 I think Sam is hugely respected in the industry, Madison is very respected and now with Vikram around, I think we do respect the report, we do respect the findings that come in and I think I do believe that it's something that the industry should read and understand really well because there are lots of nuggets of information that will be useful for the market here going forward. Well I think there is room for everybody to grow, the panel discussion I thought was pretty exciting and engaging. We had Rohit from Sony, we had Apuva from the print site and I was presenting digital so it was a really equally balanced kind of representation across the three mediums and to me it's good to see that everybody is optimistic and positive, it's good to see that everybody is looking at a business model but I think one of the key things that really did come out was that if you're focusing on, there are good and great companies out there who are fundamentally doing the right things from a strategic point of view, they are not the ones taking decisions on a quarter by quarter basis and when you have a business model that is so sound and you actually start working with them to try and solve for their business problems, they will always be growth in whichever medium that you work for. But it is really, to me that is really one of the big insights to say that how do we really work with the companies and clients which we are already doing to solve their business problems and I think something that I did mention which I'm told, the panelists also agreed to that I think it's a world where we are moving from data to insights to actually foresight and when you start helping companies from insight to foresight you get a seat on the table and that is again something that anybody can do today and whoever does it better is the one who will really make a difference in the way clients interact with you.