 With Black Friday around the corner every business is looking for new ways to market its product and services After all Black Friday is not part of the year when you can easily boost your sales and increase your profit The Black Friday is a date when retailers offer deep discount on items to kick off the holiday shopping season Now people love shopping on this day because of the slush price of the product bought at e-commerce stores As well as brick-and-mortar stores if you're looking for marketing strategies for the upcoming Black Friday and beyond Then stick around as we will talk about how retailers can harness digital marketing for massive sales Welcome to business and sites on plus TV Africa. I am Justin Acadone Now for stuff addressing the level of impacts a Continent like Africa has had and the globe remains a point of discussion that can never be overemphasized This is Joseph the continent today has been faced by continuous increase in inflation This next report focuses on Africa's economic growth. Take a look. Africa has constantly Experienced numerous ups and downs in the area of economy and salt resulted in several crushes of the economy Nigeria as the country on the western part of Africa Considered the giant of continent as experienced more in the area of economic inflation Looking at the relationship between the dollar and denier Following the pandemic in these recession in 2020 Africa's economic growth recovered bought microeconomic stability weakened a Missed global commodity shocks are depreciating currency trade restrictions and monetization of the deficit Inflation is sorghum and pushing millions of Nigerians into poverty everybody knows that the problem in business in Nigeria today is that most means are saturated the Community the economy is not friendly the policies are not friendly to business owners It's not used to sustain the business a year from more than five to seven years One year ideas from other countries and how they are doing it and how they are making it right We hope it will also help us to also do it right in Nigeria looking at the statistics generally in the world there has been a increase in inflation generally which has affected the price of commodities and so is a global thing Finding the last in solution to the downward trend in Nigeria's economy all lies with the leadership as many have said With the forthcoming elections one will say that once the right mandate leader steps in Economy can experience a turnaround for the best nobody can deny. They don't know what is going on in Nigeria The economy is not in any good shape. I mean and this lack of Good leadership first to say the least a lot of inflation going on Things are a bit difficult for every day Nigerians Economy is connected to politics. So as much as we get our politics, right? We can also get our economy right Nigeria is a great country But it's just our bad leadership that puts us where we are and the way forward is Petrotic leadership and sincere leadership There's going to work While the economy is projected to grow at an average of 3.2 percent between 2022 to 2024 Inequality in terms of income and opportunities Remains I and has adversely affected poverty reduction as a lack of job opportunities Is at the core of high poverty levels regional inequality and social and political unrest Welcome back. Now. So let's get started in the past There was the brick-and-mortar approach through which retail has reached success by giving people a reason to visit the shop This strategy was effective in attracting more visitors and increasing the conversion rate The clients typically stayed longer bought more goods and spent more money Then the COVID-19 pandemic began and the crisis became the new competitor Retail has reacted and while some succeeded many failed Now they discover the solution against the crisis the right way to boost the sales during a pandemic Appropriate digital marketing strategy joining me right now is some sin or largely digital Entrepreneur is the founder knowledge digest Africa. Thanks for joining us in business in Saitan plus TV Africa It is indeed our pleasure now in my intro I said that before now it used to be the brick-and-mortar approach people usually go Just to the shop directly to get whatever they need but now since COVID-19 a lot of people are actually trading online and you know the return tap in massive But my first question would be black Friday black Friday black Friday everyone is talking about black Friday November like this It's always black Friday and people want to make massive sales if you were to advice a retailer What should they be focusing right now? So first, thank you for having me to come on to share this platform I think the fact black Friday is an interesting one because many things do happen during black Friday So for me as a digital entrepreneur and a business strategy, I would say that people should focus on Items that they really want they really want to buy to focus on buying those kind of items in period like this You know what is happening the economy the dollar keep going up So like there's a liking with that even when you get to January February You're gonna have these to grow more if nothing is done in the country to try to work against the dollar going up So I would suggest that you think about certain things when you want to buy into Black Friday for instance, you think about what we call fire sales. You know, how do I take advantage of? Product that is extremely expensive, but it's going at different weight in a lower way How can I buy more with so if I'm thinking about like a business person? I'll think about buying more of it because I know that is it probably that is it jacks up And I can make more profit if I want to resell that in my own retail store or in my own Carol's sharp or whatever platform you want to use to market it So for instance talking about furniture So I can decide let's assume I want to do it in terms of like building in business And I want to reach out to real estate guys. So what I can do is buy in bulk Because there's what we call black Friday afternoon, which is extremely like 50% discount 25% discount buy in bulk But again, I must have done what we call off selling off selling in a way that I will make sure that I'm talking to My clientele that are into the real estate space for instance that are looking for interiors to buy because many of them Think in that direction, but I'm a business person So I'm buying book and then look for a way to upsell so I can say, you know what I can give it this product Well, maybe $100,000 or 100,000 But pay me 20% of it and then when I supply you you'll pay me the rest Whereas I know where