 The anatomy of high converting sales pages. Conversion rate optimization tips. Hey, before we get started, don't forget to subscribe. There's a big button down there if you're new to the channel. Don't forget to do that. Next to it, there is a bell. Gotta ring the bell. Ring that bell and turn on all notifications so that you're part of the Fisher family, the VIP group that gets notified every time I do a video. Now, let's talk about those conversions on those pages. You know what? At this point, I can actually look at a sales page and tell if it's going to convert or not. Why is that? Because I've done a lot of them. But here's the truth. There's actually a formula to having high converting sales pages. Now, you're going to want to watch this video to the very end if you're trying to do a sales page because I'm going to share with you that process, that template that you can use to get more conversions on your sales pages and we're starting right now. Hey, I'm JR. And if you're new to my channel, welcome. Thanks for being here. Don't forget to subscribe. Don't forget to turn on those notifications, like I said. Now, I've been selling online since 2009 and I've sold millions of dollars of both digital and physical products. And in that period of time, I've picked up a few things. So on this channel, what I do is I share with you those tips, tricks, and techniques that you can use to grow your online business. Now, if you have been trying to work on your sales pages, you've had a hard time. Put something in the comments below. Tell me what you've done, what you want to do, what you think you should do. If you have questions about those sales pages, put that in the comments below. I'll be happy to help you out. Don't forget to like this video and let's jump in here now and so I can reveal the exact process that you can use to have high converting to sales pages. Oh, before I forget, I have a free course. It's a $97 e-commerce course, but you can get it absolutely free by going in the description below and clicking and learning. That's it. No credit card required. Look, let's face it. When you've got a formula and it works and you apply it to other sales pages, it's probably gonna work for them too. Years ago, I was a pilot and I used to fly and we had this checklist thing we had to go through and it wasn't like you read the checklist one time and you never read it again. Even though you had it memorized, you had to go down this checklist before you took off because the result of not reading that checklist was not good. So you had to read that checklist and make sure everything was checked off on there. It's the same thing with the sales page. There's just a simple checklist and if you go down that checklist and you do the things on the checklist, you're gonna get good results. Okay, so let's get started. The first thing you wanna do is clearly state your proposition in the header. Okay, really important to do this because here's the truth. When people land on your page, about eight out of 10 people will read the headline, but only about two out of 10 will actually read the body of that particular sales page. So if you don't have your proposition stated clearly in that headline, you're not gonna sell anything. That headline should be very bold and it should be roughly six to nine words, something like lose seven pounds in 10 days and eat what you want. Those types of headlines work really well. Number two is visual focus. Now, people will read things, but they really operate more on visuals. So if you have a picture on your sales page, if you have a video on your sales page, it's gonna do a whole lot better than if you don't. So, you know, we've tested this and when you don't have any picture there and you just have words, there are those people when they come to those sales pages. If there's no video and there's no picture, they will automatically just click off. So just having that one thing there is gonna help. Now, of course, the quality of the resolution, the quality of that video are gonna come into play too. So if you don't have a good quality one, yeah, you know, that's gonna hurt you a little bit. So make sure it's a good quality one. Spend a little time on it. You know, make sure your lighting is right. Make sure your sound is right before you put that video or that picture on the sales page. Number three, features and benefits outline. These are super, super important. Now, we sell survival food. One of our products is canned meat and that particular canned meat has a lot of features and it has a lot of benefits. And those two things are different, okay? So when we say it's slope pressure cooked and it is, that is a feature of that product. It being slope pressure cooked. But the benefit is it's gonna make it tender and moist and delicious because it is slope pressure cooked. Another one is that we have hand select cuts of meat. Now, that's a feature, hand select cuts of meat, but the benefit is there's no fat, no gristle and you get only choice pieces of meat in that particular can. So that would be the benefit of it. And what you wanna do is have bullet points of each one of these features and benefits so they can see what the feature is and what benefit they're gonna receive. And I would suggest to talk to your customers, ask them what's important to them. What is it they wanna receive at your product? Are they trying to save time, money, hassle? What is it they're trying to do? And then once you know what that is, you can actually put that in your ad copy. So maybe you're selling an exercise piece