 Music is a very accessible type of data that people understand, and what we were trying to do with Bloom as a series of applications was help people realize that there were new ways of seeing patterns in information. We're excited to introduce you to Planetary, an all-new, stunningly beautiful way to explore your music collection. People already have a very intimate connection with their music collection, and they understand already some of the connections that relate the music to other pieces of music that they have and to popular culture, and they understand the history of the artists and they understand they have an incredible emotional attachment to the music that they listen to, so to present them with an interface that allowed them to explore and really perform their enthusiasm for their music. Planetary is a visual music player for the iPad. Artists are stars. Every star in Planetary represents an artist from your music library. Albums are planets. They orbit around their artist's star. Tracks are moons. They orbit at a speed based on the length of the track. We're just now leaving the era in which people thought about music as discrete things. You know, the idea that a track was represented by a physical object that one might have in one's collection. And in a way, the idea that Planetary was visualizing a collection of music as a finite set of things is already nostalgic. And the way that now people relate to music is as a stream, an infinite, oncoming stream of possibilities that they're moving through. And that was actually part of our planned evolution for the way Planetary would unfold, was that eventually we wanted to include a universe of music, which was much larger than the sort of solar systems that were created by the individual artists in the collection. The idea of a high resolution touchscreen that was at one's disposal for the browsing of media was still a science fiction. This was the very first iPad one was a very science fiction experience for people. The idea that there was this window into digital media that they could pick up and, you know, viscerally interact with. And so we really wanted to, you know, sort of, in a way, Planetary was part of the completion of that science fiction story. I mean, what is it you're supposed to see on this, you know, all of the science fiction programs we've seen previous to the introduction of the iPad, the thing you were looking at when you, you know, picked up your little tablet that had a display on it was some sort of interplanetary sort of navigational system. Data visualization in general, you know, is something that will grow to become a bigger and bigger part of how we relate to all of the data that we're swimming in. I mean, there's obviously, you know, big data has become, you know, at this point sort of almost a tired trope. But it really is, it's tired, I think, only because it's kind of, we're soaking in it sort of transparently at this point. It's not a new thing to consider. It's just everyday life is the production of data. And so, you know, what we don't yet have are meaningful handles on how to relate to all of that. And so, you know, part of what my belief has been for many years, long before the founding of Bloom and the making of Planetary, the idea that, you know, we need to understand data through playful interaction. One of the things that's interesting about Planetary is that really it serves as a visualization of a three-tiered hierarchical system of information, that's abstractible away from artist album and track. That can be, you know, that can be applied to a variety of systems as long as there are only three tiers. You know, maybe it's even, you know, houses of government representatives and votes or something, you know. Whatever that is, there are ways of imagining these three-tiered data sets being consumed by Planetary and represented in that system. So it would be really interesting, I think, to see someone, you know, point Planetary at a different data source. Generativity is, you know, it is like any kind of feedback loop. It has the ability to go off the rails quite crazily and quite quickly. And so part of what I think, you know, a lot of what our current thinking about the way we relate to computational tasks is that we run applications and we use them for a very specific purpose and then we close them. And I think that already, but in the future definitely, the use of computational tools is going to be more like tending a garden where there are a lot of things that are constantly unfolding and you're sort of steering them. And I think generative processes particularly are already the garden. And so this idea that, you know, part of what design will be in the future is understanding the constraints of the possibility space of that unfolding.