 Good morning, everybody. JR Fisher here. It is a cloudy day here in San Diego, but it's going to be a great day We've got a lot of things planned for today. I want to welcome everybody if you're new Please make sure you do subscribe to that subscribe button down there that big red button turn it gray and don't forget to Turn on all your bell notifications You got to be notified so that when I go live or I upload a video you'll be notified Feel free to use that chat box there guys Put whatever questions comments suggestions you got in there That would be greatly appreciated. I really do appreciate it actually all those comments in there keeps things going really well and You know I do these training sessions every day for you guys to help you start running grow online businesses But if you have a question that is not on the subject. I'm doing don't worry about it Feel free to ask that question. That's fine As long as it has something to do with making money online because that's all I really talk about James is golly bum my clumsy fingers accidentally touched the sin gizmo Loud and clear in Savannah. Thank you so much. I appreciate it James You let me know that you guys can hear me and guys, you know post in there. What's going on with your life? What are you doing? Share with me. This is an open forum here. I do these sessions live for you guys And today I'm going to talk about making literally millions of dollars by doing stuff for free And I know that sounds kind of bizarre But it's really how the internet works and as soon as you figure out This thing about the internet and how actually free equals money And I know that doesn't sound that doesn't sound normal in any other world But it really does make a big difference online Or at least it reduced cost. I'll talk about that reduced cost too and how that'll make you a lot of money Another sip here if you don't know me and if you're new I Operate several different businesses online The first business I had online was well actually I had once before that that didn't do well But my survival food company does very well, and that is survival cave food. Let me put that in there Feel free to Google survival cave food And that is our main company But I also do sales training. I teach people how to make money online. I have courses on Facebook ads I have courses on Shopify on drop shipping On emailing all kinds of different courses Online that you can get access to and you can find links to all of that in the description below So yeah, you can check that out. James says. Oh, yeah, I remember to hit the like button I forgot to tell him. Thanks James. Make sure you hit that like button. That's really important That you do that on every single video and James is always positive. He says we're gonna have a great session today. We are We are we already are we're already having a great session, are we? But make sure you hit that like button do it on every single video You can go through my whole channel if you want just like videos that would be very helpful But today we are talking about this content thing and it's really pretty important that you wrap your brain around this It's really hard to make money if you don't understand this Because you know having that free content matters so darn much. I mean it really really does And let me adjust one thing here. I got one thing that I Need to adjust one second It's kind of hard this thing. I've got my computer up on the stand Because it's difficult to get to There we go, there we go Okay And it's it's hard because I gotta stand up to get to it. I've got it like one on this I don't know a basket and then a box nothing fancy. That's for sure But it it works well for me So that's why I use it. Are you guys posting content now? You know, I'd like to kind of see who is actually doing that right now Who is actually posting content? And where are you posting content? And what are you posting content about? I'd like to know some of that so feel free to put that in the chat section if you're doing that All right, let me get all my stuff up here There we go There we go And I do content, you know every single day I mean, that's just what I do. I post content and it's it's worked out well for me But I want to talk about why these things work out well and The the psychology behind content And I would tell you the first thing is Don't post anything or do anything that is misleading to people. That's the biggest thing Have you checked out Michael same's groove digital? No, I haven't You know, I know mike medium and There's so many things to really check out and do And I know a lot of his stuff is kind of like a knockoff of kartra. So I have not For that reason It just it's just too many things just too many things to do to get into all that now So let's talk about What your expertise is are you an expert? Odds are you are an expert You just don't know you're an expert and you know, what what is the qualification for being an expert? I don't even know what it is But I think it is knowing more than the person that you're sharing content with I think that's pretty much all an expert is Are there all kinds of degrees and in things that you can get in life? Yeah, there are But the thing is A lot of people with all those degrees don't make any money And a lot of people without degrees have made a lot of money You know, you look at some of the top minds in the world, you know billionaires and they just you know Have concentrated on what their expertise is so Here's what it what happens once you post content online. You are searchable. So that's the first thing I'm going to tell you whether it's a video