 How to have the best online sales process for your company. Now, we all want to sell more of our products, of our services and stuff like that, but the key is to get it set up where we automate a lot of this stuff. In this video, I'm going to show you how to set up the best process. We all need a sales process so that you can sell more of your products and services and make more money and we're starting right now. JR Fisher, if you're new to my channel, you got to do me a favor. The favor is you got to hit that subscribe button down there. When you hit that subscribe button, you begin your journey into joining the Fisher family, but there's more to it. You got to ring the bell if you ring the bell, turn on notifications, which is right next to the subscribe button. Guess what? You're waiting. You become part of the Fisher family. You become part of the VIP group. But to finalize that, you've got to turn on all notifications. Wouldn't you ring the bell? It's real simple. I'll give you a second. Go ahead and do that real quick. You done? Good. Let's move on with the video. Now, we want to sell more stuff online and I got to tell you, I've been selling online since 2009. I've sold millions of dollars of both digital and physical products and I love it. But the important thing is I started this channel so that you guys could learn some of this stuff too. I have my own branded products on thousands of websites, including Walmart, and I started off not knowing anything, didn't have any idea about technology, couldn't type, still can't, but I did learn a lot about technology and I learned a lot about process. So I thought this video would be really good to help you guys set up your process because I know there's a lot of steps to it that I didn't even know about when I first got started. And it seems like every year, every six months, I learn new things and I try to put that in these videos. This one here is really up to date and it's going to have all those things you need to do. So let's get started. Oh, before I do, though, I have a free e-commerce course and it's going to be in the description below. All you got to do is click on it. You don't have to put a credit card up to any of that, you just click and learn. So it's super easy and it's totally free and it's got $197 value, so that's pretty cool. Grab my free course. Okay. Let's get on with these steps and let's talk about number one. Now here's the cool thing about having a process online. It's unlike a process offline because the online process actually walks people through purchasing, adding on extra products, buying again, contacting them again. It's all done through all these steps that I'm going to go through right now. So let's go ahead and get into that. Now the first step is to pick a great email provider. Now I've got one for you. It's called Cartra. Now here's what you need to do. You need to look down in the description and there's going to be a link to Cartra down there. Now if you click that link, you can actually go to their site and watch a video about all it does. Unlike a lot of email providers, it does a lot of things. Okay. Yeah. It's an email provider and it'll send out your emails. It'll, you know, remind people of stuff, that type of thing, but it also has a membership area and some of you may be saying, well, I don't even have a membership JR. I don't need that. I didn't either. And you'll find that at some point you may need a membership and this way you don't have to pay extra for it. In addition to that, you probably have to make sales pages. You're probably going to have to make landing pages. So it will actually do all that for you. It will also allow you to do upsells and downsells. Now an upsell is something that somebody has offered right after they buy a product. So they may buy a $10 product. They go to another page and says, hey, we've got this $50 product. All you got to do is click this button to actually add it to your order right now. Now if they don't buy that product right after that page, it goes to another page that offers them a little bit cheaper product. This is called a downsell and maybe it's a $30 product and it may say something along the lines of, hey, I know you didn't want my $50 product, but I've got this $30 product you may be interested in. Now all those products are going to be related in some way and that helps you make more money by having all that set up. In addition to that, it does many other things. You could load your videos in there. It has templates in there. There's just so much you can do. So you really want to check out Cartier. Okay. Now the next thing you need to do for all this stuff to work is you're going to get traffic. In other words, if you had a, and this is number two, get traffic. If you had a store and it was in the mall, you would have to depend on the foot traffic, the foot traffic that actually comes in your store and out in your store and that would largely be dependent upon the mall. I mean, how many people come to that mall each day? Now when you're online, you don't have to worry about that. Online, you can generate your own traffic. You can do it in a lot of different ways. You can run ads. You can run Facebook ads. You can run YouTube ads. Those certainly work, but you can do free content. This video you're watching right now is on my channel and it's free and traffic is watching it. People are watching this video right now and they're getting good information they can put into their business. So this is another way of doing it. You can do blogs. You can put videos on Facebook. There's so many things you can do. You can have free downloads somewhere