I can get the cheaper and I'm taking advantage of the black Friday So we call it off selling whereby you upsell somebody to pay part of the money But you drop more of the money to get access from the black market opportunity Black Friday opportunity and then you can go back and sell to people So you have to think about the fire sales that is happening. You have to think about off-selling So even you that desire to get into the black Friday, maybe you want to sell Because you have been focused more on the consumer side per se as a retailer as a seller Specifically now. I really want to make the most of it. How do I exactly know what to say because in my head I'm thinking that if I'm giving out this counter or slashed sales and you know various Competitive rate I might be losing money per se in my head. How does that really work? So for me, I would say that we're doing black Friday You have to do certain marketing strategy in place So if I have products, maybe I have it in bulk and I want to sell it I want to use black Friday as a medium to to sell this massively. I would think about what I call affiliate marketing So I get people to say, you know what if you're going to you know Affiliate marketing is like you getting to give somebody commission to talk more about your product So I can say, you know what if you can reach out to more people to take advantage of this and you use your URL And people go to your URL to buy from my store based on this black Friday You get 10% 20% discount. So what that means is I'm gonna have what we call viral marketing Because I would have created links that you can always create your own link to promote my product or create your own Pages or blog to promote my product in exchange for the commission you want to get from me Which is affiliate marketing. So and then if I want to make money, I'll say I'm gonna give you 50% You know, that's crazy. So for me, who is the seller? I must have looked at my major course look at my turnover when I do volume and what I'm going to get back So for me introducing affiliate marketing, what I'm simply doing is getting more people to be my salesmanship To project massively this my product from whatever platform. I'm using to sell it. That's affiliate marketing I can think of using what we call content marketing So for me using content marketing means that I begin to talk about Experiences opportunities testimonials of people. So it's be like a story telling but engaging my stories Story telling with what we call a signature Right, but you are ending the conversation to say, okay I'm giving only 10 slots to people always you have Limited numbers you are giving to people so that you can have massive people to rush into that opportunity I can give an instance for instance Give an example of me trying to sell this product 20 people have used it. Maybe I'm telling Beauty product I think 20 people have used it share their testimony show the inside before and after and then give like 10 Slots and say okay, it's gonna close midnight of social time What happens is that everybody wants to get into my funnel What I've used is called content marketing using that as a way to also influence people with story telling So you can decide to use that method But if I using what we call a storytelling kind of campaign, it means that you have to tie it around testimonials You have to even use an influencer if you want to go for that get an influencer to hold your product And then begin to talk about it. No, you won't talking about it and then that give an insight So we can keep going about different marketing Okay, we can use yes, that's several and you know, we'll take it blow-by-blow Approach because for instance now I talked about them how people would ordinarily go to the brick and mortar stores to get there Whatever they need but now people are doing so more online these days For instance, now, let's just a paint a scenario right now We're talking about digital marketing how we can harness that to get them better sales. I don't have a shop And I know I'm very good at selling. I have a passion for selling and then I know that I could I actually have a bit of the goodwill I could get them goods from a particular maybe Manufacturer or wholesaler and I want to pass him at the retail level. How do I go about that using digital approach? So I'll give like three approaches to this I mean, it's gonna be around you understanding what to do first Why can't you decide to set up a blog for yourself or leverage on blocks of other people to be able to push this? Which means that many people read what is happening just like we want to know what is happening every day via different newspaper You can decide to do what we call and hard Add that you see on different newspaper I mean popping up and then you can use that as a trend to be able to even project That product you've collected from someone because you don't even have the product But you want to make sales out of it, right? So you can decide to do a blog marketing whereby you are leveraging on blogs to write about that product and then people can read it So imagine you thinking about getting your write-up on Lincoln Linda KG Bella Ninja blocks that you know That okay relates to your target audience. So if I'm talking about I have product around entertainment I have to look for entertainment and entertainment blog if I have product that relates to health I have to look for maybe the first 10 out Blogs so that I can use that to leverage and take advantage of their audience because they have traffic massive traffic is what I'm Trying to leverage on and where people see they will be able to in returns Come and buy for me. Whatever. I'm selling that product on the internet number two is for you to think about forums So, you know, there's there are online forums, which is like online community of people with the same interest group So for instance, you have people talking about relationship. They had several forums on relationship You have there are several forms on health. There are several forms of spots on entertainment So if your product is for instance about relationship about else about Things that will help people solutions you are creating then you go to those forums now You sign up as a member of the forum and then you you make yourself available to Present yourself like a nice pack like a solution like somebody who is creating solutions on that particular platform Don't don't don't make them know that is your product will begin to give tips You know people begin to recognize your username that you are using to talk about different Opportunities different things we can do like they are providing solution. I think that as