 It's too easy to hit the share button, you know what I'm saying? It's too easy to be inspired by something. You don't necessarily have to get signed. You just got to have something good enough for people to care. Because it's two different kinds of viral, right? You have internet viral and you have socially viral. When it comes to especially going viral like music videos, I think they really come down to the passion, you know what I'm saying? Because like a lot of people create music and create content specifically with the go to go viral. And every time I say this is like if you go to the studio with like I'm about to make the best song of my life right now, like it's usually the worst songs you ever make. You know what I'm saying? Like the best songs are the ones where you like really purge and something that's inside of you, right? Even if it's like you even if it's a strip club song, if you that type of artist, like you're speaking from an experience that's so genuine that people can just relate on a personal level. So I think with me, with the music videos going viral, it comes from like me really going through something or somebody around me going through something to a capacity where one, it either hurt or I felt it to that capacity. But then also I think me trying to explain that to somebody, the only way to really explain it sometimes, it takes a lot to get the message across for somebody to truly understand how I feel. And that's why sometimes the videos have so much to it. You know, like whatever that is in the music video that's going to make somebody like really engaged, that part is going to get chopped out rather than by me or somebody else anyway. Like when I look at, you know, obviously my I would say biggest song to date, maybe not the biggest streaming song to date, but like my most viral moment, you know, and this is when I made my vote don't count. And that was a full length record. But, you know, just a portion of it while I was breaking down the government got chopped out. And, you know, that's what, you know, took it to that next level. So I'm not really afraid of like people not having that type of attention spend my attention spend is short. Like, you know how quick it is to like get distracted and not want to see something no more. So I'm not worried about it. Because it's two different kinds of viral, right? You have Internet viral and you have socially viral. And that's a big, big difference because some people got extremely large platforms and some people got extremely small platforms, regardless, some people you know and some people you don't. And I'm not talking about, you know, in a sense of like if you personally a fan, I mean, you can actually show a picture of them and say, hey, have you seen this guy on the street? People will say, yeah, I know who that is. Rather, they know the music or not. And I think my vote don't count is what made me socially viral. You know, you don't have to know my music or listen to my music. You just might have just been on LeBron's page or you might have seen the commercial where they ran it or you might have, you know, that's what made me socially viral. It made me the topic of conversation. It's like when you kind of have a moment, especially as a hip hop artist, it's already like bigger than hip hop, you know what I'm saying? Because everybody is tapped in the hip hop. So, I think one thing is it really showed me the possibilities of like how you don't necessarily have to like, like you said, like get signed or, you know, like you just got to have something good enough for people to care, you know what I'm saying? Just understanding that, hey, don't try to put yourself nowhere, like do what you've been doing, that's how you got here. If you start trying to like do what you want people to know from you, then you won't go any further, you know what I'm saying? Like, or you might go backwards, you know what I'm saying? So, I think that's really what I'm on is like doing what I've been doing. When I get inspired, I get emotional about a certain concept. I put it into music, I put it into the video. Like, you know, obviously, you know, once new money come in, you could do other ventures and podcasts and whatever else you want to do. But as far as like the actual thing that got you here, like don't stop doing that. Yeah, and I'm not afraid to try new things though. You know, it's not like a, like this is what works. So let me only, only, only do this. Cause I feel like we live in the age where you can't plan viral, you know what I'm saying? I just think with me, it's just about authenticity. You know what I'm saying? Like I could try something else, but I still won't lose my integrity or you know what I'm saying? I won't do something that's extremely unauthentic to what I, what feels right to me. You know what I'm saying? Like I don't know the moment that it's like, bro, this ain't, this ain't me. You know what I'm saying? I won't even force it. Artist pause for a second, because if you want to grow, you have to understand how to show your music to the right people, but also you got to have a track to capture those folks, right? You want to create fans. You want to create stands and you want to have those fans forever, right? Well, to do that, you need to have a system in place. We have multiple growth systems that have been used to take artists to the Billboard charts, to take artists to the TikTok viral charts, the Spotify viral charts with their music. And if you want to check them out, they're free on knowlabelsnecessary.com. Check out knowlabelsnecessary.com. If you want to get access to them while the network is still free, hop in. It's too easy to hit the share button. You know what I'm saying? It's too easy to be inspired by something. If you put something out and nobody was inspired, I'm not saying give up on your record, but sometimes the data, the analytics tell you that it's not good, you know what I mean? Like, and sometimes we get in our own way and feel like this is great. Well, who's saying it's great? You know what I'm saying? And I think I might hit the go button once somebody else tells me it's great to some capacity. I'm not saying that I live in the results of people. You know what I mean? But I do me and I feel like you make slight adjustments as you go, you know what I'm saying? So if I put something out and say if it go a little viral or say it got some views, I have to realize what was it about that that made somebody like it? You know what I'm saying? What didn't they like about it? Why is it not on the radio but it's viral on the internet? Or why is it this getting played here and people want to play the song but they don't want to watch the video? What is it? And just like you kind of like chip away at it. And I think that's just really practice. You know what I'm saying? It's