 I need to bring him in. Yeah, cuz he gonna ask you some quick. I got surprised. Oh, I got a surprise guest for you Okay, so so we always we we run surprises on people in here. Come on in man. Yeah I got a surprise guest there. I got a surprise co-host. He come in and ask these questions that I ain't gonna ask You know Ronnie. Yeah, he never know who he gonna interview either. He don't even know. Yeah, you don't never know He never know but he come a lot. You know what I'm saying? That's crazy Dallas man. Yeah, I show love. I just feel like my show different because I always come with a harder You know like like I gotta ask you where I ain't gonna know some questions. He gonna know. Yeah, he gonna ask some things I might not ask. What's up, baby? What's going on? How you doing, man? Bobby Sessions, you know what I'm saying? We got a double platinum record. Let's talk about it. Let's talk about it. That's what this is, man. Did you know that? No, I didn't. God didn't. So man, like, like, okay, what's the name of the song? Let's talk about that. Muaap. Okay. Muaap. How did y'all even come together to do it? I can't, I got on it with J.Y. probably the same way. Yeah, J.Y. Yeah, so. Yeah, I seen another dude named J.Y. I was upset because it was on, they was on Angela Y's show or something And it was with J.Y. I'm like, this nigga done went, what is he doing? He about, look, Ronnie Boop and I brought this nigga to me I do see it gotta bring He always looking at the stuff and always shows about I got a last minute call on on that record. So I don't know When I look then I saw Bobby name on in the back office. I was like, how did you get so um So me and J.Y went to Atlanta linked up with Lotto We uh cut the record saying Lotto she she like super she's super smart too She'd be coming up with shit like super quick or whatever and then we cut some shit to it We was like, man, this shit is crazy or whatever. So A couple months go by I get a call from J.Y.Y. He like, y'all I'm finna send you some shit and I hear fucking Gucci man's very I'm like, oh And Gucci man's like her favorite rapper. Yeah. Yeah. Yeah. Yeah. So that was like that was been like me getting jz on a record That's that's what that was for her And then um, I think after Gucci put his verse on it. I think she added another Some other shit on it like like she wanted another part on it And then I think that's when The money came in and then like they took the shit up from there and then it became like Wow It's like like how I mean when you guys are doing this though, you guys don't know that this is for to be a big record job I know it. You got a feeling That's what we're soon for. Yeah, I mean I said I would in my head the first the Since it has to sample if it was a hit the first time. So I'm like, it's gotta be A hit like it has to be like man like because he actually he's had hits before this Of course. So it's like so if he on there and jay wyden had hits I'm like, it's it's a no brain. I got to bring in what you know. Yeah. Yeah. Yeah, that's two people that hadn't had Had hits already. So you guys man, y'all, you know, I always say that, you know, because you keep mentioning your manager Dot what jay dot jay dot, okay I I didn't know him before I started me, you know, haggity Trey haggity and these other guys like he's in Dallas. I'm gonna interview him too Many of them already talked about this. Yeah, because I told him you gotta I really don't do people Without doing the behind the scenes. You know how I am. I'm crazy. I'm gonna ask for what you least expect Yeah, what makes the shit? Yeah, like I want to see everything I'm trying to put a puzzle together here. I want to see everything and make the the the wheel click You know what I'm saying? So like how important was he to your career because you talk about him I said his name like a lot of times in this interview. Yeah, because I I'm big on Showing respect and showing respect like he put me on that was that's that's the That's the only person In the business other than paul rozenberg But really jada and I met paul through jadot. It's like jadot is the only person that could even Position himself like my big bro or some shit like in in that sense Like it's oh geez and then it's somebody that like really put me on show me the ropes and taught me about the music business And that was he believed in you. Yeah, what that's the whole game That changed like the whole trajectory of my life for it Because when you perform in a deep element all that type of shit like you don't really You have your talent. You have your beliefs, but you don't necessarily know what's going on You might know how local shows work or how to sell some merch and things But you don't know how like the business work. Yeah, like record contracts and Publishing and all of this type of stuff. You don't really know how that works And you just fishing for information And you got people that cap so much that you don't know they can talk like they Like connected in a certain way or that they got a certain type of information and you find out When the rubber meet the road it ain't what they do ain't no road that they can lead you to And that's crazy and he was he was the first person I saw that He didn't sell me like a dream all the information was Was practical. Yeah, it was very practical like I told your other interview He told me the first time we spoke was like five hours over the phone And he was like there's no magic red button and I just wish that's going to get you from here to here This is going to take some of this going to be a grind especially with the type of music that you make You're ahead So it's going to take time for people to catch up to this so it's three years for I got the death jam when I got Shortly after I signed the death jam. He was like it's probably going to take you five to six years after this to pop Wow, he told me that in 2018 It's going to probably take you five to six years because you you're too ahead So it's going to take people as a whole time to catch up to where you at How important was it to hear those words as you traveled your journey? as priceless one because Even given that advice is you saying that you feel comfortable making a bet now Based on the value of what something's going to be later. Um, you know I'm saying like you So I