 the five golden rules to having a successful online business. Okay, so you would have an online business and you want to know exactly what you need to do. Now, for years, I've kind of been asked this question and my mind would just kind of go boom, because I knew there were so many things you needed to do, but I narrowed it down to five simple things that you have to do to have a successful online business and we're starting right now. Hey, I'm JR Fisher. Thank you for joining me on this channel. I have sold millions of dollars of both digital and physical products since 2009 online and this channel is your channel. Yeah, it's your channel. It's a channel for you to come to and get answers to your online business questions. That's all I do. I answer those questions. I make videos based on your comments, so don't forget comment below if you've got a question. If you've had a success, if you want to share with me a story, comments below, okay? I will respond to you on those and don't forget also to subscribe while I'm thinking about it. There's a big subscribe button there and there's a bell. The bell will pop up when you subscribe. Looks just like this, sounds just like this, okay? When you click that bell, you will actually get notified every single time I do a new video. That way you don't miss out on a single thing. You'll also be notified when I go live and maybe we can talk live online. So in this video, I really want to get into what it takes because I've really studied this over the years and when somebody says, how do you make money online? I'm like, oh my God, there's so many things you gotta do. But what I did do is I picked these five things that you must do nowadays, okay? So you could do a whole bunch of other things. You could do a thousand other things. But if you don't do these five things, you're not gonna be successful online. You're just not, okay? So this is pertaining to right now. It's 2020. Things could change in the future, but I bet these five things will remain the same, okay? So the first one is free content. Free content. People no longer are coming to websites to just buy products. They want content. You know, if you go to sites like, let's say Home Depot, okay, they sell products, but they also have how-to videos in there and they teach you how to do stuff. So if somebody is trying to learn how to do something and the person in the videos, let's say showing them how to install a electric socket in a wall and they say, this is the way you do it. These are the screws you put in. This is how you turn off the power and this is the socket you need click here to get it, okay? In other words, now they've linked that video and that product in that video to one of their products. So that content's so important. Let's say you're an attorney. Maybe you start a YouTube channel and maybe you teach people how to do contract negotiations, okay? Maybe you're a real estate agent and you show people the best way to buy a house and find the best house and the best deal. And by doing so, you become this expert and once you're this expert in this content area, they're gonna say, well, they're an expert in this area, maybe I'll go ahead and do business with them. Content is so, so important guys and it's not a matter of just putting content out that's useless, okay? This video right here, I'm teaching you something you can use. When you get value out of this, maybe you'll click down in the description there, grab my free course, or you'll buy one of my courses that teach you how to do something because you already heard me and you said, well, that's got value so his course must have value. That's why content is so important and that's number one. Content is number one. The next thing I'll tell you is unbelievable customer service. Customer service is number two but I mean unbelievable customer service. You have to bend over backwards for the customer nowadays. If you don't wanna do that, you should not be selling anything online because you really have to take care of your customer. You have to over deliver and under promise and if you do that, you're gonna have really happy customers. Now, off the top of my head, I can think of several offline businesses that do this super well. I think of Chick-fil-A. If you go by any Chick-fil-A in the country right now at lunchtime, probably all day long, there is a line of cars to go in there and buy their products because they know they've got unbelievable customer service. When you talk to one of their employees, they always respond with the same thing. My pleasure, my pleasure and they smile, okay? And they're clean and they're neat and they do things right and they take care of their customers. Oh my God, they take care of their customers. Anything they can do to make you happy, they're gonna do it. In and out burgers the same way. You're gonna see a line around the building there because they figured it out. They know what works and it is really just great customer service. You can have a great product but you can destroy it with customer service. If you have bad customer service, you know, it's just gonna ruin your company. So customer service is the number two thing I think that if you're selling online, you've gotta have it. Now we use help desk where people, when any of our pages can click and the little box pops up and they can ask a question and we use those through Cartra. In the description below, there is a link for