where people can download stuff and that's going to attract traffic. So step number two is get traffic. Step number three is have a great product. Now this goes without saying, but a lot of people think, you know, I could just have a crappy product out there and I could sell it. And while that could be true, I mean, some people will buy crappy products. I know a lot of times I'll see a restaurant and I say, well, restaurant looks good. Let's go there and eat. And we'll go there and eat and we'll buy that particular food. But, you know, and I just had an experience at lunch today like that where I bought a meal and it wasn't that expensive, but it wasn't good. And since it wasn't good, I'm not going to eat that meal again and they're not going to get my dollars for that meal. Now this particular restaurant has some other good food in there and I'll go back for that, but I won't get that dish again. Now if you are new and you're starting out and you've got one product and it's not good, what's going to happen? They're not coming back to you. So having a great product is super, super important because when you do get people to buy, you want to have the chance to sell them other products. You know, one product does not make a business. You need several products. You need several offerings. And I know in the beginning, you're not going to have that, but on down the road, you've got to build on that. You certainly want to build on something that has good products. Now, number four is you need great sales pages. Now that's something else Cartrick can help you with. Remember in number one, I was talking to you about an email provider. Well, they also do sales pages and a lot of people out there will pay for email providers or pay for sales pages. A provider they'll pay for membership sites. You don't have to do that in Cartrick. It's all in there. So you need a great sales page. This sales page really is your sales person. It's the thing that needs to sell your product. It's got to talk about all the features you have, all the benefits you have, what people are going to get out of this product. And when you do this, you do this properly, you can sell a lot of products. And I will tell you, when you're doing sales pages, you want to test them, do different ones. But something else Cartrick will allow you to do is you could have two different sales pages. And you could do little things like change just the price, maybe one of them is $9, one of them is $10. Or maybe if you don't want to mess with the price, you want to mess with the headline. Maybe the headlines say something different. Maybe the background color is different. And the truth is, if you offer somebody a whole bunch of different sales pages and you just send traffic to it, some sales pages will do better than others. Now if you're really technically advanced and you want to build all these pages, you can. But in Cartrick, you don't have to. You can grab two different templates. You can say, I want to split and send half my traffic to this page, half my traffic to this page. And you can figure out which one converts better. And then you drop the one that's not doing good. And maybe you want to run that test again. Maybe you want to duplicate that page and change one more thing in there. And you're going to constantly do this testing to where you can just tweak it more and more and more and make the value of that customer coming through there and the amount of conversions you have on that page better and better. Number five is follow-up for non-buyers. Now let's face it, everybody that goes to your sales page is not going to necessarily buy your product. That'd be great, but it just doesn't work that way. So some people need two or three touches before they're actually going to buy your product. Now if you're using something like Facebook, you could put a pixel on that page. And you could actually run ads to the people who have been to that page but did not get to the next page, which would be your thank you page or your upsell page. In other words, that would tell you that those people went there but they didn't buy. So we're targeting these non-buyers. Now you may have a two-part order form. Maybe they put in their information, their name and email and got to that sales page and then they didn't buy. Well those are also non-buyers so we could actually email market those people, not necessarily through ads, but just send out emails. Hey, I saw you were at my page. I saw you looked at this product. And you were interested in it. Maybe you got sidetracked, here's that offer again. Here all you have to do is click and you can go back and get that product. Now, a lot of people will do that. They'll have an email that goes out to people who don't buy but that's where they stop. And that's a mistake because you want to send them maybe three or four emails about that same situation because here's the funny thing. We always think that if we send out an email everybody sees it. There's going to be a portion of the people that don't even see it because they don't open all their emails and it just gets clogged up in there and it gets lost. So we may want to send an email a couple hours after they visited that page and then we may want to send another email the next day and then the next day and the next day. And what you want to do with these is try different subject lines on each one because some subject lines obviously are going to work better than others. If they don't like the subject line or it's not interesting to them, they're not going to open the email. If they don't open the email, they don't see your message. If they don't see your