already you're already revealing that your mindset is think is a long-term one Well, when did you first hear of bobby session? Man, I've been knowing I've been doing shows with bobby. Maybe It's been what yeah, I'm like almost a decade gotta be really we spoke at a Like cedar hill high school or something like that's hard for me 16 17 But we knew each other before that before that. Yeah, but wow, I got to watch him operate there That was the first time you got no, I got to watch him, you know Field him kids and and and just take the room. You know what I'm saying. I'm like, oh, yeah, he got it How important it was it to to to be able to go to those high schools or go to those type events I actually went to see the hill really. That's right. Yeah You went to the school I actually went to the school and the kids that they had us talking to was the kids that was troubling Yeah, you know, it was the kids that needed to be, you know, a word They needed that word So we went up there and and then they let us walk around the school after that too Like going classrooms and things of that nature. So that was cool. Just just to know I would I would have been one of them kids in their room listening to this man talk and listening to me like Cool to talk. You see what I'm saying? Yeah Now that's the first time I got to feel like his super starter Like really? Ah, bro, when they like was it like periods or whatever when they're in and they go in their next class They saw this man, bro. It was crazy They screaming Every hard way we went like man was like drawing the crowd like they knew they knew who he was already Is this still happening today? Yeah for sure I mean, do we have artists that's going to these schools that's getting that time as little Earl and people like that? I just see Earl do Lincoln yesterday. Okay, so it's still going down. What's going on? Yeah, and that's the big thing. How important is that though for for for a new artist to hit those type of, you know That's usually where your love for music start in school So to see artists that are either That are being successful in it or out grinding in it to see them And and just in they work environment and here here just little tips and tools or the trade why they there That's that type of stuff puts you especially when you're in school because in school, you know, man life ain't there yet Yeah, yeah, right. They watching this name like no, you don't know my life. No, I'm telling you as a child Yeah, you don't have no responsibility Go be as great as you can and because until put yourself in position to about a time that responsibility hit You you'll be just like already like just sharp like Especially me and bro. I try to tell women or they they they mature quicker men play too long Yeah in life. Yeah, and then when they wake up it'd be almost like At that point where they gotta wake up. Yeah, some gotta shake them up Be like nah, man start early start early, man Yeah, and and what's the what what's and this is gonna be the one of y'all like What's the most incredible thing that you've seen from a fan that was younger like that that you was like, dang, man That they you know, they they kind of stuck with you It may have to think on a little bit. I think I'm a younger. Yeah from a younger fan that that seen you guys that They were so impressed you was impressed with something that they done or something that they said, you know I get impressed all the time. This one's crazy. Yeah. No, no, I get it. I get it. I get it Yeah, just I guess the main thing for me is Your music or your messaging making somebody feel safe enough to be vulnerable with you to tell you exactly what's going on in their life That's all right. That's all right, but I mean They telling you though like this to the when the days are dark They're telling you in crazy detail how dark it is and how your music or your messaging is helping them Get towards the light at the end of the tunnel. That's always the stuff that like Get you um, shoked up. That's some powerful stuff, man I mean, I had poking barrel here and he a southern soul artist But he talked about he cried for a minute there because he talked about a Six no eight-year-old that called him before he had brain cancer And he called him and he was dancing to his music now. You got to understand this southern soul. It's like This is wild and then you turn around and you look at it and then he come out of surgery The first thing you do is say I love you poke a bear and send him another video, bro and it's like You never see this kind of stuff, you know, I mean you I'm not thinking that when I'm thinking of something I'm thinking they dealing with the older people man. I'm not thinking about no kids, bro But music has a way of it doesn't it's not racist to any situation prejudice toward any age It can it can affect any color Yeah, it breaks down culture barriers, bro Yeah, that's why I tell people when you being an artist Try to be true to who you is because you leaving an implement of yourself out here And in a hundred years when you no longer here A lot of people gonna try to put two and two together to build the person of who they think you are based off your songs So try to have your songs as Closest to your personality if that's what you push it Yeah, if you want to be comfortable and you want to have a long jibbity in it Your music got to be closer to your personality so people can feel like It's not a character they're getting they're getting you so when they come up to you They like you said they're gonna be genuine They're gonna tell you this that another because they feel like they connect with you now It's artists out here that are really good at putting on the act and like you said talk well And sometimes they stay strength Because everybody got strengths and weaknesses in this. Yeah. Yeah, you know what I'm saying so Why do y'all think that uh Like when you look at Say Louisiana, you got bird man and masterpiece down there. You look at houston. You got j prince You look at Dallas. You hadn't seen that that person that that that that pretty much created something to where It's a label feature looking like hey, man. We got something here that was very and we know the talent is here You see what I'm saying? Why do you think that that that pinnacle or that that person or