 That is huge! Oh my goodness, these guys obviously know what they're doing. If you are in the catering and the event space, then definitely you have to watch this video because in today's video we are reviewing this guy who's bringing in $15,000 a month throwing luxury picnics to see whether they're the real deal or not. Let's dive right in. Hello friends, my name is Wilson, your friend in helping you build a thriving small business and a profitable food business. If this is the type of video that you enjoy me analyzing and bringing the lessons out so you can learn from it, then make sure you guys smash the like button, give us a thumbs up, so we know this is the type of content you enjoy, you love, so we can make more of it for you. So go ahead right now and smash that like button. Just picked up my phone and started filming little clips of my day, just some behind the scenes of what it looks like being a luxury picnic planner. In about 30 minutes my phone will not stop ringing. We were both screaming on the phone. I just kept refreshing her video and seeing all these comments and likes flooding in. It's so awesome because the way that she described this, the very beginning of operating a business is exactly that. It's like you don't expect anything to come through. You have a surprise because you do good stuff because you make good food because you are passionate about doing something like this, delivering an experience and that feeling is really unmatched and quite frankly that's the reason why a lot of people in the food business are in it. They have this satisfaction that no other industry can bring and it's something that I can definitely relate to. I can see it in their eyes. I can see it in the way they describe it and I'm sure a lot of you guys can relate to this too. So definitely a great start. Hi, I'm Jocelyn Chin. I'm 24 years old and I'm Coco Chan. I'm 25 years old and we're the co-founders of Picnic and Chill. This person just submitted a large group inquiry about a gender reveal. Guys, notice for one thing. Notice when they started this business. 2020 is the year when the majority of the world is in lockdown, when everything shut off. I really, really, really appreciate and am inspired by these girls because I truly believe and I truly understand that because 99% of the people out there during the lockdown, what do they do? They bunker in. They slow down. They don't do anything because what's going to happen is that they're waiting. They're waiting for the world to turn back to normal, waiting for things to be back to normal again so they can carry on with their lives. But the 1% of the people out there, they understand the rules of the games have changed. What do we do? We just need to do us. We just need to know now that the rules of the game have changed, what are some of the problems that other people are having, and we are going out there to create solution to other people's problems. That's the reason why I really appreciate them and I am really inspired because they are not sitting on their feet, on their hands, and not doing anything. It's something that is very, very important for us to realize is that it doesn't matter about the external circumstances that life throws at us, whether it's a lockdown, whether it's the weather, whatever the case may be, it's up to us doing things that we can control. That's what's going to make the difference. 20 people. I think it looks like we are free on that day. Really, really smart three types of offering. Why do they have three types of offering? And by the way, I'm just taking a guess right now. I haven't finished the video, but the reason why is because they understand their clientele. They understand what the market is looking for. What is the problem out there? The first date starting at 185, who are they targeting? They are probably targeting the guys that are chasing the girls that wants to deliver an experience to them. That's why it's called the first date. Makes total sense. Second, picnic and chill for 285. Picnic and chill. What does that mean? That probably means that it has a little bit more things to do. It's probably a group of girls, two or three girls that just wants to hang out and chill with their friends. They haven't seen each other for a long time and they want to be able to hang out in the outdoors. That's what it sounds like. And grandeur, you know what? I don't know what that is. It could be for a baby shower. It could be a gender reveal. It could be a milestone, something to celebrate, something that is a little bit more like grand. This is my assumption and they understand exactly the three types of problem that these people have, whether it's bringing people on a date, whether it's girlfriends wanting to go out and hang out, whether it's something to celebrate. They understand that due to the lockdown, people cannot do it. These things indoors, people must turn things into the outdoors. And that's why they're doing this. Very, very intelligent. We do also take a lot of bigger parties. So we do take, you know, bathrooms, baby showers, all these really funny events. And those go up to, you know, 1,000 to 2,000 depending on how many guests and how many add-ons. Wow. Guys, $5,000 to $6,000 per month is not a small sum just for setting up picnics. I love the fact that they throw all the money that they make back into the business because that's how it should be. Whatever you make, invest it back in your business. Don't take it out and go and buy yourself a Chanel bag. That's not how