 And I guarantee you guys have had these situations where you're in the supermarket and you're pushing around your shopping cart or what they, as they say, buggies or trolleys over there. And you're pushing it around and you look in the other carts of people that are walking by and there's a bunch of crap in there. And then, and they're walking around like zombies pushing it. And then you walk by somebody and you don't even have to look in their cart. You can just see it in their eyes that they're awake. And then you glance in their cart and they have like all, you know, healthy food and stuff like that. You're seeing the, like that zombie kind of effect at the grocery store.