that that or that brand Have any ruptured here in Dallas um I feel compared to the two people that you just mentioned three Or the two areas you mentioned. Okay. Got it. Got it. Um I think oh you said bird man masterpiece and then uh Because that's kind of the way that I those are people who went in and got You know deals, but when they got their deals, they got a partnership and it was a different time That's that's it's gonna be the first thing I said. I think the different time. I think the time is different. I think just with uh Trying to and you seen I mean just over the past week There's different articles and information coming up coming out about how difficult it is for new artists to break through Because it's just a different time like it's a different time like Back in the day you had to have like some actual money to go record and distribute your music Now if you got a laptop some wi-fi You get tune core or something you can just put stuff out So there's just so much stuff out and people's attention Spans are so split that it's hard to just set up shopping one place and get all the people from one place when all of their styles they Somebody could be from louisiana But they influenced from atlanta music new york music la music like back in the day people from louisiana sounded like They was from louisiana people in houston sound like they was from houston so all the The demographic in that area all resonated with the sound that was being made for the people there from the people there For the people there by the people you know what i'm saying and now It's just I think it's more difficult to social media Yeah to establish that like you said social media like the distractions like i'm listening to a new artist song While i'm scrolling on twitter while i'm watching the game while i'm having a conversation wow, but Can we redevelop in this time? Is there something that hadn't been created yet? You know when I look at like I said the thing that stuck out to me and their friend They've been someone been on the show like all them follow me country Wayne them they was able to change the game Making crazy money every month off of a cell phone. Absolutely There is there something we're missing where music can become a thing to where it can be spiraled on Internet to where it can change the algorithm of the way people are dealing with the way they The way they pretty much embrace the music I definitely think so you see what i'm saying. I just I just don't feel it's just not gonna look how it looked back then correct I'm not even asking for that. Yeah, but yeah, that definitely can't happen I think in some ways it is happening like people are going to find different ways to monetize not just the music But the the personality behind the music and people I think people are doing that in certain ways like when you got rappers that They maybe had peaked out But there's still such a demand for their audience to see them in some kind of capacity Like somebody like t grizzly can go make a hundred thousand dollars a month for people to watch him play Grand Theft Auto. Yeah, but that's still the foundation of that interest was still built on him doing music Like I think it just and I think how if somebody's trying to build a conglomerate in a certain area they just have to have a of Updated and refreshed perspective on what those revenue new revenue streams are going to be at this time and where things are going I think that's most that's certainly possible When somebody just got to see themselves through the transitions of ai and the audience getting more and more distracting distracted and figuring out interesting ways to capture That audience attention attention around the music. I think that's real. What'd you think you Did I'm just saying This new thing this new way because we we can ride on the fact that time has changed But how do we do something to develop our greatness in the internet world? Like you just stated that that that was a great Explanation on it the fact that one could build gamer and do something else and still all of this combined creates something new Yeah, but they don't even just necessarily have to be that it can be something else That's how much I think the we can't get caught up in the way it was Now you can't get caught up in the way it is if things are moving so fast The music is just a vehicle to whatever else you want to do. Yeah now if all you want to do is music Be good at it. Yeah. Yeah, let it bleed and just you gotta Sweat music. Yeah other than that if you got other things going on Once you get in that position you're gonna start trying to do other things with whatever leverage you have Yeah, yeah, as in anything that like like taping is a boss talk. I see we got on the come up boss I already but you always want to keep on breaking down brackets if that's in you The studio audience is coming baby. Oh, you know what I'm saying right here. We're here at first It's coming. It's gonna be at the studio setting y'all gonna be like what the hell just happens That's what I like about certain artists like you you get them layers Like plies and gates and I'm like they ain't gotta do no music no more They done made their personalities now then I gave them another Four years. Yeah, yeah transparency and and just transitioning is you got to keep transitioning. Yeah I think that's alive, bro. I think that's where it's at. I think there are things out there for us That we can recreate and reinvent but we came we can't fear once again We walk right up to that company with you gotta be able to say I know this look crazy Yeah, even though my people came in this store and say what the hell you doing putting that stuff in your store Why them girls in your store, man? Why you got all these people coming over to your store doing this? That ain't gotta do it close. I heard that a lot But I'd have never got boss talk if I'd have listened to everybody I'd have never had this here Because they said this was not what are you doing the people who have been coming in for years You can't go by what everybody else doing you got to be able to go past what everybody thinking Because you don't want to put this here. You gotta follow guys vision Man god vision is so important by what you're doing because they're looking at your situation Not having all