 So we're here with a live all and hi. Hi, so who are you? My name is Fiona. I'm the sales director of the ball and your helmet right now is doing some lights here on the back and So you are doing smart helmets for Psych bicycles. Yes, and they it's very important to have this at night, right? Yes, the cars can see you. Yes, so let's try with this right here Check yours off Can you explain what is it? How does it work? Okay, this one and this one is our newest one is an urban style It can be for e-bike or e-scooter or bikes and we have the automatic sensor lighting So this one if you are in the dark place the dice will show up if you are in a very bright place the lights will turn out automatically and with the remote controller it can it works for the Transignal, see how you show which way you're going. Yeah And the right And you can also hear the voice from here so you know DDD so you know you are making the right turn just direct Just seem like your car It's showing a DDD Yeah, so if you are turn right, then you will hear the voice from the right speaker So we have the speaker here and microphone so you can connect with your smartphone You can answer phone calls, listen to music because it's very important that if you say you're turning right, you don't turn left That's important. Yes, that's important. So you know you are making the right turn because the speakers Yes, yes, and this is a similar function in this It's a similar function, but it's for the cycling hammers. It's for it's very light. It's it's only 280 gram 280 gram how does it work with the turn signals also with also with a remote and Then you can turn left and right, but this remote has connected with this one Yeah, all right, and is this the same the same but different shape. We have different How do you do this light through the material? How do you light through? It impact is our penance is our penance technology Actually, we are a leading manufacturer of the smart hammers and we established in 2014 We have 170 penance. So this is one of our penance to make such integrated lights and looks very elegant So if you turn off it's just like a normal hammers and then you also have one like this That is a ski hammers what we have inside the ski hammers. We have the walkie-talkie function for example For example if you Yeah, yeah, if you connect with your smartphone and use our application All your friends or families you can join the same group and then you can do a walkie-talkie push to talk big button push to talk Except that we also have the full detection SOS. So we have our application You can set your emergency contacts in our application if you fall down by accident You got external impact with our application was set send SOS message automatically to your emergency contacts So your imagine emergency contacts will receive a GPS location well So it's not going to give up wrong triggers It's it's not gonna contact people when you just jumping It's for sure falling. Yes for sure falling and it for sure falling a heaviest Attack or if you fall down by accident you do not move. It means maybe you need you need help You lost your conscious you didn't move so we will send out but if we also have a 19 seconds Counting so if you are okay, you can just cancel it if you didn't cancel it It will send out in 90 seconds and you have a many users already or is new it's already In the market for example in Germany. We are in middle mark And we are also in the back shops, and we also in many Big retailers you get the letters from users who thank you because you saved them. Yeah, exactly. Yeah We actually we will announce Real story video. This is all real story Many of our people user and they use the SOS function and the SOS function save their their lives And we will announce the video very soon. You will see that it's totally real There is writing smart Really find your safety So we will we start to sell from the October The next product is not the helmet Because our customer like second is that they drive the bicycle They only will meet two dangerous things. What is their full dog? If they are full dog They got hurt so we send we sign up the SOS alert to save their lives But the second one is if they didn't Care about their heart rate if you are hardly always in the very high Heart rate you made the dangerous dangerous. You will certainly maybe die. So we made this purpose We made of these products it's got a function to Monitor your heart rate But when you ready a second how you can change your situation now don't need by voice By voice to mention you and if you the the exceed your maximum sighting that it will warning you You should shut down or you should stop. Yeah, and if you say this we off all also monitor the breeze and After you finish your your your second second, we will give you a report The report will give you a simply analysis. Then the next time you can know how to Training yourself my baby. Yes, that's our second one By a magic because be double one That can connect with our our casey and also can Can broadcast ball by our smart helmet. Yeah, okay Beside this we have the third one the third one is That made a mistake That's the new product Not launch because I think a new product got the two steps What is announced announced means we got a new product But the launch means we go to the market and this one is with a common fiber Shear so it's still with a light weight, but can Can protect you much better that one will suitable for the e-bike Ready and we will pass the Netherlands e-bike helmet standard If we can finish that that will be the world's first one to pass the Netherlands the e-bike helmet standard Smart helmet. Yeah, this one we have all function with a php to I am new but it's common fiber So this one we have almost finished all the researching. I think we can Launch the market in the beginning of the next year. Okay beside this We have the only one things