whether it's a blog No matter if you're just talking, you know online, whatever it is You're now searchable because there's something there. So when you go to sell something A course or information or your product or whatever it is They look and they see that you're online. They see that you've posted stuff They see that you've done stuff and as soon as you do that What that's going to do is that's going to lend a little bit of credibility to you now obviously The more stuff you post online Then you know the more credibility you're going to have And you can do that several different ways you can have a blog on your website Um, when you have a blog on your website people can go to it. They can learn different things I think probably one of the best blogs Is neil patel, uh, neil patel has a great blog, you know, you may want to check him out But you know, he consistently posts content. I mean all the time And in doing so he's created a name for himself Just by posting that content on a consistent basis And and that's something that will lend some credibility The next thing that happens is when you post any content, whether it's a blog, whether it's a video no matter what it is You're giving people kind of a taste of you. Okay, you're saying hey, this is some of the stuff I know this is some of the stuff I want to share And when they see that they're getting to see basically a sampling of you I see a lot of people who will tease with their content and when I say tease what they do Is they will not really give the content. They'll promise that if you buy their course If you get their stuff, then you're going to get the real answers Um, and I think that's the wrong thing to do. I I think personally You know, I would lead with some of my best content and I do have some of my best content is free Now obviously if you get one of my courses or something like that, it's more organized You can go through it in fashion and you know accomplish your goals a whole lot easier more than just random content that I put out there but Certainly you want to put out content guys That is some of your best stuff and I know a lot of people are afraid to do that They said man, I don't want to give up my best stuff because then I won't have anything to sell well You should have more than whatever you're doing online. Okay, like I've got more than a 10 minute video or 30 minute video to instruct people with But if you don't give up, you're really good stuff. Okay, if you don't really give them something awesome online For free then they aren't going to think much of what you do have, you know, they're not going to go Oh, well, he's kind of teasing. Maybe I'll buy his course and see if it's any good They don't want to do that. They want to see if it's good already So having that content that is some of your best stuff is so so very important Um And you know, I didn't I didn't cover it in the beginning But you know content can be delivered in so many different ways It could be a downloadable pdf that you give away for free. It could be a blog That you've written on your website. It could be a contributor blog that you wrote on somebody else's website It could be videos that you do It could be live streams that you do like what i'm doing right here right now All of these things are content And they all help build your brand The next thing it does Is it brings Mind of recognition and what I mean by that is if you're consistently, you know, posting things online You're consistently doing videos online. Like I consistently do a lot of different videos I'm always front of mind because when people go online, they're like, oh, we did some more stuff Oh, we did some more stuff. You did some more stuff. Now. I've been doing it I guess really content contribution for free for probably about six years I want to say it's probably started in 2015 doing that And prior to that I didn't you know prior to that I just concentrate on my business I concentrate on making money online, which was fine But then once I discovered that I could help people out that was kind of a cool thing Um, and that's that comes to my next step when you post content you actually help people You're actually helping people out there. Um, everybody has pain points, you know, whether it's the pain of, you know Training their dog to you know pee outside or whether it's the pain point of making some money Whether it's a pain point of knowing how to do an excel spreadsheet, whatever it is. They all need something And when you can fill that pain point when you can make that pain go away with your content with your information With your contribution You're going to build up some loyalty And loyalty is pretty darn important. You know, I am uh, I don't know But 20 or 30 people away 40 people away. I don't know from hitting my 5000 I've been talking about that for a couple weeks now hitting my 5000 subscribers on youtube And I think I've gotten a lot of them just because of loyalty because I keep giving people free content I keep teaching people how to do these things And that's so very important and then I want to go back to what I said in the beginning too The content that you give people make sure it's proven and make sure it works Okay, so here's what's going to happen. You're going to post something online Maybe you post how to send out emails and you give some examples of emails People are going to take that information and they're going to try it and they're going to apply it to their audience their list or whatever And if they use your information And they get good results. Guess what they're going to do. They're going to come back to you for more