silence to me is a sign that they do feel embarrassed because this was something that mattered to them right. Even though we made fun of it they thought this was really important. They wanted to be able to assert their own cultural dominance and to an extent it was successful at least when it comes to Bud Light. Now to demonstrate why they actually think this is serious we're gonna look at a clip from Tim Poole's show where he talks about this betrayal. And you know he jokingly called it treason on Twitter. But in actuality he's mad about this. And he had Laura Loomer of all people on his show and she actually made the most serious point about this issue that all of these companies that conservatives support have already gone woke in some way shape or form. But we're not gonna look at that or give her credit. I want to look specifically at Tim Poole's explanation as to why these types of boycotts are crucial to conservatives despite his initially half serious response at first. Let's watch. Pussy. Kid Rock enjoys a Bud Light. Pussy. So apparently Kid Rock was spotted at an event at the Skydeck in Nashville Thursday night at Colt Ford's show drinking Bud Light. So a lot of people are saying it's probably the only beer they had or whatever but I don't know I guess a lot I guess the point of the story is this is a guy who was who opened fire on Bud Light said FU who now I guess doesn't care all that much and is back on you know drinking it politics is downstream from culture if and the left has known this for years. That's why they heavily invest in Hollywood and music. It's why they ban any like you got this big song right now rich men north of Richmond. The reason it's big is because regular people have the ability to share a song that resonates with them. What do we get from corporate mainstream media this weird woke garbage nonsense you get Kim Petrus and you get Sam Smith doing Satanism on stage then you get a guy in Appalachia singing about how how how they're screwing over the little guy and regular people can push that make it go viral. Culture is what drives politic politics. If you make something culturally unacceptable it just can't happen. Now I don't necessarily disagree I think that culture does influence politics to an extent but politics also influences culture. A shift in support for gay rights yes led to more civil rights for gay people culturally but on the other side of the same coin I think that gay people actually winning the rights of Mary shifted the culture because it normalized their relationships with the public and now support for marriage equality is higher than ever. So I think that it does go both ways but having said that though I am so thankful that Tim poll brought up Oliver Anthony because he's at risk of being canceled as well. Now for those unaware Oliver Anthony is the country singer who went viral for his song rich men north of Richmond and the song was hailed as a working class anthem because he talks about the struggle of the working man and how hard it is to pay the bills which obviously is going to resonate with people but it's also very right when coded and has multiple dog whistles and complaints about people who are living off of welfare. So you know how can you say that this is a working class anthem when people who are working full time jobs still don't make enough to survive and therefore have to get welfare. So I mean that's a different discussion for a different day but the reason why we're talking about him is because in his first interview since he went viral well he said something that is a little bit of a red flag to conservatives and you're probably not going to notice why what he said is so problematic to them at first but let's just watch and then I'll explain it when we come back. What do you hope comes of the song in your music? I know you turned eight million dollars down. You did a great statement. You said you don't want jets. You don't want tour buses. What do you want? Just people to start appreciating each other for human beings and look beyond political differences and ideologies and a lot of things that I see corporate media and education doing which is making everyone identify each other's differences and not their similarities. I want people to appreciate each other and appreciate each other's struggles and hopefully just find the energy that was in this song and manifest it in people's own personal lives. Just trying to find similarities with each other instead of division that's really all I want. I mean I don't see our country lasting more than another generation the way we're headed. We've got to go back to the roots of what made this country great in the first place which was our sense of community and I mean we are the melting pot of the world and that's what makes us strong as our diversity and we need to learn to harness that and appreciate it and not use it as a political tool to keep everyone separate from each other. Now to me when I hear that I just think this man sounds like a hypocrite because here he is preaching unity after his song went viral and in that song he implied that people living off of the welfare are fat and lazy but I mean if your complaint is about how rich people are exploiting the working class then why would you punch down at fellow working class members and imply that they're fat and lazy, right? You're waging class warfare on behalf of the wealthy that you're complaining about, right? So it doesn't really make sense. It's kind of incoherent ideologically speaking but to right-wingers what he said it hit a lot differently so I think that he tried to say what they wanted him to say but he ended up fucking up the talking points that they typically use and ended up just sounding like a lib. So what he probably wanted to say and this is all speculation is that people who are fixating on systemic racism and identity politics that's what's dividing people. It's the sort of argument against CRT that we hear from conservatives where they'll complain that CRT is divisive because you're fixating on the differences between white people and black people instead of our similarities, right? What about Martin Luther King's vow to have everyone treated the same? So that is a bad argument because even though we're all human beings and we're the same our lived experiences are very different but that's besides the point, right? He didn't say that. He didn't say that CRT and identity politics is dividing people. He instead said that diversity is good. We're a melting pot and diversity is our strength. Now that is apparently controversial to the right and this Twitter account explains why. Promoted algorithm boosted based red beard hillbilly song guy was faking his accent and says diversity is our strength. So that right there is the problem and it's apparently a problem because diversity is a threat to white people according to white supremacist conservatives who have gained a lot of prominence since the rise of Donald Trump and they always kind of resorted to dog whistles when they complained about diversity, right? But they've been much more explicit over the years and have since kind of moved away from dog whistles and are now just resorting to explicit racism where they just straight up say, yeah, diversity is bad. Diversity is white genocide which is inherently white supremacist. Now the response to this person who complained about this guy was relatively mixed but there were a lot of people who didn't like what he had to say there and wanted to cancel him because he simply said diversity is good. Like again, I have to emphasize here they're mad that he's not being explicitly racist, right? So here's some comments. Never buy into the hype right away. Always wait a little to see if it's legit. The CIA's Millie Vanilly this one's actually funny on ironically. Now other shared gifs to express their disappointment. This person laughed at him using the word melting pot. This person says that they're out and you get the point. All it took for some conservatives to cancel him was him simply vocalizing support for diversity. Very, very interesting role that we live in. And when I say interesting, I mean racist. Now if Oliver Anthony learns about this and finds out that some conservatives were shocked to learn that he supports diversity, well maybe he should reexamine the lyrics to his song and try to see why it might not appeal to everyone in the working class if you just go a little bit beneath the surface, right? Understand why they thought that he was on their team. But I mean, that's two cancellations in the same week proving yet again that conservatives have always been the snowflakes and they're the ones who are always hyper outraged about things that really normal people shouldn't get outraged about. And if you don't conform to their standards of what is and isn't anti-woke you'll be excommunicated like that. But we'll have to see if Kid Rock and Oliver Anthony can get back in their good graces. But I mean, not a great week overall for country music because we have two major stars in country getting canceled because one of them decided to drink Bud Light and another said that diversity is good.