message they can't click and they can't click, they can't buy. So it's really important that if you're going to do follow up emails to these people who did not buy, then you actually will send them three or four emails. Now, somewhere along those three or four emails, you'll have a portion of those people that will actually buy your product. So what Partra allows you to do is say, hey, I want to send it to everybody who came to this page who did not get to my thank you page. Those are the non-buyers. As it goes through this email sequence, each step of the way we want to check and see if they bought the product because if they have bought the product, we don't want to send them another email that says, hey, buy my product. They already bought it, okay? So Partra will allow you to do that. Once again, the link for Partra is going to be down there in the description. You can watch a free video on how it works. It'll just save you so much time. It's going to make you so much money. So make sure you grab Partra. It's a really good thing. If you do decide to buy Partra, I think you can get a trial for like one dollar. That's worth it right there. I mean, it's worth it to go down there and just watch the video and see what it does. So check that out. I really want you to do that. It's super, super important. So that's what you need to do is you need to follow up the non-buyers. Now the next thing we want to do, which I found works really well, is to offer bonuses, okay? Now bonuses are really cool because what they do is overall, they up the value of whatever your product is. So let's say you're selling a membership that's $27 a month or a product, you know, a recurring subscription that's $27 a month, which may be a great deal. Maybe it's normally 97, you're offering it for 27. But what if you also included a free report on survival? Okay, we're selling survival food at one of our companies. So maybe you offered a free report, but it had a $49 value. And you were gonna throw that in if they got the membership. And not only that, but maybe you had a two video course that showed up how to survive in the wilderness, okay? And that had a value of $69. You're gonna give that for free too. So now you've got your initial value, which was 97, you're selling for 27. And you've got two bonuses. When you add up all these bonuses, they seem like such a great deal, but understand both of the bonuses I gave them are things that are digital. And since they're digital, I don't have to pack it up. I don't have to ship it out. And it's something I could just give to them for free. And it really doesn't cost me anything at all, but they see the value of it. So I would say way over offer these bonuses to any product that you're selling. If you do that, you're gonna have a higher conversion rate. These bonuses things, they work great. Okay, number seven is you wanna have great guarantees, okay? Now you may not wanna use this guarantee on everything you do, but certainly if you've got a physical product, you 100% need to have a guarantee so that these people feel assured that if they don't like your product, they get it, it doesn't do what they thought it would do or what you said it would do, that they can get their money back. Because if you don't have a guarantee on a physical product, I can tell you right now, your conversion rate's gonna be very low because that's a risky thing for you to ship something to somebody and then to get it and say, well, I'm stuck with this no matter what. Maybe it doesn't fit or whatever it is, they need an out. So I would have a really good guarantee, maybe a 30-day money back guarantee and you will get some refunds. I mean, that's gonna happen. However you will lose sales if you don't offer one of these guarantees, you gotta, gotta have guarantees. Now the next thing that goes along with guarantees is step number eight. Step number eight is super important. Here's what step number eight is. Step number eight is super important because it is have great customer service, great customer service. This is more important nowadays than it's ever been in the history of any kind of sales before. You cannot compete in today's market without great service. And the reason you can't is because there are some companies out there that have figured it out and they have great service. So now there's this benchmark and I'll take fast food for an example, people know how they're gonna get treated at Chick-fil-A and it's gonna be awesome and they're gonna get served quickly and they're gonna be helped and it's gonna be good food and they've got that benchmark now. So maybe they go to some burger joint and the treat's terrible. There's some other chicken shop and they're treated terrible. They're like, well, Chick-fil-A doesn't do it that way. Chick-fil-A's got great service. And this can be true with department stores. I know when I go into Nordstroms, you know, the full-scale Nordstroms, maybe not the Nordstroms rack, but the regular Nordstroms, you're gonna get great service. You're gonna have an educated employee who's gonna dress nice and they're gonna be polite to you and you have that benchmark now of good service. Many years ago, I know when I was a kid growing up, there was a lot of places that they just didn't have good service. I mean, this is the way it was. So it's super important nowadays that you have good service and you could really blow somebody away with good service. If you really treat them nice, if you really do everything you say you're gonna do, if you have knowledgeable employees or you're knowledgeable about your product, then you're going to make a whole lot more money. Number