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What happens if you don't register a trademark?

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Published on Dec 12, 2013

Bill Finkelstein and Cheryl Hodgson discuss the Three Palms case and how the senior user can lose rights to expand into other states where there is no registration. The lesson to be learned is to come up with your own unique mark and file to register it

Bill 11 How to Create Trademark Rights with Your Website
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss the Three Palms case which gave most of the US rights to a junior user. They explain how the senior user can lose rights to expand into other states where there is no registration. The lesson to be learned is to come up with your own unique mark and file to register it

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