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SDGC17 | BBVA Round Table: Scaling Service Design in a global financial institution

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Published on Jan 2, 2018

Round table with Birgit Mager, Derek White and Rob Brown.

At BBVA they are facing the challenges of introducing design in a massive global financial institution. This work has several implications in the pre-existent corporate culture and also it could be perceived as a service itself. How can a design team help to provide a service that spreads the voice of Service Design across areas and geographies? What is the right mix of global vs. local designers to ensure we capture local cultural nuances and still maintaining consistency but more importantly deliver co-created amazing products? How we are designing a service for scaling Service Design through corporate training?

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