 Hello, welcome back to the happy heart come outside because the weather's not terrible for a moment But I'm going to show you everything that I earn on this YouTube channel I'm going to have all the stats on screen here. We're going to be going through my click-through rates my RPM That's how much YouTube pay me per 1000 views I'm going to show you which videos are doing well And I'm also going to take a peek at my three new YouTube channels, which might be a terrible idea So I'm not sure if I'll even leave this bit of the intro in the video But I've also got some stats to see how close I am to not getting 1000 subscribers or 4,000 hours of watch time on those to get monetized But anyway, this channel is monetized and it's the place where I try to help High-achieving creators and performers just like you high-five To get my ideas out of your head and out onto here on YouTube to make the world happy But this video is about making the world money So this feels slightly vulnerable to to show you everything on my mobile device. I mean, I'm in the UK So we call it a mobile mobile But here's the app right here on the screen as you can see I have 4,174 subscribers. Thank you to each and every one of you hint You also get an overview of how the channel is doing and as you can see on my analytics My watch time is down to 600 hours roughly 21,000 views subscribers by 135 so far in the last 28 days and I'm doing about $100 a month and this is why This is why I haven't done this video for a while I was making these videos where I go through how much I earn every single month But as you can see on screen right here My revenue has taken a complete dive and there's a reason for that If you're regular on the channel, you'll know that I removed half my videos. Guess what it? Removed about half of my revenue, but some of my best earners weren't niche I wanted to niche this channel to help high achieving greater than performance. Just like you high-five so I took away all my gardening videos and All of my UK specific things. They've gone to another channel and I might go through that channel in a moment That's my latest video, which is doing very well on the average view duration If you scroll down on the app, it shows you the last three videos and some comments But it's some very kind comments that that could have been a lot worse. Couldn't it? Let me dive into analytics So I'm going to click on view more in the last 48 hours This is pretty regular I get about 1500 views and these are my top videos You can see my top video is How to link your YouTube channel to other channels But I'll skip back and just go into more detail on some of the other channel level statistics So I'm getting about 600 hours a month if I open up the time scale to the last 90 days It's pretty much the same and if I open that up to the year You can see that big drop that big drop there ding is where I Unlisted and moved all of my videos that are not about making YouTube videos I've moved them on to another channel. The links are in the description if you want to take a look at them But you can see the effect on my watch time is pretty much halved my watch time And if I pull up the lifetime statistics for my channel, well, it doesn't even make sense Does it because I've been running this channel since about 2009 so if I scroll over and just look at the last few years So just when I was monetized you can see I had a crazy spike in March 2020 and let's open it up I'm just pinching the app graph with my fingers So you can see that really strange peak which was for a video that's not very niche And then a trough and then the channel started doing very well assuming Wow, we've got some military helicopters going over now It's because I'm cheering the good stuff with you It's time for a drink Oh dear, it's the local air ambulance that kind of puts things in perspective if you think your channel is doing bad Well, just cheer yourself up with the thought that you're not using an air ambulance today, I guess There was a time when I was getting 10 subscribers a day. That's probably nearer of five Subscribers and it's been like that for this year if I put in the last 365 days that's what I'm doing on the subscribers. What do you think are your statistics like this leave a comment I'd love to hear how your channel is doing now my estimated revenue, which unfortunately is pretty accurate I'm getting about a hundred dollars a month and again that is since I removed the videos if I pinch to open up You can see I was doing about $8 to $12 a day now that's just tanked to something really low That spike there is from a very kind friend dropping $20 into a super chat And it really stands out But this is pretty much how much revenue I get a day. So in the last year, I'm really grateful for this I've pulled in $2,000. I'm hoping that the revenue will go up in the run-up to Christmas So I'm in September 2021 at the moment I'm really hoping that we might be doing more than we I might be doing more than a hundred dollars a month So in the last 28 days the nice little pictures have gone, but you can see the titles So my top video is about featured channels That's how to add other channels to your channel So you get a little list of channels on your featured channels tab If I go into the analytics for the video You can see that the average view duration for my top video on my channel right now is one minute than eight seconds That's that's not quite so helpful. I wish it were longer, but the views are insane It's clocked up 20,000 views in what two-thirds of a year. So that's good I'll click on go to video analytics using the app We can deep dive into how this video is performing So I get about 90 watch hours, pausing 44 subscribers a month That's good. Can you see along the top of the page there on my app? It says overview so I'll scroll across to reach and Wow the click-through rates on this video is 16% Which is really good I think my channel average is about 8% Now this is the percentage of viewers who click on this video based on being served the thumbnail So the thumbnail and the title clearly doing doing the business and Most of my traffic is coming from YouTube search 88% and I'll scroll down even further to Those external sources so 60% comes from Google search and you can also see your top YouTube search terms These are the search terms Leading to people coming to my channel, but the percentages are quite low The highest percentage is how to add channels to our YouTube channel This is new on the app on the YouTube studio app I can also see the top videos Which have suggested viewers to come to my video and if I click on this I don't understand why it lists this video as the top source Suggesting this video. I'm guessing maybe this indicates how many people come directly to this video The next best referrer is this one here how to add feature channels This is a tutor. This is someone else's tutorial video 2% have come from one of my videos about changing your YouTube name And it actually refers me to that video, which is useful Piggy meme review 2% of my video suggesting this Should we ever look okay this mean here your piggy I've no idea why so it's interesting I'm not sure it's actually that useful. It's helpful to see where your viewers are coming from But I'm not sure that enables me to do anything with that information If you disagree, please leave me a comment. I might be missing something there Audience retention that nose dive there. Can you see that big