of equipment and you can say what is gonna save you hours of traveling to and from the gym. You can do it in your home in less time and get in shape and not waste all your time heading over to the gym. Number four, have a single focus call to action. So click here to get this or click here to download or whatever it is, you need to have that clearly stated and it needs to be above the fold, okay? So many times I see pages and they have all this great information but there's no place to click and it's because it's below the fold. People have to scroll to get to that button. They have it down at the bottom somewhere they haven't hidden. And the problem with that is when most people visit sales pages, web pages, whatever it is, they never scroll, okay? 85% of the people will never scroll on your page. So if you've got a really good product and you've got a really good offer and you put that call to action, that button below the fold, 85% of the people will never have a chance to buy your product, to opt in, to get your download, whatever it is you're trying to do. So when you build these sales pages, make sure that they can actually land on the page, not have to scroll and take the next step. Another thing is wipe out some of the steps. You know, I've seen sales pages where it'll have all the information and they'll have a button and it'll say get more information here. They don't want more information at this point, okay? They're at a sales page, they're at a download page, they wanna go ahead and take the next step and get it. So don't tease them and make them go through another step to get more information and then go through another step to actually buy or opt in. That's gonna cost you sales. Number five is include testimonials. Testimonials are awesome. You know, it doesn't matter how you talk about your company when a stranger or a celebrity or somebody says something good about your company, it means a whole lot more than you saying something about your company. Now, I would also suggest you don't overdo this. It's been proven that if you have more than three testimonials, it actually lowers your conversion rate. If you have 15 testimonials at the bottom, it's just overload, it's too much. So don't do that. Only put on there maybe two or three and that's gonna serve the purpose of your social testimonials. Number six, give a guarantee. Everybody who buys online, everybody who buys in the store is always a little bit worried about that product. You know, is this product gonna meet my needs? Is it gonna solve my problems? Am I really gonna lose weight? Am I really gonna get in shape? You know, is it really gonna taste good? Whatever it is that you're selling, in the back of their mind, they had that little worry. And the only way to get rid of that worry is to have a money back guarantee. You know, if they don't like the product, it doesn't taste good, it doesn't work out for them, whatever, go ahead and give their money back. Now you may say, well, gosh, I don't wanna give a whole lot of people's money back. Well, number one, if you have a good product, you don't have to worry about that, okay? And number two, if they want their money back, you should just do it. You don't want any unhappy customers out there. If you have unhappy customers out there with social media nowadays, that doesn't do you a lot of good. Number seven, integrate a story. Story is really, really important. And I've told you several stories already in this video. I've talked about my food company and what we do. And that makes everything a little bit more interesting. People love stories. If you notice most sales pages that are really good tell a story, maybe even a long story. So if you can integrate something about one of your customers, if you can integrate something about the struggle that you went through, if you can integrate anything that has to do with your product into a story form, you're gonna see your conversions go up. So this is a guideline for you. If you go through each one of these steps and you apply them to your sales page, you will get more conversions because these are the things that have been proven to work. Please incorporate these in your sales pages. And when you do it, put it in the comments below. Tell me about the results you got. Tell me about what you did and what you got as far as sales, what your conversions were. And if you have questions about doing this, you can also put that in the comments below too. Now, don't forget, what? Got a free e-commerce course, it's a $97 course, but you can grab it absolutely free. Free is cheap, man. Free is really cheap. Okay, don't get any cheaper than free. And all you have to do is click the link and learn below and grab my free course. Don't forget, if you haven't already done so, to subscribe to my channel. You gotta subscribe, right? I need that. Hey, give me a thumbs up, right? Give me a thumbs up or a thumbs down, either one. Okay, whatever you think of this video. And lastly, even if you subscribe, you won't know I did a video unless you turn on the bell notifications. It's right next to the subscribe button down there. And when you click it, you need to turn on all notifications. If you turn on all notifications, you become part of the VIP club, the Fisher family, and you will be notified every single time I do a new video. I really appreciate you watching this video. And if you have an idea for a video, put that in the comments below. Maybe I'll do a video on your idea. Thank you so much for listening and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.