you do things. And when you are in business, you're in it for the long run. It's a lifestyle. It's a way of being. Make sure you invest your money back into the business because there is no get rich quick theme. There is only long-term planning and you need to be able to build, build, build, roll the money back in until it becomes a big golden egg. Then you can just reap the rewards afterwards. And then you will just have her set prepared for her to pick up. We still wanted to do something, you know, special for her. And we decided to throw her a picnic and Coco and I do love, you know, making things really cute. And we got really good feedback from our friends and family. So then we just started, you know, doing some more for our close friends. Maybe we should turn this into a business. This is majority of how businesses are formed. They created something to scratch their own itch. Usually it's a problem that they have themselves that they're trying to solve. And when they have a good solution to it, then they just provide the solution to everyone else who has the same problem. And there you go. Business is born. This is the way that we need to be able to see all the different types of business. We do not go and create food just because of the fact that we want to create this piece of food. Hope that everyone else would like it. No, that is not the right way of thinking when it's building a business, especially a food business. We need to be able to understand what are the consumers wanting? What are they missing? And then create food that matches and that feeds into that problem. That's what we need to do. I was laid off and now it's the side hustle, turn main hustle. So this is my full-time job. After we went viral on TikTok, that was when I was kind of thinking back, like, how is this going to become, you know, my main hustle now? And my day job was really taking a lot of time away from me focusing on my picnic business. And as I saw, you know, more followers, more bookings, I realized, you know, maybe I should take this time and concentrate on my picnic business because it really is going to somewhere. I really love how organized they are. Did you guys see, like, everything has a calendar and everything has like a booking system and everything. And they're only, what, 24, 25? Yeah, a lot of us, what do we do? We leave everything into our Instagram DMs. We take orders, rewrite it down on a piece of paper, on Excel, on words, whatever the case may be. But they seem like they have their stuff together. Very, very good job. In the morning, I check my phone immediately. Look at all the emails. Usually my car, Coco's car is already packed and ready the night before. So we just kind of, you know, grab a few last minute items. We go to the picnic and we set up. We are always there about an hour early. And after that, we have two hours to, you know, either run another picnic, or we have two hours to go grab some food or work on emails in our car. Once we're home, we take out everything from the car. So we unload everything. And again, we sanitize and clean everything once more. Since we're home now, we put away things that we don't need for the next day. And then we grab things we need for another picnic tomorrow, basically. And we repack the car again. We also go over with like a checklist to make sure we're not missing anything. We also go over our emails, text our clients for tomorrow, just making sure that we're all set and ready to go for our picnics tomorrow. That is huge. Oh my goodness. These guys obviously know what they're doing and they're the real deal guys. They have our stamp of approval. Real deal. The reason why is there's multiple factors in this. First of all, they are prepared. Did you guys notice that they have a checklist to make sure that they do not forget to bring things? That is huge. Huge, huge, huge. Because the last thing you want to do is to come off as not being professional. Whether you're doing catering, whether you're doing business, whether you're doing anything, photo shoot, whatever the case may be. Always have a checklist to keep yourself organized. Always to remind yourself of things that you need to bring, whether it's more ingredients, whether it's, Hey, you know what? I need more sauces because the more professional you are, the more you can charge. Because at the end of the day, it really is all about the experience. You're selling an experience. If your consumers, they go to this picnic and it's missing a pot, it's missing a flower, it's missing knives, it's missing the tablecloth, then what kind of experience are you selling? You're not selling a good experience. Understand that in the food business, event space, catering, whatever the case may be that you're in, it's always, about the experience. Definitely pay attention to that. And one more thing that I want to share with you guys that there is super, super savvy about and that they do such a great job about is communication. Did you notice what she said? She said that the day before she would text her clients to let them know that things are ready. And so then that way their clients would have peace of mind that, you know what? The party that I'm hosting tomorrow with my friends that I haven't seen for months is all good to go. Have that peace of mind. And that peace of mind is worth a lot to that customer. It adds to the experience that these guys are delivering. And on top of that, communication is one of the key, key things, setting the right expectation, key things when it