need announced and I really want to thank you my partner from the UK where this guy Patrick the pet will go there Because UK guys not just sell our products in the UK But also help do some promotion or marketing jobs. So I got my idea and You know, I always say our words The best learning ability is the first step of best learning ability is Coping Coping then I found I watch for announce a lot of very good video to to describe their function and then we Discussed with the UK disputers. We gave the very Good video to describe a real story because we we found the fall of the Cyclist who if all is Accident then was saved by the evil smart helmet so today we will Launch this new video and the new video we will start in September to promote to the worldwide So please check this video. Thank you. Thank you so much It's just about being out your end In the morning is quite nice especially in the sunlight this time of year when the sun is coming up and it's Nice calm day. It's really nice. I'll go right in I live eight miles Iran So here we have some really cool-looking helmets here at the liberal event here at ifa high So, who are you? I'm Patrick Daniels from second chance with the UK distributor for live out We started working with them in 2017 and We've been first to market with the product. It's the first smart cycling helmet produced So it looks really cool to have this light So you've been distributing this in the UK Yeah, in the UK. Yeah since 2017. So we're stalked by Halfords and Wiggle and Amazon and lots of independent cycle Retailers as you can see we've got front and rear lights They can see on the neo here. We've got indicators at the front and at the rear Together with inbuilt speakers and Microphones well the helmet actually connects to your smartphone So really it's an extension of your smartphone. So you can take calls. You can listen to music listen to podcasts and It makes that daily commute that much more interesting entertaining as well as being safe So how good is the hearing experience in there? You actually can hear the whole podcast very clearly It's like headphones like headphones but safer than headphones because you hear the ambient sound around you So that bus that comes up behind you if you had plugs in you couldn't hear it But with the helmet you can hear the ambient sound because it sat above the ear and it's clear You can hear your Romania's podcast or one of these any podcast you want. Yeah While you cycle to work. Yeah, and let's say people live in London There's a little bit lots of cars and it's hard to know where they're turning on the left right because I'm not sure about the side Where the cars are supposed to be? I mean I'm joking a bit, but but it's really important to have this kind of technology Well, because you're elevated you're higher up. You're able to indicate Using the remote control in the handlebars. You can indicate left or right using these and it illustrates the indication on these big LED lights So let's drivers around you know Which way you're gonna move and you should also use it in conjunction with the highway code So you should be using your arm as well, but also you can use the light Which indicates your direction of travel and just to be sure that the light is pointing in the right direction You can hear noise. That's exactly right. Yeah, that's is really clever addition so you this ticks as this indicates so you know that you're indicating this way because the noise is Ticking from this earphone nice. Can you wear it for just one second? So it's actually stylish and nice I'm not sure if it's nice on me, but it's Blinks as you indicate either to the right or to the left Indicates in the back and the side as well from the front so traffic coming From 360 degrees you can see your intended direction of travel So from this video, I'm also gonna link to one of these videos that you just shown here at this event That you produced right It's about stories of real users that actually Because some of these have SOS or so the helmets on the key safety features is SOS So the helmet detects and he's sudden acceleration Followed by no movement or sudden deceleration Followed by no movement and after a period of time The SOS is triggered on your smartphone And if you don't swipe safe on your smartphone, then it automatically sends your Google map location to pre-selected People telling them that you've had an accident and this is the bush that you're in So there is a sensor in there and it it's constantly in Bluetooth with the phone Because of the speaker because of the other functions and our phone because the accelerometer and the gyroscope that the helmet knows if You've had any sudden impact and then it lets the phone know and then the phone then sends the message to your three pre-selected people. Is there anything going on with the navigation? Because on the phone it knows where you want to go. Is there any like turn left turn right? Or do you have to check your phone? Not yet. Maybe there could be right? There could be a really cool feature. Yeah, which is a you know turn-by-turn voice navigation Which is already in a in a Google Maps, correct So if you've got that playing through you just hear it and through the headphones. Nice So it's already there. It's already there. It's already happening. So people are doing that right now. Yeah So, I mean a lot of delivery riders are wearing them There's a lot of early adopters a lot of the smart people that want to be safe and entertained while commuting already buying live our helmets How about Branding delivery on it and making a big deal selling 50k. I'm joking. I'm sure you you're thinking about this kind of thing Stuff because this this is huge in the UK. There's lots of delivery happening. It should be like compulsory Safety is important, you know particularly when we've got a the NHS and We have to pay to fix people in the UK. So, you