nine is make sure they succeed. Make sure they succeed. How am I gonna do that with a product? Well, all products are actually going to solve a problem, give some solution. I know there's a toothbrush manufacturer now that's advertising a ton on the radio and they're selling an electric toothbrush. Electric toothbrushes have been around for a long, long time but what they've done is they wanna make sure you succeed and how are they gonna make sure you succeed? Well, it has a built-in flosser on this toothbrush and it has a measuring device on there. So they know that if they put that built-in flosser on this particular toothbrush, that you may floss and you're gonna succeed because your whole goal is not to brush your teeth, it's not to clean your teeth, it's to not have cavities, it's not to lose your teeth. So if they can add another little thing and they're like floss and they know people don't know how much floss to pull out, it has a little measuring device on there, that's gonna help you succeed. They also have a timer in the toothbrush and it lets you know when you're done brushing because it's gone through its two-minute timer. They think you should brush your teeth for two minutes and that's fine but it helps you succeed. So you need to make sure that your customers succeed with your product. That's super important when you do that. If you have a course, you know, you can have different stages they have to go through. You can have tests in there. You can have follow-ups. You can have help desk. I know we have help desk on ours. I do a coaching call once a week to help people out. So all these things are super important. You wanna make sure they succeed. Now the other cool part of succeeding is when people succeed, let's say, you know, success in our survival food company is they buy the food and they eat some of it and it's really good, well, they've succeeded, right? Because they bought something and it tastes good. They're gonna tell other people and I can now get testimonials of those people. If somebody goes through one of your courses and it's on how to bake cakes and they were able to bake cakes and they never could before and they look better and they're really cool decorated, they've succeeded. And if they've succeeded, I can once again get testimonials from these people. So understand that one of your main goals is to make sure your people succeed. Step 10 in the final one is create more assets, okay? So a lot of people will get a business going and they'll have one product and that one product, maybe a great product, maybe it's selling well, but believe me, believe me, as time goes on, you're gonna get competitors. As time goes on, maybe that product's not as popular. I know when we first started selling survival food, we were in it in a time where the country was really concerned about some politics and it may have wanna stock up on survival food. We're now at a time where they don't stock up as much and we still sell survival food every day, but they don't stock up as much, so that's dropped down a little bit. Now, I have probably branched out into a lot of different areas, but some of them is actually showing people how to sell stuff online like I'm doing with you right now. I'm sharing some of this information with you and that information may be in the form of videos, it may be in the form of courses, which I sell, it may be in the form of coaching, which I sell, so all those are additional products. Not to mention in our survival food line, we branched out and we have freeze-dried foods and we have breakfast buckets and we have lunch buckets and dinner and all these different things, so there's a lot of different models of those. There's a one-week bucket, there's a one-month bucket, there's six-month buckets, so we have a lot of different products because we understand that some of those products are gonna do better than others as time goes on, they'll go up and down, they kinda wax and wane, but you should constantly be adding new products. I know when I first started out, I had one course, just one course, and now I have a bunch of courses and I have continuity stuff and I have coaching and all these other things that I've added and all these things bring me money. You know, I have an inner circle, which you can check out, there is a link down there, the inner circle is where you can get access to all my courses, which is really cool. Check that out down there in the link. That's a really cool thing, you wanna watch that, there's a good video on that. So, understand that your business should always be adding new products, always be adding new products. That's the only way to ensure that you're gonna be viable in the future is to have all these extra products. And besides that, if you get all these products and some of them don't die out, now you've got income coming from all this wide variety of products that you didn't have before. So, if you're making $50 from a product a month, imagine if you had 10 of those products or 20 of those products related, but different products, now you've got all these different streams of income. So, I highly recommend add more assets, create more assets, that's what you should do. Now, I want you to think about this video and I want you to put some comments below. Tell me which steps you think will help you in your business. Tell me which ones you think you're gonna employ. Tell me which ones you already have if you've had some success with them or if you have questions, put those comments below. I'd really appreciate it. If you haven't already done so, you've got to subscribe. 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