dip in the graph? That is because that's the part of the video I've basically told the viewer what they've come to to here and it's doing 96 point seven percent likes That's nice the audience for this video happens to be 82 percent male and weirdly 100% between that age bracket. I I don't want to question YouTube statistics, but that seems very strange and not very likely the top geography is United States, which is good because United States viewers pay the most as you might already know if you're monetized Let's go to the revenue. This is what you want to see, isn't it for that one video I'm getting about 18 dollars a month the RPM This is how much YouTube pays me per 1000 views for this one video So it pays me about four dollars per 1000 views. It's a short video I find if my videos are longer than eight minutes the revenue per 1000 views is so much higher Let's compare this now to how my overall channel is doing so back onto my channel analytics We still have the tabs along the top So I'm going to scroll over to reach Reach shows you where your viewers come from so impressions is how many thumbnails are served basically And if I compare that for the year my impressions have halved as a result of removing half of my videos My click-through rate as you might already know the click-through rate is what percentage of your viewers are clicking on your thumbnails But my click-through rate if anything has gone up in the last year Not by a lot but you can see it was dithering at around six percent and now it's dithering at between six and nine percent So that's a good sign for me. I think that tells me that it was a good thing to niche my channel My click-through rate has gone up. Not that I'm seeing that in money terms yet But I'm glad the CTR has gone up there. Overall for my channel I get about 50% of my views come from YouTube search And about 30% come from external. I have been putting my videos onto my blog Which I think is a really good idea. I think that's really worked well for me I think it helps with Google search and I think it helps refer viewers to me from the blog I also tweet out my videos. I put them on Facebook and LinkedIn as well But I think if anything that might be harming my views I think they click through the video through curiosity So they're not actually there to watch the whole video. They just want to see it because they've seen it on their feed So for me putting videos out on social media, I don't think it works very well The top video suggesting my content, you can see now what other videos on YouTube are referring viewers to your channel But I'm not sure there's anything I can do about affecting this So I'm not sure how useful it is Let's go over to engagement. No, let's not go over to engagement. You want to see the money, don't you? Show me the money So for my channel, Revenue, I'm getting $101 for the last 28 days If I compare that with the last 90 days, it's pretty much the same And last year it's tanked It is really tanked Since I removed those videos, let's go back I don't want to look at this anymore My RPM, that has stayed at the channel level, that has stayed pretty much the same for the year So around the $6 level Overall, my lifetime RPM is $2.55 But I think that includes the time from when I was monetised before YouTube removed monetisation from anyone who had under a thousand subscribers But if it is of use or interest, you can see how my RPM has fluctuated And you can see that really nice hump from September to Christmas last year The RPM does go up from $6 to around $9 or $10 I'm really hoping that that will happen again this year Fingers crossed What's your RPM? Let me know in the comments below I'd love to know how my RPM compares with everyone else's Obviously, that's probably why you're watching this video These are my top earning videos It's not a very pretty screen, but the featured channel is pulling in $18 There's a huge drop to the next level of videos I've got a tutorial on how to fast forward and rewind Videos on YouTube, that's $5 a month Oh, this video I made years ago When my kids were really young and drawing all over the car That video is still pulling in $3 a month, which I'm delighted by That's amazing that something I made about 6 years ago Is now bringing in $3 a month It's wonderful, isn't it, YouTube? My brain at the moment as a YouTube creator Is to just keep making videos Because the more videos I put out, the more videos I've got out there Pulling in $1 or $2 a year Obviously it's not enough to live on But in my brain I'm still thinking, oh, if I could just make two videos a week Then I'll always be increasing my revenue by $1 or $2 a month For each video So say I made 10 videos I mean that could be $10 or $20 a month That my income increases And then of course I hit a wall And then see the futility of it Just think what's the point Because you can't live on $100 per month In a Western economy I don't know where in the world you're watching You might be watching on another continent And this might actually look like a lot of money to you And if it is, good luck, let me know in the comments I'm going to keep going because I'm learning so much From these experiments here on YouTube I've spread out my experiment now So what I'm doing now is making three other channels I wonder if I can pull them up here Now some of these channels are dead Some of them are very active So I've got a travel channel Neil's Trains and Stops, that's at 93 subscribers I've got my Dad Delivers vlog Which I think is my favourite channel at the moment That's on 400 subscribers And my IKEA Dad channel is on nearly 180 subscribers So Dad Delivers is where it's at And I think I've stopped making videos so frequently on this channel To try and get some more videos on that channel Shall we go in? It's going to make this video long There's a little sneak peek on how I'm doing on Dad Delivers I'm going to make a whole video about this, I think And I'm going to show you how many views I'm getting on this other channel It's almost the same amount of views and watch time I'm getting on this channel But obviously it's not monetised yet If I could get this other channel monetised That could double my revenue to $200 a month Which would be great It's taking so long The number of subscribers, I only get about one and a half subscribers a day on that channel So it would take me another two years to hit 1,000 subscribers I've hit the 4,000 hours watch time Because the videos are good I know they're good because they worked on my other channel before I removed them Let's dive in here Yeah, I'm getting like 600 hours a month And on my lifetime for this channel I've hit the 4,000 hours easily It's just the subscribers And the problem with that channel is that the videos do really well on search There are lots of how to's How to change a line on a streamer Which they do really well on search And people watch them and think, thank you very much That's all I needed to know Then move on It's not so good for gaining subscribers So I think my plan with that channel is to make it a bit more personal Try and make videos that people might want to come back to I'll cover all of that on the other video And I'll put that video on screen now and in the description But if you have any questions, leave them in the comments below I hope this video helps And right here is what YouTube thinks You'd love to watch next Good luck with your channel Let me know how your channel is doing I'd love to know