you're providing the solution You will indirectly introduce that. Oh, I think this product will be useful for you You can check this link that link still is your own platform Well, indirectly you are on the platform speaking like a nice pack picking speaking like somebody who saw something from a platform And then recommending it to people on that from just imagine you are being 100,000 people on the forum and then you're sharing different tips and you recommend a product indirectly as you're sharing the Differentives maybe 10% maybe 20% from people in that forum or that segment We go to that particular website or that platform where you have your product and can make purchase What you have done indirectly is that you have positioned yourself like a solution provider for indirectly Projecting and selling your own product on that platform. That's for a marketing And then you can think about what we call social media marketing Okay, so that means you begin to think about how do I promote this product? I mean you have Facebook Twitter LinkedIn Instagram You have hearts that you can use in targeting the right people and you project this That's like the thought aspect that we give you have a product or you've collected a product from somewhere You want to take advantage of the black Friday? All you have to do is make sure you target the right audience look up at where they are look at the Demography that you're looking at and then begin to target your heart so that they can come to that page Maybe your social media pay maybe your blog where you want them to see that product Maybe it's that even the page you have created or where you have given you to sell that product on somebody else platform Right, all you need to do is make sure that you're getting the right people to come there and they can take advantage of it I will heart the last one by saying do a giveaway So you're selling a product and the product is maybe what? 50,000 yeah, right and you can say okay if you buy to you can do what we call give away if you buy For I give you one free the right to I give you one free right or you say you know what? I'm going to give the first 20 people to buy from this store What that means is that your 20 people can turn to 100 200 Because what you're doing is that you are prompting more people to want to get within that corner of the 10 20 people And then that can give you massive sales during black Friday It is a strategy you can always put in place to make more more money during black Friday Okay, I'm gonna put you I'm gonna put you on the spot a bit and we had talked about them Competition and them collaboration, you know, so something just occurred to me right now So you were just making them those explanation for instance You know, we know the big names when it comes to digital marketing and sales You know, I don't call all the jays and the case has its where you know because even most of them They don't even have the projects themselves They have other retailers who go to them to you know to put on their platform So the issue of a competition and collaboration still comes to my head right now You know, you are not as big as those names Would you rather start on your own and be a competitor or just that go with them and collaborate? So I think I'm gonna just use two in one strategy. I mean, so there's nothing wrong for you starting But there's beauty for you collaborating because if you collaborate you get more edge You have more visibility you can move faster than you start in a low But that doesn't mean that you should not start so for instance, I mean I'm a writer that you just starting up There's nothing wrong for me to look for aspects within my field and begin to have interviews with them the way I'm doing What that means is that their credibility out to my credibility and gives me an edge in the marketplace What I've done is collaboration. It's not me going through the rounds of beginning to promote individually I'm beginning to create my community and leverage on their community. I recognize that they are aspect in their field I begin to do what we call broadcast I begin to think about you know how to do interviews for them because when they come on my platform What that means that their community sees like oh, I think what this guy seems I mean is a perception management You know people begin to say I think what this guy is doing is right for is that a means to be missed a series and Influencer to come on his platform. So that's collaboration. So you need to think about more of Collaboration than you started in a so imagine you thinking I say you want to start Facebook of your own Give it a name. You're gonna struggle the technology you want to use I mean demand power the resources You don't really have it There's nothing wrong for you to leverage on the crowd the population the numbers that you have on Facebook Just open an account and then take advantage of how can you make more money or do more business or have Collaborations with people on that platform just imagine the the kind of opportunity that LinkedIn has created in a way You have professionals not that you cannot start your own LinkedIn account and quality name that you weren't is good But I'm saying that it pays you more. You have more edge. You have more money. You have more more Access more visibility if you think about collaborating than thinking about competition First we don't even have the resources. We don't have the money. We don't have the manpower. We don't have the skill set so obviously you're going to be spending more than an organized Platform that has everything it takes in terms of backing them to be able to do more Based on what is happening in the tech world So you always think my advice is that always think of collaboration always think about Platforms that can activate that can make you visible that can make you have more access to people in the marketplace To do more for yourself. This is watching business and site and plus TV Africa and we still have them something a lot of the digital Entrepreneur founder knowledge digest Africa and we're looking at them boosting souls with some digital marketing in the moment We'll come back with more. Don't go away All right, welcome back to business and site and plus TV Africa something has been giving us lots of useful insight And as we begin to wrap up he's going to even dish out some more something some people seem to believe that After all, I really don't have them so much. My business is not so big. Why should I be exploring digital marketing? What would you say to them? so our advice that They need to think about digital they need to make use of the digital platform to do a lot