information Now that that information may be in the form of some free stuff But it also may be in the form of buying information from you in the form of a course Or a book or whatever it is you're selling or your services, you know, maybe you're doing SEO or something like that So they're going to come back to you and go well the free stuff worked and since the free stuff worked I bet his paid stuff or her paid stuff is really really good So it's really important that when you put this information out there, it's proven information Now think of the flip side of this. Let's say you put out some examples of emails and Those emails were taken by somebody and they applied it and they sent it out to their list and they get zero results Nobody opened the emails. Nobody bought from the emails. Nothing happened. What have you just done? You've just tarnished your reputation, right? You've tarnished your chances of selling these people anything in the future because they're going to go Well, you know, his stuff doesn't work. Her stuff doesn't work And I see that I see that a lot. I see people You know, the only reason I know this is because I've been doing this for so many years now But I see people putting out information that I know is not going to work. I know it's not going to work I watched a guy who Had a course on how to make money on affiliate marketing And he would tell people to go and sign up for his affiliate program of which they get 50% And then take his affiliate marketing stuff and post it everywhere to get people to buy his course And then that way they could make money He would tell him to send it to their friends their family on social media And a lot of these things were violations of some of these social platforms But imagine All of a sudden tomorrow you you have some other guys course and you're telling your friends and family Hey, you ought to get his course because you'll make you money and that's how i'm making money by pushing his course You know, I don't think so. I don't think so First off That tells you how he's making his money. He's making his money off other people trying to push his stuff He doesn't know how to market his stuff if he knew how to market it He would need to go out and find affiliates or make affiliates out of people who aren't and have them You know market his program. This is the craziest thing in the world now. Has he made some money doing that? Yeah Is there longevity to that? No No, there's not because you haven't really set people up for success all you've done to set yourself up for success Um And the way he said to go about it and just post stuff on social media The odds of anybody buying his courses were very slim But he did the numbers he would say well I'm going to get thousands of people doing this and if I get thousands of people doing it And you know each individual person posts like 300 or 400 times and I get one sale off it Then that's good for me, but it's not good for them. That's the other thing you got to look at Is it good for them? So when you're posting Your content online, the next thing I would tell you is make it good for them You know, what what is the benefit they're going to get out of it? I try to give people information so that When they consume this information when they've learned this information They can actually have a tool or a talent to go out and make money on their own without me They won't need me. So they don't they don't need to market my course to make a living I teach them, you know, and I have another course coming out of this But I'll teach them how to make their own course how to market their own stuff I had to do stuff that's going to work on any kind of product whether it's a physical product Whether it's a digital product and if I do that and I improve their life But they have new skills that when I come out with something else they may buy it And that's the next thing I'm going to tell you Not everybody's going to buy from you Not everybody's going to buy from you. You got to deal with that not everybody's going to buy from you As a matter of fact the majority of the people are not going to buy from you. They're just not And that's okay. That's okay. You say, well, I don't want to give all this free information to all these people They never buy anything from you. That's the game. That's the game. That's how this thing works Is that you provide all this free information and every now and then somebody will buy something from you That's how it works every now and then but if you do this enough And you provide enough good information that small portion of people that's going to buy from you Will make up for all the ones that don't It's the same thing with running ads the small portion of the ads that work They're going to make up for all the ads that don't Um, that's just life. Um, it's it goes right back to that 80 20 rule You know, you're going to try 100 things and 80 of them are going to probably fail But the 20 will make up for all that 80. Uh, and that's how you got to look at it. So posting Um content online whether it's videos whether it's blogs whether it's articles no matter what it is Whether it's lives like I'm doing right now should all lead to profit on down the road But that's not the purpose of doing it the purpose of doing it is actually to help people out Imagine that you actually help people out and they get results and then on down the road They may buy something from you. What a theory, right? Um Jane says I read Uh that changing the world Oh, I'm sorry changing the word register which didn't get conversions To next dramatically improve sales. Yeah, we test that