know people have to be responsible and they have to wear helmets It's more It should be compulsory eventually and More and more stuff happening here This one is carbon fiber. Yeah carbon. So it's a lighter version of what I'm wearing at the moment And this is designed for the the e-scooter market So very stylish. It's got the front and the rear indication More and more of these electric style Machines and this is the perfect kind of like match So you also sell them the same stores where people buy the East East stuff. Yeah, correct That's that's what we're doing because people don't think to you know If you buy a scooter and you're doing 15 20 miles an hour you need a helmet, you know You come off at 15 miles an hour. You're really gonna hurt yourself And in your presentation, you said you were You had some reviewers talk about it in some YouTube videos and stuff. What what did they say about this? What did they what does the reviews say so far? No, we have reviewers from you know cycling weekly that have given us nine out of ten Saying it, you know the technology that we're introducing is super important. It's needed people are dying and being injured on on on the roads and Lival is providing the extra layer of security and safety and we had the level event here the ifa and hi Who are you? I am from I am Walter from South Peverian near of the Alps and What do you do with the level so we import Lival and sell import sell Lival to the dealers mostly to the online us And now also to the insurance companies So what do you do with the insurance company? What is the insurance company by this? What's the idea? The idea is The insurance company make a test if you fall in down And then you get the smart information to a phone call number This is very very safe and the insurance company like to sell more insurance mostly accident insurance and Then the pendulum goes together The smart helmet and they have a new name. This means smart insurance accident So and this can be a really nice future So that means when you buy the insurance you get the helmet get the helmet it's insurance for bicyclists For everybody for everybody But one thing is important if you have really an accident then your iPhone send a phone call to this insurance company Is this insurance company? Call this guy back and get no answer then the insurance company Start the helicopter police That cross whatever So this the insurance company could potentially Buy a huge quantities and everybody should be using it correct And what is that for Germany or for what we're doing? We are doing Ergon is a real is a German insurance company One of the biggest and it has also a company in Austria So we start in the smaller country, Austria and This was really successful now Ergon has decided to bring the same system to Germany And maybe also to other countries Because the functionality of if you fall sending a message is potentially could save life Yeah, save life correct. It's already saving lives. Yeah, so it's really Important to continue to promote this and to make it like a standard everybody just when they're in a bicycle They always show behind to the cars coming the most of the mountain bikers Alone in the forest or in the mountains So if you have an accident nobody can help you But Ergo can help you very very professional And then also Pay all the costs So this is important not just to protect the head But just protect your life protect you from being unconscious and just Not nobody find you correct, which in Austria probably happens this mountains Correct in Switzerland. I'm happy with Switzerland. There's many accidents all the time I know and So this should be and not only for bicycle for electronic bicycles electronic all these scooters horse also horseback riders and Skiers gears the same snowboarders snowboarders correct off-piste skiers Yeah Outdoor skiers Mostly it's outdoor skiers, right? This is a few indoors somewhere in Denmark not really but somewhere in China. There's indoor ski Correct. Yeah, well Dubai in Dubai. Yeah and And motorbikes No, it's only good This kind of bike stuff groups But this is very very important So Maybe you are married and then you have a bike ride alone and You are never coming home, maybe after one hour two three five or the ten hours It's no reaction. The wife get nervous, you know it, so Okay, the insurance company call to the helicopters for police and to the wife And then the wife say okay Thank you for helping So what's your business you you work on bicycles? So our Main business is electronic sport electronic We are developed bicycle computers heart rate monitors altimeters Running computers and also we are in the e-bike industry We produce for the e-bike industry computers for the handlebar and And sensors So this is perfect compatibility with your whole everything you do we are we have a lot of experience in electronic and software And this is electronic and software and around is a helmet Nice and what's happening with e-bikes because a lot of things are happening, right? Yeah, and it's accelerating It's going a little bit crazy. You know like many people are buying My opinion is totally crazy totally crazy. It's a Like maybe ten years ago. There was a little bit. Yeah, but now but don't forget. It's huge e-bike is like a drug cocaine Or heroin, but why if you go to a dealer and the dealer say, okay, please try the bike the problem is Then you are hooked Correct for life full life. Yeah So and then the problem is maybe you have a family You cannot buy a e-bike alone The wife need a e-bike and the kids need a e-bike So everybody gets hooked for life and this is a little bit like the Narcan come on This this can this can save people's lives correct Yeah, if in in case of overdose of Biking e-biking it Signs the e-bike or in the market all the people Handicap people whatever They like to buy a e-bike But the last biking maybe was 30 years ago