the information with they two eyes, but you following something past your eyes Yeah, like something you can't see yeah, like with your eyes, but you see it in here And I think if anybody is going to bet on them themselves It's a requirement like it's like part of like military like you go through hell week Like your hell you're you're gonna have hell years As a entrepreneur betting on yourself and people looking at you like this You tripping like there's a waste of time you wasting money You wasting all that you you could have pivoted to this and this this and this and if you're not willing to look crazy Then this ain't for you and no this never successful people telling you this The successful people that have taken chances and took in losses and things of that nature They'll never try to give you that information. That's so true It's only the people that's scared to jump out there on their own. That's it. Right? They're gonna tell you everything they see wrong. Yeah, it's like what you do though That's hard. You understand, but it's the truth because that's who it was. That's it's always exactly But don't be the people that we love. We love them. They care about us too Because they they don't want to they want they try they scared for you. Yeah when you really think about it. Yeah But that's not always a good thing But you gotta it's and it's up to you to have the discernment to know like, okay You're just because your intentions are good for me that don't mean you had the correct information That's gonna serve me. That's real. That's real like and you got to be able to Separate it's like well my intentions. You don't think I'm thinking of your best interests I'm like, yes, you're thinking of what you believe my best interest is based on the information you have at your disposal That doesn't necessarily mean that that's the best information is going to get me from point A to point B So I can still love you and appreciate you but know that I'ma trust this information that I got and Live with the results from that man, you know nifty hustle I met him but I met him in vegas, but I remember seeing him On it was a show he was doing with gary v I don't know if y'all know, you know, you heard gary vana chuck. Yeah gary v is a one who basically Was talking to him about Just how fast technology and how things are moving And it was talking about somebody going to figure it out and do a song a week a song You know the more you putting yourself out there the better it was going to be because you driving this The same thing we doing now trying to figure it out how we want to romantically lay it out there So people can see it and appreciate it He was saying somebody's going to figure that out and just lay lay down lay it down every week Yeah, you know, do you think that would work? It's worked like artists like russ have done it. He dropped a song on Uh like through tunecore one a week for like two three years And then that's how he blew up he blew up because he does work singles. Yeah Wow, so and that strategy definitely can and has worked. Do you think that's uh A thing now that comes a lot of time people just put out singles They don't even put out no whole projects a lot of time. You got you see this a lot Yeah, at some time it throws me out because I'm so old school. Yeah I'm I'm used to seeing a whole project come through I see I but the mixtape era kind of I broke out of like when I started doing singles It was only because I was doing mixtapes and doing whole projects and I was like I think I'm working backwards I think I'm I think I'm putting too much on people play, you know, and I don't have nobody to eat Yeah So what I did was I started dropping singles and that brought a fan base. Then I started back dropping projects so they can hear it Yeah, like I feel like a lot of people come straight in the game with projects Trying to do like like how I do it each song to me is a campus Okay And a lot of artists we real sensitive But if you can get over somebody seeing this right here and not knowing that you got another one in another one Yeah, like they not they they gonna judge just this one, but this this might be the first time seeing this this poster You see what I'm saying? It's like no, this is just one kid. This is one painting I got another one over here that is another feeling like don't judge me off this one if you don't like this one I'm an artist. I got different different right everything you need But you got to build up that following and I tell people come with them singles first because you can build A core like they can get like a feel for you. It's like feeling it's like boxing. They gonna fill you out Right like damn. He jamming. Okay. He okay. He put something else out of that jam too Oh, he gonna put out a songs and everyone jam. I'll listen to this project Wow more so than Hey bro, check me out. This my mixtape like if I've never seen you or heard you before I don't want to hear 12 songs you I'm sorry. I don't yeah Boy you say boy You can win me over in 30 seconds I have a similar mindset. I would say like I think You got to play at your strengths like I think if you if you got like hit making ability I think the singles route is probably the best route and then you have people like um, you familiar with griselda No, okay. That's um It's like I probably heard you song. Yes. It's a collective out of buffalo, new york Okay, like west side gun benny the butcher. Yeah. Yeah. Yeah, but yeah, so they probably just collect called griselda or whatever So their thing they don't they don't make songs with hooks. They don't make like Like radio leaning records or nothing like that. So they mass dropped projects kind of like mixtape style. They weren't like Conceptual projects where everything is flowing like this one theme or whatever But they would put a bunch of song the songs would be like two verses or it'd be like three three people rapping on one song They all got 16s and that's the song and they just dropped like three or four projects a year. So it's still High volume, but they're doing high volume of projects as opposed to high volume of singles But I think each each route works if that's what your strength is because you can't just put out singles if you're not Good at making singles if you but if you just got If you're treating like