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Published on Dec 29, 2012
Hi resolution upload of this ground-breaking 60-second commercial created for 7up in 1974 by Robert Abel & Associates, which brought an exciting new visual language to television. Unlike anything preceding it, it is a multi-media extravaganza featuring rear-projection, live action, video feedback, back-lit graphics and streak and slit-scan techniques. The debut of this commercial was a watershed moment in televison adverstising for 'breaking through the clutter'.