 How to increase your landing page conversions by up to 320% proven tips. Hey guys, are you having people come to your landing pages but you're just not getting the conversions you want? Well in this video I'm going to walk you through all the steps that you need to do to get that conversion rate up. And I'll show you how to do it over 300%. Not bad, huh? Keep watching. Hey, if you haven't yet make sure you subscribe, hit that subscribe button, turn it from red to gray. Don't forget to ring the bell. Oh, my bell's crooked. There you go. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or if I upload a video. So we want to get our conversions up, obviously. The more you get those conversions up the more you're going to get more views. The more you're going to get more opt-ins and webinar attendees and sell more products and all that good stuff. So how do you do it? Number one, create a conversion friendly landing page. What do I mean by that? A page that is proven to actually convert. Now how do you do that? You could go out and try to figure out all this stuff on your own or you could get a software called Cartra. Now I'm an affiliate for Cartra but I will have a link below. Cartra is amazing because they have templates in there that have already been proven to convert. And if you just grab one of their templates and put your information on it, you're going to tend to get good results too. So that's the first thing you need to do and you can spend all the time and money and try to tweak it and do all that. Or you can just grab one of their templates, pop it into your website and away you go you've got a high converting landing page. Number two, choose one call to action on your landing page. Now a lot of people will think well hey I'm going to try to get them to download this PDF and I want to get them to sign up for my webinar and if they want to buy a product I want them to click here and buy my course. Nothing could be further from the truth. All this does is confuse people. There should be one clear call to action. One on that page. Now you can have multiple buttons for that call to action. However you just want one call to action. Maybe you want them to buy. Maybe you want them to opt in. Maybe you want them to sign up. But make sure you're only using one call to action. Here's an example right here. This one here is by Monster Insights. Now if you look at this page there's only one thing you can do here. You can get started or you can get insights now. It's the same thing okay. They're only offering you one thing to do in this page. There's no navigation bar. You want to get rid of navigation bars on landing pages. There's nothing else to do. It's just opt in. That's the only thing they want you to do. Now here's another example from Opt-In Monster. It's e-commerce conversion optimization and it's get started now or get started. Okay you going to start or you're going to start. Okay so that's another good example of that. Number three use simplicity in landing page design. Don't try to go complicated. It's funny because people put forth a whole lot more work than they need to. A simple landing page is the way to go. Larger fonts not a lot of information just what you need to get your point across. Now here's a good example right here from WP Forms. It says drag and drop WordPress form builder. At the top it says get WP Forms now and in the middle it says get WP Forms now and it has all the information in the middle that you need and it's simple and easy to do. Number four is use colors and contrast to drive action. Here's another example right here from Opt-In Monster and if you notice they've got this blue but that green button really pops there. Okay this is the easiest way to do this by using these bright contrasting colors. It makes it so much simpler. You can use this technique to keep less significant information distracting users from the main conversion goals. Simply choose a color that is similar to colors on the rest of the page. It's that easy. Number five is use urgency. Urgency is so important guys. Even if you have a great offer, even if people think it's a great price, it's a great product, it's a great service. If there's no urgency why would they want to act right now? We want to get them to act now because if they don't act now what's going to happen is they're going to forget to do it. They're going to forget to go back. They're never going to do it. We have to create some urgency and we have to do it right now. Now this can be done in many ways by saying you have a limited quantity or limited time and here's a page right here I'm showing up here. It's got a countdown timer on it and it's the same marketing principles of all products is that we want to get them to do it right now and that countdown timer can oftentimes help. That is something else that is used in Cartra which I will have a link to in the description of this video. You can watch a video on Cartra. It's absolutely free to watch a video. You don't have to opt in or give your email or anything and if you're interested in Cartra which is a great marketing tool where you can do all these things. You can get a trial for only $1 if you use my affiliate link below. The next thing you can do number six is add social proof to your offer. This is quite simply one of the best things you can do. Now don't overdo this. I'm going to put on the screen here right now some testimonials from some people and what people are saying. Now these testimonial boxes are free inside Cartra. The software I just talked to you about. So you don't have to design these or anything. You just pop it right in. It's a template and then you can put it in the people's names and what they said and all that good stuff. But by using this people tend to want to buy your product more. Matter of fact it's been proven that 91% of the people look at reviews and