 confused about whether you should have the follow button or connect button on your LinkedIn profile. In this video we'll be looking at what following and connecting means on LinkedIn and the pros and cons of both. You've also got the possibility of adding a follow button or a connect button to your LinkedIn profile so I'll be taking you through step-by-step instructions on how to add each of those buttons to your LinkedIn. I'm Jonathan Pollinger. I've been a social media trainer since 2009 helping businesses achieve their objectives using social networks like Facebook, LinkedIn, Instagram, Threads, Pinterest and all the major social networks. I've also been a trainer for NILC and established an agency where we manage social media. If you're interested in learning more about the contents of this video or any aspects of social media check out the links below. Let's get straight into the video. So on LinkedIn you've got the choice between having the connect button as we can see here on your profile or the follow button as we can see on Steven Bartlett's profile here you can see that I'm already following him but if I uncheck that you'll see that there we go it's the follow button there. Connecting and following so when you connect with somebody a couple of things happen. So first of all you get to see each other's content each other's posts in your news feed and secondly you get the ability to message each other. Following is a little bit different it's a one-way relationship so when I follow Steven just going to click the button there I will then start to see his posts in my news feed. So for non-high-profile people why would you want a follow button? Well if you're producing a lot of content so you're regularly posting perhaps you've got a newsletter perhaps you're doing audio events perhaps you're writing articles blog posts essentially on LinkedIn then the follow button could be for you particularly perhaps if you've already built up quite a strong network and you're looking to raise awareness through your content. The other point about having the follow button that really there is no disadvantage because you're not excluding the ability for people to connect with you so if I go to more you will see that Steven still has the connect option there so I can connect with him in the usual way. So it's something that I would recommend. So how do you switch on the follow button? So what you have to do is turn on creator mode something called creator mode so let's have a look at my profile drop down to resources and you can see that creator mode is currently off so I need to switch that on so it gives me a panel there I click the next button and it gives me a number of things number of features so topics at the top here along with some creator tools now if I scroll down you'll see that I have got the follow link as LinkedIn call it there so if I turn that on there will now be a follow button displayed on my profile so people have that option as the default option as the main option they can see the button when they visit my profile but they want to they can always go to more and connect that way so that's how to add a follow button to your LinkedIn profile. Thank you for watching the video I hope you found it useful do like the video and subscribe to our channel for more information on our courses and of course our latest videos do check out the links below see you on the next video