in your example if your canvas is I got a bunch of songs So I'm rapping over a bunch of different beats and that's the canvas and you can crank them out at a high speed Then do that if your thing is like like you said like I got this canvas and I got a strong hook and something That's going to get a certain reaction And it might be best for you to do the single and work that and then put out another single and work that and then get Another single work that where you're building up the audience that wants to hit a full Tech nine had a different way of doing it too. Yeah, he was he came in another error too Yeah, he figured it out and they came with them. They came with them. They still rock with it Oh man, I went to a I went to a tagline show. It was one of the most interesting things I've ever seen Why is it so interesting? I just never seen that type of audience Like that the audience of the people like what they was wearing and they was having like mask on and like Man, it was some different shit. Like it was like I remember this was like 2016 set at a Gas monkey. I'm like, I just I need to see this. They was coming to this store trying to buy his stuff They were coming here because they see that picture on the wall with me and take and take nine that picture been here since Oh nine So they see it and they come and like, you know him. I'm like, I met him They're like you I need his clothes. You couldn't get his stuff me. I'd go everywhere I go to Cali Vegas Atlanta, wherever looking for these clothes, but you had to go to his website So he figured it out early packed. He figured it out early. It's packed. Probably his mask. They were Because it was his stuff. Yeah, and he performed with a mask and he You know his his lousy, you know that fast rap. Yeah, yeah, yeah, four syllable rhymes and dark in there too. Oh, yeah Oh, it was dark. Yeah But he was getting busy you give me. Did you enjoy it? Yeah, I enjoyed it Yeah, it was just I just ain't seen nothing like that was just the first time I've seen that And that was the first time I seen somebody be dominant with a merch That's the part right there cleaning up, bro And you you know, that's important. You said earlier that your mom would sell your merch How important is it to you now? Do you still Push the merch or do you still come up with ways to be strategic with your you know with your merchandise because that's important, man It is. I mean it's hard sometimes Especially for for artists like that's one of the main ways you're gonna make money Like your merch your merchandise and your performance fees and if somebody Somebody is more than likely gonna buy your stuff online if they saw you live and bought some first in person Yeah, yeah because they like they saw it and they felt the energy and they know the messaging and they they they really connected to it So that's a great way like so if if you go to see technon for example And he rapping and he rapping in a style or how you want to hear people rap And then he got the merch that sounds like like like the merch looks like how the music sounds Everything is like black white and red All of them like the like this little stuff like that all the teas leave the black white and red In some capacity and like people they just Manage it. Wow. That's and that's and that's a marketing strategy. That's all that's the coat up You got a coat like that's a coat Okay, I got I got a question because I always wanted to know because I got I got my own Method of way I break down The the song writing thing. Yeah, like people will hear the songs that you wrote on And it ain't even close to what they would get from bobby sessions, right? What what how do you because I I try to give this game to all the people that want to write They be like, man, I don't know how to I don't know how to dumb it down. I'm like, bro If you consider yourself smart, you should be able to dumb yourself down You do it well because I didn't hear other songs. Yeah That's that ain't out that just reference in it on it. It ain't it ain't that bobby sessions All right. So where do you draw from when you dig digging that pot? You see what I'm saying Yeah, that's a great question. I think for me So if I know I'm going to work with someone The first thing I would do I go watch all their interviews All their interviews so I get a feel of who this person is And then from there I listen to like maybe their last two releases, whatever that is like two bodies of work So I go, okay, this is what this person generally likes to say This is what this person is generally about If and then I do like a visualization exercise where I imagine being in the car hearing them on the radio What could I hear from them that would blow my mind and then make that? so it's like That's that's like the formula like I literally imagine like what could I hear that'll be like? Oh my god, it's crazy and then think in that space like I literally will imagine being in the car I imagine being Seeing the radio. I imagine the shit be turned up all the way. I imagine me being like this is the craziest Shit I ever heard from her like what does that sound like? What does that feel like? What is that production like what could this person say like a punchline or something and then I just down like on some matrix shit like this shit It's like fall down like the lyrics fall down and then I go because it's hard What he's saying To do that is harder than what people think because it's like when you say What can they say that's hard? He's not saying what he can say something anything that's hard because that's just what you do But you're saying what can they say that's hard? But it's gonna be read it's gonna still be realistic right today fan base Like because when you writing, it's it's it's like it's it's a task bro. How do you go there? It's a task bro Yeah, it's hard. It's a real Rubik's cube. It's a Rubik's cube. Yeah, you're really trying to understand Where you want to take it for this cause this is a request that they've already requested Are they looking are you just trying do you even know who's gonna get it when you're doing it? Sometimes most of the time you don't you don't you don't Or like sandwich. Did you know that you didn't know no no like when it was made? no Like I was I made it for someone else And they passed on it and