testimonials and 84% of those people are actually swayed to purchase your product because of them. Number seven use live chat or a help desk. Now inside of Cartra this is absolutely free. It comes with the software. The one I've been telling you about in this video. It has the live chat. It has the help desk. The help desk is great because if you can't sit at your computer all the time and answer questions or you don't have somebody to do it. It actually sends you an email when somebody submits a question and you can jump right on it and answer that question. It notifies you and this is absolutely free within the Cartra software. There's a link right here. You can go to that link and you can actually get Cartra. Number eight make it easier for customers to contact you. If they see it's easy to contact you. They're not going to have that fear of if I buy this product what am I going to do if something goes wrong. If it doesn't fit. If I don't like it whatever the case may be. So it's really important that you make it easy for people to contact you. Eight hundred number is great. Having your email address on that page is great. Having a help desk on that page is great. All these things show that you want to be in touch with your customers and it makes it more likely to buy your products. And let me add to that having a street address is really important too. And if you don't have one you can get one through a post office service or something like that. But you got to have some address where they can mail to too. All of those components put together create a lot of trust and make people more willing to do business with you. Number nine use pop ups to capture traffic. Now on all of our survival food landing pages we have a pop up if they go to leave that page a little box pops up and it says wait get it now and use this code and you could save 10% off. So what we do is if we know we're losing a customer if we know they're leaving the page anyhow their mouse is going off the page we're willing to discount that product a little bit to capture their business. I can't tell you how many sales we get I would say probably 30 or 40% of our sales people use that discount code from a pop up box when they were on the page which tells me that's business I would have missed all together because they were leaving the page. Now this is something also that is in Cartra absolutely free when you get Cartra they will give you pop up boxes and exit intent boxes absolutely free on all your landing pages. Number 10 optimize your landing page with SEO. What is SEO? Search engine optimization. It's been proven that the majority of the traffic going to landing pages can be captured with SEO. Now you may build a landing page for a funnel where you're going to send people to it and you're going to email them and send them there and get them to buy your product but why not use SEO also. Why not capture people that stumble on your page that never got your emails and let them buy your products or services to you can do all of this inside Cartra they make it super easy. Number 11 improve your page load speed for higher conversions. Check out this. Now look at this one second delay in page load time equals a 7% loss in conversions 11% fewer page views and 16% decrease in customer satisfaction in dollar terms. This means that if your site typically does $100,000 a day this year it could lose $2.5 million in sales. Why do that? And number 12 track conversions on your landing pages to improve those pages. This is something else you can do in Cartra. Once again I'll have a link below for Cartra but in Cartra you can tell which pages are converting and which ones aren't. You can also split test your pages. You could have a different title on one page from the other page. You could have a different video on one page and the other page, a different picture, a different color and that way you can optimize that landing page and increase your conversions. All of this can be done free inside of Cartra. So as you can see you can really improve your landing pages and it's probably the first thing you should do. Most people tend to start making more and more and more landing pages thinking they're going to make more money but they've never optimized the pages they already have. It's a good idea to get those optimized first get them tweaked first and I know you could spend the rest of your life tweaking a page but tweak it enough to where you see some results. If you've tweaked it a couple times and you see zero results then you need to keep working on it. If you've tweaked it a few times and you've seen good results then you can move on to making another landing page. But make sure you've had success with one of your pages before you move on to making more because then you'll just be making more awful pages, right? But if you use a software like Cartra they have landing pages that are pre-built. They have templates in there. You can just grab one of those templates and customize it for your business and you don't have to worry if it's going to convert because they've proven it already does so that's a good thing to do. Once again the link to Cartra is below. All you have to do is click it. You can watch a free video. You don't have to give me your email or anything like that but if you like it you can get Cartra for a trial for only one dollar. Thank you so much for watching this video. I really appreciate it. Don't forget to give me a thumbs up. The button's right there. Go ahead and do that right now. Please. Thank you. Okay. And don't forget to subscribe. There's a subscribe button down there. Turn it from red to gray and turn on all bell notifications so you're notified each and every time I go live or if I upload a video. Thank you so much for watching this video and I'll see you in the next one. Hey thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.