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Published on Apr 25, 2014
Be Powerful - make the right choice, have a positive impact!
The 'Be Powerful' animation aims to reach existing and potential consumers of rhino horn and items from other endangered species, with the simple message that each person can harness their true power and make the right decision: Decide to only buy products which do not contain materials from endangered species; materials which are sourced through illegal trade.
RhiNOremedy is a charity which aims to help tackle illegal trade in endangered species, in particular those targeted for medicine. The rhino is the organisation's flagship and mascot, and is a species which is currently suffering from an upsurge in poaching as a result of demand for rhino horn. People are buying medicines, tonics, and items such as carvings and bangles, containing rhino horn. Many amazing animals are targeted for their body parts including tigers, bears, pangolins and turtles...these species are becoming increasingly endangered.
Be Powerful - have a real and long-lasting positive impact. Make the right decision, as lives and entire species are at risk.
Produced by Evie Astbury-Field of RhiNOremedy with the support of the American Association of Zoo Keepers and Chengdu Research Base in China. Animation by Microcosm with the musical talents of Mark Kennedy and Andy Moor.