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Uploaded on Sep 3, 2008

Crossroads and Rosetta Stone Teach Us a New Language

Sam Ketay of bicoastal international Crossroads directs eight time Olympic gold medal winner Michael Phelps for language learning center Rosetta Stone via VGS Creative. Director Sam Katay comments, "We had so little time with Phelps and about eight set ups which gave us no choice but to work quickly and to nail everything in two or three shots. The comedy scenarios were a lot of fun to do with Phelps because he was such a great sport. How many star athletes are willing to rip off tear away jeans? Shooting the swimming at a small shutter angle for effect, I wanted as much movement of water and for Phelps to be really going at it 100%. He kind of laughed at that and told me he only knows of one way to swim." NY-based Crossroads EP Sharon Lew notes, "Sam is just so great with talent... there was a tremendous amount of pressure to get the right shots quickly and he truly rose to the challenge."

In Fast, Phelps divulges his need for speed throughout everyday tasks such as walking his dog, cooking meals, and of course, swimming. Learning Mandarin prior to the Beijing Olympics was imperative for Phelps, and Rosetta Stone allowed him to do so at his own comfortable pace.

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