of things because you can reach More people with a little amount of money. That's number one number two You can create a community that you can have access to or control over I can even jump into an existing community that you can leverage on to even make more money for yourself and make your brand visible So digital is almost everything I use the word almost everything because at the click of the mouse if you know what you need to do You know where you need to go You know how you can package yourself and present your content properly to people there people who are angry for Information hungry to want to buy do impulse buying they are ready to consume whatever you're presenting to them It's like a market where you have conserved You have people that want to consume a lot of information So it is how you present it and I always tell people you make it of what we call the three house The right market the right timing and the right messaging I can have I can have the right message But if I don't target the right timing many people are not going to see my message If I go don't go and look for where those people are the right market It means that my message will be useless even though I understand the timing So there's a time for you to post on the internet as a time for you to Make an offer known to people just like black Friday is like the noise everywhere We jump into it I know how to present your messaging to the right marketing at the right time in which is the black Friday You're gonna make massive series. So what I would always leave with Audiences who are listening is that digital is something that you should not joke with and I'll tie it around the fact I should think about building a subscription based money making continually for yourself when it comes to digital So I can decide to start something and I grow it over time with numbers So I start a campaign but I grow it into a community and the people begin to invite people So you can see you have Facebook group. You have telegram group. You have Instagram group. You have social media group You have a WhatsApp group, right? So I can create what we call a subscription based kind of platform because that's why you make more money How do you do that? First be determined to give valuable information to people continually You can target the next three months six months. They're just educating people within your niche market Now people begin to see it and recognize that you are an aspect and authority and then you will create a List a platform where people can always jump in and put in their information to get into the community So you will make the community it will be free, but you they have to all sign up now as they're signing up All you need is their name phone number and email Name phone number email and location don't know where people are coming from so that I know how to target more people within that Region to get into your community Why do you need the phone number because you want to use the phone number as an access to market to them via phone XMS WhatsApp Telegram and all of that. Why do you need an email because we want to use that to do email marketing? so it means that maybe I do it a Survey of a product maybe an health product and I see that many people are interested Even though I don't have the product it means I can make money from my community What I mean is that all I have to do is look for someone that has a product and come present it to my community And I make money because I would have signed a contract of whatever presented that will get from every sale Now what you have done in direct is that you have built what you call a Subscription based way of making money continually But you have your indirectly or directly building a community of affecting people within your field But you are also making more money within that community some people calling membership sites Well, you say you know what if you get in here for the next 12 months you get access to information But if people begin to subscribe just like you have DSTV, you know is a monthly subscription kind of thing You can keep making money forever what they did was to create a product will create a subscription kind of Opportunity around the product they can tell you you know what if you pay in three months ahead These are packages you are gonna enjoy So you create also packages that will make people want to pay one year ahead three month Six months ahead or one month All you're just doing is that you have created a platform look for solution based kind of Platform that you have created look for product line of people that you can do what we call applet marketing with I can bring a product And sell to one thousand people two thousand people in my community But I always charge this amount and you create what we call a money for now opportunity for yourself They're very interested in something but lastly just in 30 seconds another scenario. I'm trying to paint right now still on the whole block black Friday Thingy and all of that for instance. I am really small I have a small salon a beauty salon and there's sort of marketing that I do digitally Through my WhatsApp group and maybe Facebook friends. I have on Facebook I show some of the things I've done how do I explode that and how do I how can I get sales for black Friday? What should I do differently because I'm not like saying that I'll give you one food we want for you What can I do differently? I mean you can decide to create different packages for people that you have existing people some of them know you some of them Can use their influence of their friends within their network to also promote what you're doing Yeah, so strike a deal with people that already know you tell them if you bring somebody I give you access for a free washing of your hair Tell them, you know what if you can use this coupon and you get 10 people you come free and I'm gonna give you an attachment But all you're doing is simple, you know people always Drive around always get interested when they see value when they see free breeze when they see things So do what we call it I would tie it around the opportunity that you want to all right Thank you so much something for your time and all of them the useful insights that you have shared today I'm sure a lot of people are going to blow in quotes during this and black Friday deal Well, thank you so much. Oh, it sounds in the latin day is a digital entrepreneur and he's the founder of knowledge digest African He has joined us today to make Give useful insight on how you can actually boost sales through digital marketing. That's the size of the show for this week I am Justin Acadone. Many thanks for watching