Cartra, I highly recommend it. If you wanna market it all online, you need email lists, sales pages, funnels, help desk, whatever. It's all built into Cartra, all one software. So go down there, check out Cartra. You can watch a free video. And if you want Cartra, you can get a $1 trial on it by using the link below. So make sure you check that out. Number three, now this one here is something that some people would argue, but I don't think so. Have a product that people need more of. Have a product that people need more of. So if I just sold a comb to comb your hair, people would say, well, they don't need more combs. Once they got a comb, they got a comb, they're done. No, it's not true. Have a product that they need more of. Maybe I could sell hair dryers. Maybe I could sell hair color. Maybe I could sell skincare cream. Maybe I could sell shaving cream. There's a lot of things that are associated with that comb. Now we sell survival food, and I know that if they eat the food, they're gonna need more food, okay? So that's a product that they actually consume. Survival food. Now some of our customers actually just buy it and eat it because it's really good. We do a canned meat, which you can check it out. Survival cave food. I think there's a link below. You can check it out. But that's a product that people will need more of. I also sell digital products, courses. So I may sell a course on how to set up a Shopify store, which I do have one called Ecom Road. You ought to check that out. Link's below there. But once they learn how to set up a Shopify store, they need to get customers and to get customers, they're gonna have to advertise. So I have another course called Facebook Ads University. It teaches them how to advertise. So I have other courses on top of courses and they're gonna have to email these people, right? I have email earning systems, another course down there. So I have a bunch of products that they're gonna need more of other similar products. So that's my number three pick, is have a product of something that they're gonna need more of. Number four, you may not wanna do this. I don't necessarily like doing this. Use social media. Social media is there to stay. It's super important. The way people check out your legitimacy nowadays is they see if you have a Facebook page, they see what you look like on social media, what kind of posts are you doing? And I will tell you guys, be really, really careful about what you put on social media. I see this time and time again, where people have what I would consider an extreme view about something, okay? About something. Maybe it's politics. Oh my gosh. If you can stay away from politics, it's the best thing in the world you could do. Post about your business, post about helping people, post about the services you provide, but don't post about politics, guys, because I want you to think about this first on this politic thing. And I know I'm gonna get some negative comments below. Go ahead and put it in below, I can handle it. But if you are of the belief of whatever it is in politics, maybe it's a far right belief, okay? And you post some of these far right beliefs out there because you wanna change the far left. You think they're wrong and you wanna change what they think. All you're gonna do is upset them. That's it. All you're gonna do is upset these people. You're not gonna change their mind. It's not gonna, they're not gonna listen to you and go, oh, I was wrong all along. I kinda see what he's saying. Yeah, I need to go far right now. Not gonna happen. Vice versa, if you're far left, you're not gonna change the far rights of you. There's no point in posting anything political. All it does is let people know what you're about, the people who already know you know what you're about and they like you because of it, and the other people are gonna go, oh my gosh, he's about that, I don't like him anymore. So it's not gonna do you any good. You're not gonna change anybody's mind. Make sure you use social media the right way, okay? Positive things on social media. This includes Facebook, this includes Twitter, Instagram, YouTube, whatever. And I actually consider YouTube social media. Even though I'm teaching you and you're learning things on this video, it's still social media. Anybody can come to it, anybody can learn from it. But I wanna add one other thing there too. Depending on the type of post you do, you wanna make sure it goes on the right platform. If I'm just gonna post a meme and some words, you know, I think Facebook is a good place to do that. If I'm gonna do a video, Facebook is not a good place to do that. It's not a video platform. If you're doing videos on Facebook, you're probably wasting your time. If you're doing videos, you should be on something like Vimeo. You should be on something like YouTube. YouTube is like the number two search engine in the world. Why wouldn't you be on there? And your videos last forever. People can search and they'll pop up even if you did it 10 years ago. I have a video I did five years ago and it's still one of my number one videos on how to put men tags in. So, you know, YouTube is a great platform but you use social media. You're gonna have to do it. If you have a business online nowadays and be successful, you're gonna have to use social media. And now, to my last one. What could my last one be? Number five, this particular one I tell you has saved me time and time