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Published on Sep 22, 2009
Over two years, between 2003 and 2005, we provided the identity for Sunday Stew, a block of programming on MTVs most watched night, featuring shows such as Punkd, Wildboyz and Viva La Bam. We did promos, the block identity, as well as dozens of Art Breaks, little short films serving as distractions from the programming structure.
For the first season, our client Aaron Stoller asked us to produce eight ten second pieces with no brief, no logo and no check-in. They would be aired somewhere within the two hour block, maybe even between commercials, and they would leave the viewer scratching their head about what they just saw. The idea went back to some of the weird stingers MTV used to air in the Eighties. It also predicted the unpredictability of what was later coined viral media and YouTube.
We had so much fun that we made twelve of them, we sent them to MTV on a Friday, and they were put on air on Sunday night. In the second season, we were asked to do eight more, only this time the pieces would have a sign-off with the Sunday Stew branding. About the same time, we worked on the rebranding of MTV2 and proposed that those little Art Breaks would be the a major part of the on-air rhythm of MTV2. A few months later, that structure was implemented and we were asked along with dozens of other film makers and animators to develop a few of them for MTV2, this time signing off with the two-headed dog.
All in all, we made 69 of them. Good number. Here are some of the best.