stuff all the time. Um, what we like to do on the buttons Is um, we will put on there what they're actually doing So instead of saying, you know submit, okay on a button will put um claim your uh food Okay, so we'll actually put on the button what it is or um Pick your time or register. Well, we do use the word register by the way We've done fine with it, but it'll say register now because when they click the button, what does that mean? What are they doing? I think it's really important on buttons It don't put on their click here. What does click here mean click here means nothing But that is an important distinction and you've got to test it every page is different We just recently changed my wife's opt-in page and we went from like 8 up to like 25 percent because we did some changes on our page And that's another thing. I don't care how long you've been in this You're going to learn some basics But no matter how long you've been in this you still got to test stuff because you're not The market you're just somebody who is trying to market when I say you're not the market Whatever you think whatever you want to do doesn't matter. What matters is the reaction of the market So you try different things and see what they're going to do. Uh, let me look at some of your other Comments here. Paul says I think it's so important to build your own products It can be yeah, and in some people have made a living off being an affiliate market or marketing everybody else's products The problem with being an affiliate marketer If you're not building a list is that you've never built anything. In other words, you don't have an audience you can go to So that's the tough part of that Let's see here paul says, I think your reputation for delivering quality information and content is so important to building your brand That's the draw here for me. Oh, well, thank you paul. I appreciate that Yeah, and all I really do, you know, my my content is just based on stuff. I've tried that worked And then I tell you about the stuff I tried that didn't work And then that way it saves you some time. I mean basically that's all my training is It is it is stuff that I've tried it's proven. It's made me money odds are it's going to make you money, too Does it mean that everybody's going to make money with it? No As a matter of fact, I think it's interesting, you know, I'm a frank current. I think is a really good marketer And I think it's funny a lot of people think Well, what I'm going to do is I'm going to buy a lot of frank current stuff And I'm going to do exactly what he does and I'm going to make a lot of money And it won't work. It won't work. Uh, as a matter of fact, I talked to frank. Uh, I was in a war room with him in a mastermind Uh, and we were sitting across the table and he was saying that his success Was based on, you know, what he did Uh, and what he did Was he spent 10 million dollars on making himself frank current? And I said, what do you mean? He says, well, if you run enough ads for enough time People get to know you and all of a sudden you become that person that you've run all the ads about So he said he invested 10 million dollars on what's coming frank current So if you were to have all of his stuff or you were to have all my stuff and you do exactly what I do And you don't put in any extra work or effort or anything like that You just try to copy everything you're not going to be successful and you're not because you're not me Right when people buy my course they buy jr. Fisher's course All right, they know me from my content all that this is something you need to build on your own And that's why I don't I don't tell people hey, you know copy all my stuff and you're going to get rich I'm saying no these these things. I'm going to show you work really well But you've got to apply them to your own brand and your own stuff And I think that's one thing paul just said was, you know build your own stuff. It's very true Um, you got to kind of have your own stuff. You got to have your own brand They're going to buy because of you People are more apt to buy Because it's a person now than it's a company You know and and if you don't think that's true Look at all the big companies that have failed like sears and you know macy's and jc pennies and all these big companies That had that brand name, but they didn't have any person behind it. There was no person there Um, you know, I I don't know how men's warehouses doing but for the years It was George Zimmer with the men's warehouse and a lot of people bought their suits there because it was George That's why they bought them. Uh, now it's just the men's warehouse. There's nobody behind it. It's just the name men's warehouse So I don't it's lost. It's shined with me. I used to go in there. I don't do anymore um Let's see here. How many things Do you change when testing one? One just one because if you change multiple things Uh, and i'm going to give a caveat to this in a second But if you change multiple things, you won't know which thing work Uh, and the caveat i'll give you to this is if you want to change multiple things That's um, you only do that if the thing you're working on let's say it's an opt-in page is getting almost no results If you're getting almost no results, you know, you're getting like less than 1% opt-in then the whole page is bad Something's really bad there. Um, but like we just did, um Jessica's page and changed just two or three things. Uh, but we did them all individually To see what happened. So in other words, let's say you've got you want to you want to test a headline in an email That's fine. But don't change