again. It's saved my business. It's saved my income. It's saved my sanity. I mean, this number five is probably the biggest thing. And it's probably the biggest thing that most people fall down on and don't do well on and that's why they fail online. And number five is always change. Always change. Now, I don't mean by changing your product every week. That's not what I'm saying. What I'm saying is you really need to stay on top of what's new out there. You really need to look at different things. When I first started out, I had an email provider called Constant Contact. Number one, I didn't know how to use it. Number two, it was just way too flowery. I had these fancy templates and all these things and I would put 20 products in it and send out an email and not get any sales because I was doing it. I did everything wrong. But the point is Constant Contact wouldn't work for me today. And then I moved to, I think, MailChimp and then I did Aweber and then I did Infusionsoft, which is now Keep. And now I'm with a company called Cartra. Cartra is amazing. You gotta go get Cartra. If nothing else, I put a video below that you can watch for free. It's a Cartra video. It shows you all the things it'll do. But it actually wiped out eight pieces of software for me. So that's one thing I changed. I changed my email provider, my internet marketing provider. I changed it to Cartra. But that's just one thing. The other things I did was I changed in as much as who I was online. Now, we sold survival kay food. We still sell survival kay food. We're doing great because of the pandemic, one of the few businesses that do. But I also started doing courses. I started doing courses. I started doing one-off courses where people would pay me $1,000 for a course. I started doing continuity course where people would pay me $27 a month for a course. And all of these stemmed out of the fact that I had sold stuff online and made money online. So now I've got this survival food company. I've got all these courses. I've got different softwares I've used and I've evolved. My business does not look like the business it did in the beginning. In the beginning, I started selling cell phone cases. Okay, I sold cell phone cases. I didn't do well. I didn't do well at all. I had to change. I had a choice there. But then I started selling survival food but it was somebody else's survival food. And it wasn't good. It wasn't a good survival food, okay? And when they messed up and they couldn't fulfill my orders, I started my own survival food. And it's good. It's good survival food. You ought to check it out and survive with K-Food. But the point is I evolved and I changed and this change is necessary. Take an hour out of your week and just look around at what's going on around you. What are the marketing tools that are out there? What are the techniques that people are using? What are the sales funnels? What are the sales pages? Who's really doing well in the market? Watch some videos on YouTube. And I'm not talking about entertainment videos. I'm talking about educational videos that'll make you bigger, better and stronger. And you can do that on my channel too. Just check out a whole bunch of the videos on there and you're gonna do great. But that change, that constant change guys is so very important. And without it, you're gonna get left behind because online, you can't develop a product and a system and a method and just leave it there. You can't do it, it's not gonna happen because technology keeps changing on us. Things keep changing. I think of the car industry where for all these years, these cars, these gas cars have been clunking around town and polluting the air and all that. And the guy comes along like Elon Musk and he comes up with a super fast car that charges really fast, that has more power, that can go further than a gas powered car. And he totally changed the industry. I was smart, I don't know if I was smart or just hopeful, but I bought a stock in the beginning when it was cheap and now it's pretty high. So I did well on it. And he makes a great car but he totally changed the industry because he innovated. He wasn't stuck in the same rut everybody else was. So don't be stuck in the same rut. Now don't change for change, say. Make sure it's better. Make sure it's gonna work better. Make sure it's better for your customer. Do you give more value, whatever it is. But gosh guys, out of these five here from free content to unbelievable customer service to having a product that need more of to using social media, always changing is the thing that you gotta do. You just gotta do it. I hope you enjoyed this video. If you did, give me a thumbs up or thumbs down if you didn't. One of those things below. And don't forget to comment below. Comment below, let me know what you thought. Ask me questions, share with me some of your successes. I would love to see that. If you haven't subscribed yet, make sure you hit that subscribe button. Next to it, there's a bell like this. Ring the bell, turn on all notifications. Make sure you become part of the group that gets notified every single time I do a new video. And don't forget there's a free course down there. It's a $97 course. It's not gonna be free forever, not forever. Click on it, grab it, and learn. Click and learn. That's pretty simple stuff, no credit card required. Thank you so much for listening to this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.