 Here's today's question. I feel guilty charging too much money With my clients that I have we're gonna dig into this here in a second Welcome to the build my sports biz show where we talk about how to create build and scale your own local sports training business It's time to get started with your host Ben neighbors. The show starts right now I've seen this question a lot over the past couple years and this is also something I felt when I started raising my pricing back in the day, I remember I went from It's kind of embarrassing to talk about I remember I went from $15 per session to $30 per session And I had this like sense of guilt of like gosh I don't know if it's worth it this much for for parents to pay me To do the same service that I was doing for $15 And here's the deal. I've noticed this with a lot of coaches is you know all of us we like to serve our clients and we're here to help and A lot of coaches have a bad association with sales. They have a bad association with money They think well, you know, I shouldn't charge too much because if I do you know, I don't know if my clients will do it and I might feel guilty if I'm charging too much and Here's the thing that I would tell you if you're struggling with this is The service that you provide Like you should be able to go to sleep at night knowing that Whatever the amount that parents or your clients are investing in into your business, let's say they pay you $200 month, right? You should make them feel Like they are getting something that is worth $2,000 per month. Now if you do that, you can go to sleep very easy at night And you have a lot of confidence when your business when you know that the product that you're selling You feel like it's worth 10 times the amount and so this way you feel like the clients that are working with you Like they're getting a great deal now The only way you can have that feeling is if you make your program better, right? And I know it sounds like rocket science will make your program better. Well, you know with that There's a lot of moving pieces Right, you can't just say well, I'm gonna make my program better because of this like it has to make sense to your clients Otherwise like, you know that sense of guilt that you have if you feel like you're charging too much that will never go away Right and what you have to do is you have to sell your program to yourself first and You have to believe that yes, this is so worth it And if I charge this amount like absolutely if I was a parent I would buy it I would pay way more than this amount if I had a child who's gonna be in a program like this and Again, this comes down to a quality of your program and I have seen over the past Six years now all right six years six years was a very long time of doing something especially on YouTube, but I have seen over the last six years So many mediocre coaches reach out to me and be like hey Ben like, you know, I don't know if I can charge this much because of this and I always ask will tell me about the quality of your program and They haven't like that when I asked that question. They're like well, you know, I do one session a week I do this. I'm like, all right, cool. Like what do your clients get outside of the session? How are you keeping them accountable? Like what are they doing when they're not with you? Like how are you helping them with our confidence with their mindset? I'll ask simple questions that I would feel like coaches that are experts would be able to respond but because there's a lack of Like wanting to improve the programs that guilt never goes away All right. So when you strive for greatness, right? Take a King James quote here All right strive for greatness. Your program gets better Right the price of your programs goes up the confidence that you have with your price goes up and that feeling of guilt goes away Right the feeling of guilt of oh, I'm charging $200 a month I just you know, I feel like that's taking advantage of the clients. Well, I promise you if you have that feeling It's because you don't feel like your program is that good and The only way to change that is by making your program better right Gotta do that and I know this is a common problem with coaches. I've seen the question enough at this point All right, so I hope hopefully this helps got to make your program better You got to sell it to yourself like you have to be The most firm person on the planet that your program is priced out the way It is because of the value that you provide and the problem that you're solving if you don't believe that if you don't fully believe that that guilt that you have is going to get bigger and bigger and bigger and Ultimately what that will do is that will cause you to go out of business in the future because you're not able to charge a certain amount and At the end of the day like that's I something I talk about all the time on our group coaching calls When your price is at a premium and you truly do feel like you're getting paid what you're worth Your business becomes more fun. You attract the right clients You make way more money at the end of the day and you go to sleep at night with a sense of peace knowing that you know what This is worth it for parents parents should be paying even more than what I'm commanding because of the value that we provide All right, that's it for today's video if you want to chat with me about how to make your program better Right and you want to ramp up your pricing and you want that self-belief that I'm projecting to you right now, right? If you want that then reach out to me. All right, what I'm gonna do is I'm gonna pull my number up here on the screen Send me a text here. All right, and I'm begging you if you if you reach out to me, don't call me All right, I don't pick my phone up All right, I don't pick my phone up. I don't ever do that. So text me That's very specific or shooting a text at that number. If it's during the week I will respond if it's not if it's on the weekend. I am a ghost All right, no one ever talks to me on the weekend except for my wife So can't reach me on the weekends, but you can still text me on the weekend Just expect me to get back to you on Monday sometime during the day But reach out to me there I will set up a 10 to 15 minute call with you on zoom where we can connect with each other And you can ask me questions I can ask you questions about your business and see for a good fit to work together. So that's it for today's video, hopefully this helps and a Good way you can help me grow here because like all I care about is helping more kids That's that's the whole point of build my sports biz comms the whole point of this YouTube channel To help me grow Send today's episode to one coach that you know that you feel like can resonate with today's message By doing that ultimately what you can do is we can help more coaches have more self-belief in their service They can help more kids period. All right, that's my intention So please share this with another coach that mean a lot to me and this way I can keep shooting These YouTube videos. All right, catch you later