But now they can do it again. Yeah, I do can do it again. So but they have no experience Maybe it's a little bit dangerous and this helps is Absolutely compulsory. Yeah, and how's the quality for live all compared to It's more or less the same but the compact competitors don't have electronic like this But then you know if you go biking a car for example a car You can blinking left you can blinking right On a bike is not allowed And the helmet is allowed So this is the reason why the helmet has a blinking system if you go left or if you go right Also, the helmet has a system if you break Then the helm is blinking like a car. It can sense the breaking. Yeah, so this means in this helmet are all the functions like in a car blinking right blinking left break Nice, so I think it's really exciting and it's another reason to wear the helmet Just show where you're going. Yeah, to not just protect your head, but more more correct. It's much more. It's your life It is sending the automatic message on the case of a Crash correct, but if you have a helmet without electronic and you have a crash But now body can help you So it's the only kind of helmet. That's okay Cool, and I'm sure there's so many other ideas right you're thinking about all kinds of other ways to push more and more of this kind of stuff Okay, one of the idea was To put the helm together with the e-bike so I give you a number Only 15% of all the e-bikers use helmets only 1515% so and the idea was We we fit together a helmet and A e-bike a e-bike has a special software This one has a special software and then we bring both together So in all the information from the e-bike you can hear So you can say like 60 kilometers an hour 65 or too fast Slow down a little bit more cadence. You are very slow or a little bit more speed or the too much speed This is the next step in the future Sometimes I guess people have an e-bike. Sometimes they want to bike themselves Sometimes they want to use the motor. Maybe it can encourage you to do some more exercise It's like hey, you only have three kilometers to go Push Or maybe you haven't Or you haven't heart attack And you are start training, you know, so and then We can also measure the heart rate here if you have a chest belt Then the helmet tell you What is your heart rate And maybe you have an upper level then the helmet tell you hey guy a little bit slow Bring your heart rate down This is really awesome. This needs to be the standard, right? So you can push and done boom boom boom with the software, you know how to make it happen But then change the world. Yeah, and the The latest idea maybe the information coming from the engine to the helmet faster, whatever so The second step is You know alexa Or the other system. So then you put the helmet in then you talk with the helmet What's the engine has to do talking to the to the engine? Yeah, you can talk with the engine. Yeah, like alexa. So, you know, yeah the The wire The wireless transmission is always blue too slow energy This is standard worldwide. So you talk with the helmet the helmet Transmit the information to the engine So this is you know, you can say hi alexa, uh, uh, where's the nearby, uh, uh, curry force Correct or a kebab. Yeah, and boom Or I am thinking the engine is alive And I said you have to this this one and this one and this one pasta The engine is alive. What no neighbor, maybe the Maybe the engine is alive is alive. Yeah, and then I demand then I say hey You have to do this one and this one is please faster, please slower And never will give you an answer a bad answer This is exciting. There's a so much potential in the helmet Is not a dumb device Helmet can be smart. Yeah, and so many new opportunities can happen. It's extremely smart And it's going right on the brain, which is where the only thing we care about is our mind Maybe that's that's the the finally future if you are thinking and the helmet and the engine is doing You can just you can just think where to go and the helmet will tell the motor where to go. Yeah Yeah Maybe it's a little bit future. Yeah. Yeah Do you want to be in the video? Yeah. Hey, so who are you? Hi, I'm Barbara. I think are you the CEO? I think the best way is Not with bluetooth and everything you talk about helmet, please Show me the way And tell me where are I am Yeah, he told me everything Am I still in austria or did I cross the border or you can Maybe that's a bad bad example But yeah, where you are because you don't want to look at the phone is dangerous while you bike, right? You just get the messages in the in the ear. Yeah So there's a lot of potential. So this is very exciting. No, that's very exciting. Yes. I love it why He Tells me I can take music And he tells me where I am With in my ear And how many kilometers from home? Maybe you can say how many more kilometers? Yes, because you know like children They always like how far how far how far but adults also speak like this, right? We also want to know how many kilometers how many minutes and always want to check Maybe the wife can control you The wife knows where you are They can control you. Yes. That's very good When I he give my telephone number When he have an accident I have the telephone Number this helmet have the telephone number And then I know Where he is And you can instantly talk to him, right? Yes, it should be a microphone headphone as a phone call. Yes. And you can talk to him all the way home. Yes We talk about now if I like or if I don't like that's that's the question If he now like it he stop it And he cash me out Please come home Everything is ready And most important is like I miss you. I miss you. I miss you. I miss you, right? Hurry up. I want to see you again. Then I tell to her I don't understand. I don't understand. I don't understand No, the helmet situation is when he have an accident Then I'm here Miss you miss you for one or two hours. It's okay. Yeah