like you just keep going and going until you figure out, okay, you're getting better as you go. You know what I'm saying? I think once you figure it out, what's good you actually understand? Like I think viral becomes out. Let's take the word viral out of it but success becomes inevitable because you've already done it a million times. You know what I'm saying? If you, you know, working on a car you're not gonna mess up the car the next time. You don't fix 30 cars, you know what I'm saying? So I think that's kind of what it is. It's like every single one is not gonna go viral but what I do because I've already taken away the stuff that makes it bad, you know what I'm saying? And I've added the stuff that makes it good and I know that that's what makes it good. You know, then how can we not, after 10 of them not do it again, you know what I'm saying? You know, like it might, the message might have been perfect but just like you might not have showed the eyeballs of the girl in the video or you might have, all your shots might have been close to the head and you didn't show the full body for somebody to put their stuff like, you know what I mean? So it's like, it gets very intricate when you talking about shaving stuff off and adding stuff. It's not always, you know, cause when you think about what you might think people like about my music because it might be what you liked about it that might not be what I see, you know what I'm saying? So it's like really just understanding every aspect from the beat to the way that I even attack the rap, you know what I mean? To the inflections in my voice when I'm rapping it to the, you know what I mean? Like, and then, you know, so it's really like perfecting the whole thing not just, you know, like conceptually what made something viral but actually the whole package, you know what I mean? I mean, that's real subjective to be honest though because like, you know, some stuff like, you know we were just working on a record the other day and we were just listening to the song and it wasn't even no video concept. This was like just like, you know how like you got an album and you got the song that's the title of the album so you kind of got to have that on there. Who just kind of made that? And then boom, the idea came the whole video and it was like, bro, this about to be the craziest I ever did. It felt like that. And you know what I'm saying? So the video was kind of like wrote itself then. So now when it's time to shoot the video I already know it, but that was an instant moment. Some of them is like, man, I really want to get this message out but how do I put that into video? And I feel like every artist has to say this but I don't feel like every artist could really say it from a true place. I think what I do is very authentic, you know what I'm saying? And it's like, when I first started rapping, you know, obviously I started rapping for the reasons everybody else started rapping, you know what I mean? Like money and all that. But then I think at one point it became therapy to me. Like rap became, it felt like my voice, you know what I'm saying? Like the only thing before views, before any of that, you know what I'm saying? It was like my place to go when like times was real hard and nobody wanted to listen to me talk or when, you know what I'm saying? When I was in school and I had a certain type of shoes on and things was laughing at me, you know what I mean? Like, you know, like that was the place that I went. You know, when people I love died, you know what I mean? Like that was the place that I went, you know what I'm saying? So when I rap, it's not like, I don't think about like how many numbers this is going to do. I'm really trying to get some off, you know what I mean? I'm trying to get in the mold like that's my happiest place is when I'm putting together music. So I think people can feel that, you know what I'm saying? People can feel the authenticity. There are a lot of other rappers that might even have more numbers and success in certain spaces that you might consider in my same lane, if you wanted to try to call it a lane. But the way that I feel like my music make you feel, it don't matter how much you try to fabricate that and like I'm gonna do a song about parents not treating their children. You could redo it, but it's like, I'm gonna do a song about drug addiction. It's like so many, it's a whole lane for drug addiction rap, but when I do it, it's like, bro, this is not for no numbers. Like I got close, close family that I'm really trying to help get off of drugs. Like I'm watching them die in front of me. So I think it's that like people can feel what I feel when I put it out. Cause it's therapy. It's not about the music more or something, you know what I mean? I think self-awareness was like key for me, you know what I'm saying? Standing in my lane, you know what I mean? And that's why I said ironing out like what people like and what people don't like. I realized that it wasn't the mute, the message. It was how I actually attack the music, the production and stuff like that. It's the stuff that I had to, you know, or the video, like how I did it was the stuff that I have to like do to make it better, not the message, you know what I'm saying? So I'm not like trying to like people like this from me. Let me do more emotional. It's like, no, let me get a higher quality camera. Cause when I shot with this camera, finally like they, you know what I mean? They received it better. So it's like more of that aspect of really just knowing when your product is bad, you know what I mean? I got real niggas around me. That's one good thing. That's, I feel like having real niggas around you, real people that really like is going to keep it real with you is that probably saved my career. You know what I'm saying? Like my best friend and my producer, like it hadn't been so many times where I came to him with a whole song, whole concept. He like, but that's ass. Like he's so serious, but he not standing from a place of, I'm not about to tell you why and I'm not about to help you make it not ass. He just tell me out the gate, like that's ass, but you know what I'm saying? And then now we got a song. Like I remember my biggest actual song number wise is graduation. You know what I'm saying? It's called graduation. It's about how parents treat their children equally. I was like, I want to get a singer on here. And he like, no, I think you would do a, it sound better coming from your voice. And you know, I know I can't sing. So I'm like, no, I want a singer, but just having, you know, just somebody around you that tell you why, you know what I mean? That you shouldn't do this type of thing. You know, it, you know, it produced through good results. You know what I mean? I think having good people around us, everything.