 Hello. Thank you. So hello. As you can see, I want to talk a bit about some tips for writing better. I hope it helps you. And I also hope you have a good lunch. I didn't expect such a crowd. But let's get started. So did you give me the right one? It doesn't work. So whatever. Just shortly about me. This is me. My name is Daria, and I want to share that I work with the great company called On-the-Go Systems. You probably know us best by our plug-in WPML for making multilingual sites. And we also have the other set of plug-ins called Toolset, which helps you build amazing sites. This is important for me personally, because this is how I got this experience and what I have to share with you today. Because I am a documentation manager on the Go Systems. So let's start with the first tip. It's actually the zero tip, the tools. So let's start with the browser-spell checker. Please use the spell checkers, because not using it today, I think it's like lazy. And I really think it's a problem. When I see an email with spelling mistakes, I'm a bit appalled, to be honest. There are tools that can help you write better, like Grammarly, which I use every day, and things like Hemingway. You can look it up. So thanks to Andre, who suggests this Hemingway. And I tested it. It's nice. Google Docs, Office Online. Why? Because they help you collaborate. And I think it's much better to collaborate together online than to just keep sending millions of emails with Word documents or whatever. And the last part is the readability tools. I don't know if you use this. If you heard about this, there are online tools where you can input what you have written. And they use certain algorithms to just tell you how readable your text is. Very, very nice. So I suggest to look it up. OK, tip number one, the planning. So this is just a screenshot from the guidelines we use on on-the-go systems when we go and write something, like a documentation, a blog post. There are lots of steps. I agree. And I want to just focus on first two phases. The phase number two is writing. But as you can see, I don't write anything before I go through nine steps. Nine steps. So you may think, OK, are they crazy? Nine steps. I want to write. I don't want to overthink it. But here is an article from Yoast from their blog, which I found, which is very interesting because it says the very same thing. It says, preparing to write is 40%. Writing is 20%. And actual correcting is 40%. And I totally agree with them. And it's really true from my experience. So how to start? Create an outline for your document. Define the problem. Define the goals. Your target audience. Wear its published test. Why? Because all of these things actually dictate how you write, what you write. Because it's not the same publishing, like strict technical documentation or a blog post that can be a bit more relaxed or more leisure. And actually, the last thing to do is create an outline. So structure your document. And when you have this outline, ask someone to review it. Which brings me to the next point, is finding someone to review your writing. Now, who is a good reviewer? Actually, this depends on what you're writing and the context of your writing. It could be someone from your team, maybe a friend, who is an experienced writer. Or maybe even a customer can review your writing. I don't know. It's up to you to decide. But even though reviewers will often tell you things that you may not want to hear first, actually, they are really a blessing. And they are the best thing that can help you to write better. Tip number three, this one is very important, is about measuring the results, learning what you're doing, and advancing forward. So this point, this is one of the really important points that happened in my writing. And actually, our company CEO, Amir Helter, he helped me realize this, that your writing is not done when you just publish it. Because my job, I know it sounds weird, but my job is not to write. It's not to publish things. No, my job is to help, I don't know, our clients, people who search for things that I'm writing about to achieve something. Because when you search for how to display custom post types in WordPress, and you find an article, you are looking to solve a problem. And the guy who published it, his job was to help you solve the problem. So I think this is very important in the way you approach the writing. And this is why I want to show you the process of improvement. It's constant. It's repetitive. It's circular, just like life. So you write, OK, you publish, nice. And then you should not just leave it there and hope that it's good. You should ask for feedback, and you should measure. Because as they say, data does not lie. But you need to be careful how you take a look at that data. And then when you see how the writing is doing, what you are actually achieving, then you can learn from this. And by learning, you can actually go back and write something new, something better. Or you can rewrite what you already wrote, right? Cool. But this goes back to the goals. All of this helps you help your readers to achieve their goals. So this is the, sorry, so this is true. Job is done when the goals are achieved. OK, tip number four is about optimizing text for fast reading. Why is this important? As you know, we all read for a reason, including you and me and our audience. And we read to achieve our goals. So we all know that when we come to a site, a page, we have a few seconds to realize, to come to conclusion. Is this page what I'm looking for or not? And if it's not, we are just leaving. And I do it, you do it, we all do it. So this is why it's important to optimize text for fast reading, right? And how to do it? So this is a good structure, start with the structure, good structure. Descriptive headings that can be scanned easily, use images, of course, but use good images. Then use white space. White space is important. Do not cram everything. Just give people a reading room and it's easier to follow. And all of this, including using nice paragraph, not like chunks of text that nobody can follow, helps people to scan your document, read faster, and actually decide and like your content more. So this basically comes down to the art of writing text that can be read fast. And this is like something you will probably achieve with time and experience. It doesn't come easily or fast. And tip number five, keep developing your skills. There is always more things to learn, more experience to gain. So just few tips. But first, what do the best writers have in common? It's actually very similar to what the best musicians have in common or anyone doing anything. So for writers is that they read a lot. And this is how they learn. They see what works, what doesn't work, what people like, what people actually use, and you can do the same. So this is why I suggest to read a lot. Try reading like. We have e-readers, they kindle. I have kindle, I love it. I can read it on a plane here. So read the blogs, read anything. Don't just focus on technical skills. Read anything you can read. And then there is online courses like linda.com. This one is like a nice example. And of course, practicing. I think writing is everywhere so you can practice in tickets, emails, blogs. Just write. So to summarize, use the tools, plan, find the reviewer, measure, learn and advance. Very important. Write for fast reading, develop your skills. And most importantly, enjoy the writing. Thank you.