 Hey, welcome back to the channel. So in this video, I wanna talk about how you can make more money with any of your emails or basically any asset that you have that works using a concept that I call the double dipping method. Now double dipping is just this idea that you're gonna use something that works more than once. And what usually happens is when somebody finds something that works, they only use it once and then they file it away and they don't use it again. They go to create something new from scratch and start all over again. Well, I'm lazy. I like to reuse things that work because it helps me to save a lot of time and make more money and have a lot more fun in my business. So whenever I find something that works, whether it's a message or an email campaign or a certain niche that I'm talking to or a product offering or pricing, whatever it is when I find something that works, I put it into a folder on my Google Drive account that's called double dip. And in this folder is just a collection of different assets that I've used that are proven to have worked in the past. And I use them again to help me make more money with less time and less headache. So in this video, I wanna show you a recent example of how I use this double dipping concept and how you can apply it to your business and to the assets that work for you as well. So I'll be using email as an example in this video just because a lot of the work I do is around email but you can apply this double dipping concept to any asset, doesn't have to be just email. Anything that works, you can apply this same concept to that too. Now before we begin, make sure you hit the subscribe button if you're not already and hit the bell icon so you're updated for any of my future videos. Doing that helps me to know that you're enjoying the content. It also helps to share it to other people who can benefit from it as well. So with that said, let's dive into my computer right now. I'll show you an example of this double dipping concept and how you can apply it to your business as well to make more money in less time and with less headache and stress. So let's jump in right now. All right, so I'm in my active campaign account which is the software that I use to collect emails and send out email campaigns. And I wanna show you a recent campaign that I applied this double dipping concept to. So this was a four day campaign and it was for one of my products called the Super Fast Sales Email Challenge. I ran it from Thursday the 15th until end of day on Sunday the 18th. And I sent out 12 emails and this brought in $7,635 or so in sales which is about $636 per email. And that's not including any backend sales which I'm predicting to be around 30 to 40K over the next 30 days. Now what I want you to look at here on my screen is notice the titling here. SSE stands for Super Fast Sales Email and it says July which is this month. So I'm running this promo this month, July 2021. And if I go back to when I originally launched this product last year, 2020, you can see right here, 95, 2020. A lot of the subject lines are the same, right? So email is already dead, rotting mangoes. If I go to the second page here, number one reason people fail online, what's clarity worth to you, what it will be like on the inside, will it work for you, 59 minutes left. You can see these titles, right? Pay attention or remember those subject lines and this is just SSE. This is in 2020, September 2020 when I first launched this product. And if you go to right here, SSE July, you can see it's 2021 when I first launched this on the 15th. You can see here, same subject line, right? It's the same email that I'm using here. And if I go to the first page, you can see the same thing here, right? Number one reason people fail online, rotting mangoes, quickie for you, what it will be like on the inside, what is clarity worth to you, will it work for you, 59 minutes left. The same email I'm using, right? So I found, what happened was I found emails that worked in this first launch of the product in this first campaign in September, 2020. And I just saved these emails to both, I tagged them in here in my system. This, when I first launched it at 25K over a seven day period, I saved these emails to a folder in my Google Drive account. And I just marked it as proven assets or proven emails for this certain product. And as soon as I launched this product again or I ran a promo, I used those exact same emails, a lot of them in this same campaign and it did another $7,000 in sales over four days. So what am I trying to get at here? Well, when I ran this campaign again from 715 Thursday to the end of day 718 on Sunday, the four day campaign, I spent maybe, maybe 45 minutes to 60 minutes just cleaning up like the actual deadline changing the date from 2020 to 2021. And then also I have a new bonus that I added. So I just made sure to add that in the emails. And I sent it off to my VA and she scheduled it out on my email system here active campaign and on social media on my YouTube channel and also my Facebook groups. So I spent maybe 60 minutes to generate over $7,000 in immediate sales and another 30 to 40K, which should come in about 30 days on backend sales. Now, if I didn't do that, if I went back in here and tried to recreate all these emails from scratch, which I'm not saying not to do, it's always good to experiment. There's a couple of emails in here that I tried from scratch. I would have spent way more time trying to write these emails and I don't even know if they worked because I'd be starting from scratch and testing them again. So why not use the emails that have already worked in the past on the same campaign for the same product? The last one was almost a year ago. So why not use those same emails, those assets that are already proven to work on this exact same campaign for this product for any new people that haven't bought the product yet. And that's what I decided to do. So I spent 60 minutes generated over 7,000 in sales and I have five figures and potential backend sales from anyone who bought this product here. Now, the better part about this is I can continue to use these assets, these emails in multiple different ways to make a lot more money. So for example, I could use these emails and put them into an autoresponder flow. So when someone joins my list, these are the first emails that people see and it promotes this product here. I could turn these emails into a template pack, right? A digital product where I sell it for 100, 200, 300 bucks to somebody. I could use these emails to help me write money-making emails for clients, right? If I wanna use the same framework or same template, I could take this and apply it to another client's digital products or info products and use it to sell their stuff. I could also, like what I'm doing in this video, use it to create content. So I can use the emails here to create content for Twitter or YouTube videos or my Facebook group. And that's exactly what I'm doing in this video here. So once you find assets that work, you can use this double dipping concept to make a lot more money and build your audience and do whatever you wanna do with assets that are already proven to work. So in this case, I use assets, in this case, it's email, to make a lot more money from the same exact product, using the same exact emails. And I can now turn it into a digital product. I can also turn it into an auto responder campaign. I can turn it into content that builds my audience and makes me more sales. Lots of different ways that I can leverage these emails here. So that's the power of double dipping, is creating assets that you can use again and again and profit from over and over again and not just once. So that's how I make more money from every email using the double dipping concept or method and how you can get more out of every successful asset that you create. And again, it doesn't have to be email. Any asset that you create that does well, think about how you can use it and profit from it in more than just one way. So this simple concept has made me, my students, my clients more money than anything else or the easiest money than anything else because your easiest money is gonna be in assets that you already have, existing assets that you already own and that have already worked in the past. So I challenge you to start thinking about this concept and applying it to your life. And whether that's an existing asset that you created or your existing audience or your existing network and connections or your customer list, your easiest sales and profits a lot of the time is gonna come from what you already have and you're just overlooking it. So if you wanna see your bank account grow with less work, less stress, less headache, I challenge you to apply this concept to your life and your business and I'm sure you're gonna see that. Now, if you wanna learn specifically about email and how to write money-making emails, go to email rainmaker.com. That's gonna take you to my free Facebook group where you can join and I share a lot more content around specifically email stuff. So hope you got value out of that video. Give it a like if you did and that's it for this one. I'll see you in the next video. Take it easy.