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The Global Mobile Explosion: Making Sense of the Six Billion

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Published on Jul 3, 2012

Mobile usage is exploding across the globe, and not just in developed economies like Europe, Japan, and the U.S. The transformation in developing nations is profound, offering opportunities to reach entirely new groups of consumers in new ways. This session offers insight into the opportunities and challenges of the global mobile scene, from China to India to Egypt...and beyond.
Lucy Hood -- Executive Director, Institute for Communication Technology Management, USC

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