 I've lost many friends, people who are important to me, to substance use. It's a widespread problem. A lot of people, they're going through their addiction in silence instead of getting help. I think people in the past have seen it as a stigma, something they're ashamed of. So for me, it's about getting the story out. It's about helping as many people as possible. If you're struggling with substance use and addiction, it's important to reach out. There's plenty of people out here that are willing to help. You can reach out to a friend. You can reach out to a healthcare professional. You can reach out to a co-worker. You don't want to go through it alone. Don't suffer in silence. Don't try to take it on by yourself. There's help out there, and many people willing and ready to help you. I've heard people say things like addiction is a choice, or people should just stop using drugs. It isn't that simple. Addiction is not a choice. It's more complicated than that. Substance use disorder is a health condition, not a moral failing. The stigma surrounding addiction makes it hard for people to reach out for help. We need to stop the stigma so more people can get the help they deserve. BC is still in an overdose crisis. It's taking lives every day. Let's make it okay to ask for help. We all have a common goal, to be healthy and happy and productive, and to be connected with those who care about us. It's okay to not be okay. We are all in this together. Hashtag and stigma. Learn more at stopoverdosebc.ca.