the email right because you just want to change the headline to see which headline works best Once you figured out what headline works best Your subject line. I shouldn't say headline Then of course you could go and change the email to see which email works best But you only want to change one thing at a time and you only want to change one thing at a time Because if you change three things, which thing made the difference? You don't know you don't know So that's really important. Uh, by the way, I sent you a message on messenger Hope you take message in spirit given Uh, paul, I didn't I have not checked these. Uh, but since we're here now, let's see what's going on in messenger Um Let's see here. Oh my gosh. This is a long one paul. This is a long long one. Oh my goodness. I have to read this later Uh There's a lot of stuff. Let me read all this paul and I will get back to you Okay, I can't read all this right now It's a lot to read. Thank you so much though. I really appreciate you going through that time To do that. Um, that's effort and I appreciate that. Uh, paul says Uh, love menswear house, but like you I'm not a slave to fashion More of an f and w suit guy, uh funeral and wedding. Yeah, I don't yeah I'm not I don't I don't like I don't like to dress up. I'd rather have my shorts and t-shirt I have to dress up certain times. I'm getting ready to go to a wedding now on the east coast And I'm leaving next month. Yes, this is me. I gotta think of what month it is I'm leaving next month on the ninth And uh, yeah, I gotta I gotta put on some dress clothes. I gotta do that Guys, we're nearing the end here, but if you got any questions on what I've shared today about content And this is how you make millions by doing free things Understand that And I talked about this yesterday. You're never going to find your audience Ever think about how to find you and the only way they're going to find you is if you do stuff for people You help people out. You give them good information. You provide the information that's going to get them results If I provide you with an email and use that email and you make, you know, $10,000 you're going to go Yeah, I'm going to listen if I provide you with the sales page if I provide you with this information I'm giving you today and you go out there and post stuff and you start getting people following you You're going to go. Yeah, what he's saying is true. Um, so I I encourage you try this stuff out Don't just listen to me put it into practice because listening to me teaches you but putting it into practice actually makes you money Okay, so that's what you need to do. You've got to put this stuff into practice I see so many people who listen and it's okay if you do for entertainment factor But if you want to make money, you have to apply this stuff. It's so important that you do this app Excuse me application Is profit, okay? Education is entertainment. So You've got to apply this stuff How many free reports do you give away at one time? Just one one at one time Yeah, I'm now I've got a whole lot of different free things That they can opt in for but you know just one at a time As a matter of fact, if it if it's a cold audience and somebody who doesn't know me the shorter the smaller You know the more concise it is the better, you know one page pdf works just as well Is a longer one as a matter of fact if you've got a 40 or 50 page pdf Who the heck wants to read that anyhow? I don't want to read 40 pages of anything, right? So This the shorter the better you don't have to put tons of effort into it Just make it good quality. Make it proven guys. Don't promise people stuff From whatever you're giving them if you haven't proven it in other words You haven't gotten results from it. Did you make money off it? Did you build your audience from it? Did you get sales? Did you get opt-ins? Make sure whatever you're giving people works because they may try it And if they try it and they don't get results, you've wasted your time. Okay, so make sure they do get results Do you write your emails in cartra or use another software? I write them all in cartra I just said there are you know every now and then I'll use like a word doc And do it that way then copy and paste it But for the most part I just do it in cartra I like cartra. It's really good. You know interesting. I've been testing stuff And I was sitting I sent out an email the other day I think I said it's a 10 or 20 thousand people And I did one with a picture in it of what I was talking about one without a picture And the one without a picture got double the click through great is the one with the picture So I don't know you know, I took the and I spent a lot of time doing this picture and making it look good And it was all fancy and it had a click here button all that stuff and it didn't do as well as no picture So sometimes less effort will bring you more results and I don't understand that I never do understand that Thoughts on short versus long emails I do medium I literally do medium I don't do those super long ones that you got to scroll you may have to scroll a half a page on mine You know, I think everybody's different there. I think everybody's audience is different there Understand I think a lot of people use emails wrong Email is not to sell anything. My email is to get them to click. That's it It's just like your subject line is not to tell them what's in the email. It's not about subject It's to get them to open the email once they open the email the emails to get them to click It's to put enough information there to where they want to click and get more of whatever you've said in that