then That's it. It's man. That's that's just man. That's god And then like I said and then you hear and again, it's like And this is what that's what it gets where with the rap shit like I said with producers It's common place to make the best beat that you get two three four the most talented people to come together to make something But with rap It gets super weird But who who's ever diminished denzel washington's great Greatness if when you see a movie he didn't write every word in the script It's like man denzel is you really that nice Who would do that because that would be dumb to do yeah because it's I mean you can write the craziest stuff in the world But if the person don't it's a skill to deliver something Like you can't take drake's lyrics and have somebody else wrap it and it sound like drake Or it sound like drake's greatness or you could take that the savage like that hook and have somebody else wrap it It's not gonna sound like how mad cut it Because she got you got to be special you got to have it or and then somebody can hear something and then decide like Okay Like some artists they use something you do and they just use it as like a muse and then they decide okay Like sometimes it's hard to just start Like if you already got a like if you think of like that first line and I'm first two lines You normally got the momentum to finish out a hook or to finish out a verse But sometimes it's you hearing a beat and you know you fit perfect on that beat But for some reason you can't think of how to start that they're perfect initiation It's perfect initiation So sometimes you just need to hear just something and then it click like you might not even use no them lyrics You might not use that pattern, but you just hear something and now you can do what you need to do and Kanye He's been great at that But that's why his catalog is so crazy because college dropout and late registration and graduation 808s and heartbreaks and to goddamn my beautiful dark twisted fantasy and to wash the throne and to yeezus and all these classic bodies of work It's a whole bunch of the you got a great mind. You got a great mind. You got a great mind You got a great mind. You got a great mind. You got a great mind and take all the fucking egos and put them Shit at the door. We're here to make greatness. We want to make something where literally your grandkids can be like this Shit still slap. This is still special. Why would who would why do you need to be a hundred percent responsible for? I made I wrote all of the lyrics and I made the whole beat and I Engineered it myself and I marketed myself and that's cool And sometimes you got to do that but acting like that's some fucking badge of honor It's some bullshit But people do it though people people act as if they don't want people to know that somebody wrote this or somebody help with this This is happening. This is a real That's because that was the game prior prior and people still think like if if someone finds it It's gonna be all this like backlash. It's like man. Fuck them niggas because Not for real because I'm sorry to say that but Uh I got to turn but it's all love, but it's like for real. It's like you have people that If if you go online and you put your stuff out and let's say you had a hundred comments 97 of them. This is so great. This nobody even reads the fucking credits Like who are you? Other people in the business So Who did the cello Nobody give a fuck about that shit nobody cares about that Except other people in the business and These fan bases for different artists is so competitive and it's such a toxic little world That if they're gonna put it up, bro If you got an artist over here and they're fan base and this artist Supposedly has a problem with some other artists that fan base They'll look at the credits and be like who worked on this and who did it this like who gives a Who cares Yo, you think Jeff Jeff Bezos don't own a hundred percent of amazon Elon Musk don't own all tesla Like literally when we talked about Michael Jordan and LeBron James You people have a preference But what I do know is a fact is I ain't never seen Neither one of them hoop without four other people with the same jersey I ain't never seen it. I ain't never seen it one time in my life Other dudes don't get no credit. Oh, what? You seen some great movies over in your lifetime, right? You seen the credits at the end? Yeah, I've seen them, but I don't read them. That only as long as shit I might be the first one or two and I'm out there the whole way Second assist second assistant cameraman the nigga that brought some snacks in the person that goddamn casted the people You didn't heard two or three whole songs just during the credits You just see a black screen and a bunch of names that you ain't gonna read but to that world everybody be like you saw I was the second That world you see but all you know, did I like this movie or did I not like the movie? Nobody's looking at a movie with viola davis. Like did she write all them lines? She cried. You're just looking like what a performer. Yeah, because that's what mattered at the end of the day Yeah, yeah, but with rap is this thing like if you didn't write every lyric of everything All of a sudden that I got a disqualify Or artists feel like they're gonna be disqualified by the audience like they're not smarter something I think it was drake somebody who somebody said he wrote for drake or something. I remember somebody did It hit the queen Yeah, it hit the queen It came out It put like what the hell just happened and then they made it I would have been mad though The media take that I was queen, I would have been mad, I would have been like you messed my money up It did, it literally derailed this career Missed my money huh? It did, it really did You're working with the biggest artists in the world I don't need nobody to be mad I want to say it was somebody else too in the back What was the other girl named that wrote for uh carry hilsson wrote for Beyonce or something like that I'm just thinking of times where people wrote for people I said they wrote And then it became an issue like nigga, what are you doing? And maybe because they had static too, you know what I mean? But at the end of the day it's like a world like you that world where did you like that world