comes to any type of business. So if you're selling food at a restaurant, if you know the meal requires 15 minutes to make, 20 minutes to make, then make sure you communicate that to your customers. If you know for a fact that you're doing a limited edition and you're going to sell out, then tell your customers right from the get go. These are things that sets the right expectation over communicating is always, always better than under communicating. This is a day in a life as a luxury picnic platter. It was definitely the game changer for us. I did not know, you know, my video would blow up overnight. The intention was just to kind of share, you know, what a day in my life looks like. It was a random morning. I had no plans all at one time. So many likes and followers just started coming through my phone. My phone will not stop ringing. And guys, by the way, if you guys are not on TikTok already, then definitely jump on TikTok. It is definitely one of the best platforms to get your brand known out there. And the reason why is let's share with you a little bit more about how the TikTok algorithm works guys. With TikTok algorithm, what they do is that they show your video does not matter. They do not account for how much followers you have or how much views or how much likes you have. It doesn't even matter as long as your content is good, as long as people find it interesting, as long as people can relate to your video. So you're not making an ad. You're sharing something that is authentic, something that is real, something that people can relate to, then it is all good to go. That's how the TikTok algorithm works. They don't take into account of your followers or anything. That's the reason why as a small business owner, what do you do? You have to keep and constantly create content and post it on TikTok because you never know. One day you could just blow up just like them, a million likes, five million views. Never know. TikTok is a platform that's going to make you just like how it's going to make a lot of people already. So definitely don't sleep on this platform. Before the video went viral, we used to take our bookings using a Google form and we would just always refresh our Google survey, see if we got another booking. Ever since the video went viral, we had to figure out another way to take our bookings, so that is when we actually had to make the switch to get a website domain, get a scheduling app, and all these things just happened to us so fast, we had to adapt to all these changes within one night really. What are we going to do? We know back within three to five days, then not be perfect. We only had a set for two people, but now we're getting inquiries of four, six. We even had a quick press for a small micro wedding for like 40 people. We had to make more tables. We had to make three more floral arches, so we really had to get to work. All these, by the way, are great problems to have as you scale a business, as you become more and more busier. All great things to have and I'm glad and I'm very, very happy that has happened to them and they deserve everything. It's very, very awesome. Awesome learning business basics. Oh my goodness. They probably learned something from us. Yeah. I'm going to ask them. You know what? We should reach out to see if they actually learned something from our YouTube videos. Right. So we Google everything and even after each picnic, we try to ask for feedback so that we can keep improving our picnics and keep improving our customer service. I have been running all of the picnics by ourselves for the first, I would say four months and we hit a point where we definitely need the help and so we hired four girls and they all have different availabilities and this isn't us hiring because we don't want to do it and we just want to let them do it. This is because we have multiple picnics at one time. We're in L.A. right now for a pop-up, but we are in the Bay Area. We also do want to hire more people. We actually just posted that too. The event industry is so big. There's so much room for us to grow. Every day we're trying to learn something new. Every day we're trying to improve our business. We would not trade this for anything else. This is our baby. I love it guys. I love it. You guys are the real deal Coco. You are awesome. I love you guys. That's awesome. Something that I really, really appreciate about them is that they're always learning mentality. Always out there learning how to improve and how to make things better. Always learning from their customers as well. They are learning and they are executing and making tweaks within their business to improve it all the time. At the end of the day guys, we're not going to become good business owners overnight. It doesn't happen like that. I've been in business for over a decade now guys and I'm still learning every single day. So do not compare yourself at where you are on your journey with someone else who's been doing it for years. Do not ever compare. The only thing that you should compare is you today and the person that you are yesterday. Are you improving? Are you improving progressing every single day? And if you are, then that is a thumbs up already. Now, speaking of thumbs up, you know what to do. Smash the like button and give us a thumbs up if this is the type of content you enjoy. Once again, this allows us to know that this is what you like, what you enjoy. Analyzing, reviewing these videos so I can make more of this for you. Now, I'll see you guys in the next video.