email But if it says, you know buy this here now Yeah, it doesn't it doesn't do as well as if you just get them to click I almost never will put the price Or exactly what you're going to get in an email because if I put the price in there, they don't have to click That they're going to have to click to see the price to see what I'm selling to see what the discount is All those things are going to have to click to see it. I just did that with um for canned meats We are killing it. I mean killing it guys With that email campaign um, and I I spent This email campaign Goes out to people they get an email a day for four days I think they get two or three the last day and it took me two weeks to write that campaign And to you know put together the sales pages all it took me two weeks And that's for one of our size cans the 28 ounce Now I'm getting ready to do one for the 14 and a half ounce But you want to put a lot of thought into these emails. They really matter so much And it's funny because I can write an email and then I can go back to that email a day or two later And I'm like, oh, this is awful. No, I gotta change this. Why did I say this? So step away from it go back and look at it. This is true with your content to your blogs Watch some of your own videos. Sometimes I watch my videos. I'm like, I said that wrong. I did that wrong And unfortunately on a live one like this. I can't take it back. You know, you guys just got to put up with it but Go back and look at some of this stuff You'll you'll find and you know, what's really scary is I'll go back and look at something I wrote four or five years ago And I'm like, oh, that's awful. It makes you makes me cringe. It's like terrible. Oh my god. I gotta change this Um, so that's something else I would tell you too So yeah, I think we're near the end. I hate more than two links of emails had one with five links to a product Yeah, I think the other problem with that Paul is that If you put too many links in there it gets caught in spam filters. Um, so you don't want to do that I put two to three in mine I need to click a button to see photos etc with email. Yeah. Yeah, that's true too. Um, that's very true There's that, um, curiosity that kind of clicks in which is kind of interesting So, yeah, we're down to uh 9 29 So we've got our 30 minutes in I don't know how we ended up with 30 minutes and somehow that you know throughout this year I've been doing that. I don't know how many months. I've been doing this I think three or four months. Uh, we're being going live every day and today Right after this I get a film 12 videos 12 videos. So I'm gonna be pretty busy today But that's my day. That's what I chose to do and uh, It keeps it keeps the machine cranking, you know, if you keep putting out that content When doing a food product, do you run it through somebody to make sure it meets all regulatory requirements? Yeah, actually we have the USDA is on site where we do our canning They have an office there and they check everything all the time. You know, that's been done for years I've been doing that product for over a decade now But yeah, everything has to be run through compliance My labels for the cans have to be run through compliance Yeah, it's not it's not like just what I want to do You know, what we say on the cans the ingredients the calories all those things have to be run through compliance So we do all that All right guys, do you have any more questions? If so put them in that chat box if you put them in here now and then I end and I don't get a chance to answer it I will come back and answer it. If you're not watching this live Why not? Oh, you got something to do. Yes, you have a life. Oh, okay. I understand that Well, if you're not watching this live, uh, you can put your comments in the comment section Which will be below the video right below the description After I end this video here I don't like when I have to leave Email and visit another website to get the information Yeah Yeah I know what you're saying And I don't either But it works And that's the thing you got to go with what works a lot of things like I hate pop-ups I hate but I hate when I go to a website. There's a pop-up But they work I had a pop-up on my survival food site for six years now and it's made me millions of dollars And I hate them, but they work. So I got to go with what works. Not what I like. Unfortunately, james That's the way this stuff works out Thanks again jr peace and blessings always everyone see y'all tomorrow. Thank you so much james Appreciate every one of you being here. Don't forget you need to subscribe if you haven't done so I'm so close just close help me get there and don't forget to ring the bell Turn on all bell notifications here notified each and every time I go live I appreciate each and every one of you love having you here And I hope this helps you out. I'm so sure it was somebody give me a thumbs up and like the video if you would Also do that. I appreciate you guys so much and I'll talk to you later when we find the screen to turn this thing off which is Let's see here When in manufacturing food, do you check multiple suppliers monthly on product or stick with same? Now I have the same four farms that we buy our proteins from I've had it for over 10 years. I don't change that at all because we have certain specifications Certain ways we want animals treated. We do humane processing. We do non-mechanical separation The animal has to be treated right so there's no point in me switching any of that. I never do And sometimes I run out because they can't supply enough But yeah, I stick with what I got just do that