Values things in a different way than everybody and it's tough for writers because like a producer if if you go You could have produced the song for somebody and you had three other co-producers But when the record drops you like yo, I produced On this and they and the other three like I produced on this I put and it's all cool and it's acceptable And nobody's sitting there like well what part did you do? You did did you do the drum you did the snare did you do the melody did you play the keys? We just know you produced it with the So by them being able to promote the fact that they were part of that song they can get more work With the songwriters you got to be quiet Or you feel like you got to be quiet in some instances How are you supposed to get more work? Damn if people don't so that's a crazy. That's a crazy place to be because it So you got to be careful who you picked to even work with because that could shadow you Not necessarily. I don't think it's not not today Not today not I don't even think it's ghost writing these days. I think you're just a writer I don't think like he said nobody cares, but yeah the people in the back do it The fans they don't care as much like you said they had a toxic fan base that fan base that come through and try to You know degrade the next fan, but they they had they said they write that whole single book That's what they be doing online this that nothing Yeah, so I know you don't experience that because they probably I'm through you in it and you like I didn't got tagged and all type of weird. So I know exactly what he's talking about Damn man. I don't see that like yeah like Yeah, he right because let's talk about emotions for I don't want to forget this because I've been I've been thinking about it I'm like damn we talked about everything for this last Hour and a half. Yeah, and we ain't talked about emotions yet. We got to get into that. That's his new That's your new song this time record this week this week august 18 8 18 Oh, man Yeah So what's let's talk about it like let's get into it like what I know Hey man, you pulling from somewhere deep when you started messing with h-town man h-town Salute to a motion make you cry sometime The boys were different man. It's different That's different. Like that's like a real that's a real cult classic right there like most people know knocking the boots Oh, that was the one right there. That's like the one but emotions was If you really went into it emotions like you in the h-town like I used to roll with that But maybe two two more after that. Yeah, then Lime between love and hate and but it really wasn't like It wasn't like them. It was like the bombs. That was the one. Yeah, that was the one So that's how so what made you reach there and it even decided to even you know redo that Yeah, so um, so for this new project. We was recorded most of it in uh at nashville And nashville just got a different. I can't even explain the vibe is just like music maker Man for real like it just gotta it's just a vibe in nashville. I don't even know how to explain it and um So this music like man, this just feels real powerful and we need to be super intentional about the things we sample if we're going to sample because right now This is like a uh like we're in a sample crisis right now Everybody is sampling the most popular song of his time. They not changing none of the lyrics nothing like nothing like And it's cool to do that every now and then but like every new release every friday It's just a redo Of some other song And i'm like, all right, we need to do some like real different That's more obscure But something that mean a lot and that was a record that I always thought was dope because the song kind of play out like a Like an autobiography in the original most emotion song is like at the age of 11 I learned about things like god in heaven. I cry I cry and at the age of five like he was going he going in so it's like He's detailing all of these Major moments in his life where that triggers some type of emotion. I'm like, okay, then how about I take That concept and then go with just the different things in my life right now that makes me emotional Wow, and then we and then we sampled it and chopped it up and jade. I was like, man like man He did that emotional He's gonna go crazy and then producers shot them out a j ruined my record Scales and 80 a j always in Nashville They just started chopping it up Then I cut the verses then we did the hook and then I put the third verse on and it was crazy And then we shot a visualizer for it where in my parents bathroom my dad cut my hair off With my daughter like on the floor like it was And it was crazy like it was like a real and it was something like god told me to do like you need to This is a new era like the song represents a new era and a new chapter in your life And when I first started growing my hair out it was kind of out of rebellion Because I was in that space where I was looking Crazy to certain people in my life at the time Or people that was watching my life from afar betting on this music shit and growing my hair out was like doubling down On I don't care how I look to nobody that's looking at my situation I don't know what I'm doing, but I'm at a place now that that's not what's motivating me anymore So I want a fresh start And emotional is the It's the symbol it's symbolic of this fresh start turning over a new leaf kind of man. I think you got to figure it out man to have Play defining moments in your life where you can look back at what you're doing in your artistry and be able to Depick where you was at in that time in that era We just talked about time in an era that stuff is so important Even when you're reading the book like I read, you know Genealogy and where you came from is important and the way you space it out and how you look at it and how you develop from it Yeah, it's on a whole another level another level. You see what I'm saying All that all that matters, bro And I think people don't give that enough credit for how much it matters I mean, you know, I can remember back when you brought your son and he was here and you mean you talking you You came over with my slogan, you know what I mean and different stuff All we just and as we as we develop I look back at these slots in time and I look at ways