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Diego Piacentini: Work Backwards from the Customer

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Uploaded on Nov 24, 2010

Stick to a vision and the company shall succeed, advises Amazon Senior VP Diego Piacentini. For Amazon this means adhering to founder Jeff Bezos' original vision: Build a site where users can find anything they want to buy at the lowest price. To achieve this vision, Piacentini highlights Amazon's dedication to building all code in-house, and safety measures to validate customer purchases.

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