to scale and be better The same thing that you're talking about, you know, but then depicting it and writing it out It's like writing it out Yeah, the same thing like you figuring it out as you write it out and you going and you like you said You wouldn't got all those books and and you know read them all that stuff matters, bro Yeah, you know it matters in a way to where it can change your life But a lot of people so busy trying to figure it out just from here and not Not trying to figure out, you know, you got to read you got to figure out ways to You know rejuvenate your mind, bro Yeah Because most people don't understand if I want to collectively do something like I like dealing with youtube and all these different Uh tick tock all this stuff is cool. But how can I do something greater? Yeah People are stuck following right now. We really think about it. Yeah running to the next popular thing Yeah, how can I figure out how to ride the wave of change? I always say that Yeah I want to be on the peak of it. I want to be the one bringing it in, you know what I'm saying, right? Like you got people when three came out they were like like what he just said is is is you consider The crazy one. It's some people's look run. It's gotta you gotta be crazy as first and then they call you a genius Some people still ain't join three I mean, hey I'm just saying like like they don't like facebook came out people. It was like hell. No, I remember when that came out They're like, I'm not getting on there I was on that my space. He was on my space. Yeah, I got on instagram late I was sick of it because it was just something new coming out. I was like, bro. I'm not doing it It's gonna be another wave and out. Yeah, you know, it's stuck. I had to get on them Same with tick tock now and then and it's gonna be another one after that Yeah, but you didn't ever stop speaking of tick tock before we get off of your like like Do you have to have a tick tock banger in this era? No, you can do it without it. You don't have to have a tick tock banger in no era Like he said, what does tick tock do tick tock a break your record if you got the right record to serve his purpose Yeah, that's true. You got to have the right. What is this? You know what I mean? I'm just just speaking facts The the savage record that made labels pressure artists to make songs for tick tock. Really? Absolutely 1,000 1,000 tick tock thousand challenges did wick that's one of the biggest songs off the in the history of social media period and it was based on It was like sat savage from Megan the stallion say so from doja cat Kind of it really started with a renegade from k camp. That was like the first one Where people where you started seeing tick tock stars blow up tick tock stars came from them doing dances so you would see like There's a Someone named Addison ray who transitioned to an artist. She was like a super big tick tock star Or the um, I can't even think of the other. It's one that was like even bigger than her they Literally started transitioning from tick tock to getting certain brand deals based on Savage like they were they posted a dance and it got like a hundred million plays like one video And then posted another one like so labels start saying hey You need to make a song for tick tock But what happened was so many artists started trying to intentionally make songs for tick tock That in some ways in a lot of ways it killed out the power that if the song don't pop here Then it can't pop and there was a belief for like a little stretch of 18 24 months with labels that if it Wouldn't pop here. It's not gonna pop. That's just not true Did you know when you were dealing with Megan that she was like the first Texas female rap artist to blow I'm be honest. I've never thought of that I just The first one she's um, I think when it's when it's all said and done when you look at the 2020 She's gonna be viewed as the most iconic rapper of the 2020s iconic female rapper of the 2020s That's hard man. We'll end it on that. No man shout out to Megan the style you Absolutely, man. Uh, man, just uh, man. Thank you for coming on show man. How can people get a hold to y'all? I know you if they trying to reach out Yeah, so, uh, you can follow me on all social media platforms at bobby sessions b o b b y s e s s i o n s Um, and then uh, if you need to you know, conduct any business Just go to high standards and the emails will be in the bio and let's get it Let's get to it man. I just think about cocoa. I looked up at she everywhere I see you but he kept trying to tell my cost out on you know, I'm old Listen, he's telling me this. He's like, man, cocoa. I said, okay. Okay. I'm dumbing it down. Then when I hit the name I think no, no, it was my brother called me. So yeah I say he said some girl cocoa. He said, man, you know what that is. I'm like, no I don't know that he's sending me all these damn things. That's damn A breath of fresh air when people When people are saying r&b is dead and it's like not at high standards It ain't dead over here. Oh, that's about to be platinum I see you selling out dates on the tour right now. Coco Jones. I see you, you know what I'm saying? It's the restorer feel a song that was dominating radio It's an example of a song that wasn't you know, it did some shit on tiktok, but You know, it was it was it resonated with people And so it's like same with tiktok radio twitter DSPs It just got to connect with people the medium might change depend on the song depend on the artist But make the song real and authentic to you man. I gotta ask you this. I just thought about I've been asking everybody So you probably heard it. You was here earlier If you was in a place where you couldn't speak for yourself And somebody was writing a documentary on you. What would you want them to say one of the key things? This man is a testimony to what is possible in life if you truly believe in the vision that God gave you Wow, man, thank you for coming on the show man. Thanks for having me. I think we shut it down. Little runny Little runny man, you pulled up crazy, bro Check it man. It's going down man. Motion's friday. Hey motion friday. Let's go man Make it cross sometime baby Check it man boss talk one on one man. It's been another great segment man A boss talk one on one what a boss is told Yeah